Brandwave

Dynatrace vs Splunk:Which is searched more?

In September 2026, Splunk had more branded searches than Dynatrace among log aggregation brands worldwide. Splunk was estimated to have 145K branded searches compared to Dynatrace’s 92K, and held a 26.3% Share of Search versus Dynatrace’s 16.7%. These are worldwide searches for English-language branded terms.

Share of Search among log aggregation brands worldwide in September 2026Which is more popular in search, Dynatrace or Splunk?
Dynatrace16.7%92K searches
vs
Splunk26.3%145K searches

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Which is more popular in search, Dynatrace or Splunk?

Compare the log aggregation brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dynatrace and Splunk among log aggregation brands worldwide, by month

Share of Search by month for Splunk, Dynatrace. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkDynatraceNew Relic
Oct 202538.1%31.2%16.8%13.9%
Nov 202541.5%28.1%15.1%15.3%
Dec 202539.1%32.3%14.2%14.4%
Jan 202642.5%29.1%15.5%12.9%
Feb 202643.5%29.9%15.8%10.9%
Mar 202641.9%29.4%18.3%10.4%
Apr 202643.3%30.2%15.8%10.7%
May 202645.9%26.1%16.6%11.3%
Jun 202642.8%29%15.4%12.7%
Jul 202645.9%26.2%16.6%11.3%
Aug 202645.8%26.2%16.6%11.3%
Sep 202645.7%26.3%16.7%11.3%

How has the Dynatrace and Splunk comparison changed over the last 12 months?

  • Splunk was ahead of Dynatrace in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dynatrace’s estimated Share of Search among log aggregation brands worldwide moved from 16.8% to 16.7%, and its estimated monthly branded searches moved from 112K to 92K.
  • Across the 12 months ending September 2026, Splunk’s estimated Share of Search among log aggregation brands worldwide moved from 31.2% to 26.3%, and its estimated monthly branded searches moved from 209K to 145K.

How did search popularity change for log aggregation brands worldwide in September 2026?

  1. Dynatrace’s estimated Share of Search among log aggregation brands worldwide has gained ground for 3 months in a row, from 15.4% to 16.7% in September 2026.

  2. Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026.

Other head-to-heads among log aggregation brands

How each brand is measured

Brandwave collects information about searches that people make online using Dynatrace’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dynatrace

8 branded search terms

  • apm dynatrace
  • dynatrace
  • dynatrace app
  • dynatrace monitoring
  • dynatrace observability
  • dynatrace software
  • monitoring dynatrace
  • observability dynatrace

Splunk

2 branded search terms

  • splunk
  • splunk siem

How the Brand Demand Index is measured

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