Datadog vs Splunk:Which is searched more?
In September 2026, Datadog had more branded searches than Splunk among log aggregation brands worldwide. Datadog was estimated to have 246K branded searches compared to Splunk’s 145K, and held a 45.4% Share of Search versus Splunk’s 26.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Datadog or Splunk?
Compare the log aggregation brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Datadog, Splunk. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Splunk | Dynatrace | New Relic |
|---|---|---|---|---|
| Oct 2025 | 37.5% | 31.9% | 16.8% | 13.8% |
| Nov 2025 | 41.1% | 28.7% | 15.1% | 15.1% |
| Dec 2025 | 38.6% | 33% | 14.2% | 14.2% |
| Jan 2026 | 42.2% | 29.7% | 15.5% | 12.7% |
| Feb 2026 | 43% | 30.6% | 15.8% | 10.6% |
| Mar 2026 | 41.3% | 30.2% | 18.4% | 10.1% |
| Apr 2026 | 42.8% | 30.8% | 15.8% | 10.5% |
| May 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
| Jun 2026 | 42.2% | 29.7% | 15.5% | 12.7% |
| Jul 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
| Aug 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
| Sep 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
How has the Datadog and Splunk comparison changed over the last 12 months?
3 findings
- Datadog was ahead of Splunk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Datadog’s estimated Share of Search among log aggregation brands worldwide moved from 37.5% to 45.4%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Splunk’s estimated Share of Search among log aggregation brands worldwide moved from 31.9% to 26.7%, and its estimated monthly branded searches moved from 209K to 145K.
How did search popularity change for log aggregation brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026.
Other head-to-heads among log aggregation brands
How each brand is measured
Brandwave collects information about searches that people make online using Datadog’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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