Brandwave

How popular isSplunk in search?

In September 2026, there were an estimated 145K branded searches for Splunk worldwide which is down 30.7% over the last 12 months. Splunk holds 26.7% estimated Share of Search among log aggregation brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Datadog45.4%
  2. Splunk26.7%
  3. Dynatrace16.7%
  4. New Relic11.2%
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Which log aggregation brands compete with Splunk?

Splunk against log aggregation brands worldwide, by month

Share of Search by month for Datadog, Splunk, Dynatrace, New Relic. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkDynatraceNew Relic
Oct 202537.5%31.9%16.8%13.8%
Nov 202541.1%28.7%15.1%15.1%
Dec 202538.6%33%14.2%14.2%
Jan 202642.2%29.7%15.5%12.7%
Feb 202643%30.6%15.8%10.6%
Mar 202641.3%30.2%18.4%10.1%
Apr 202642.8%30.8%15.8%10.5%
May 202645.4%26.7%16.7%11.2%
Jun 202642.2%29.7%15.5%12.7%
Jul 202645.4%26.7%16.7%11.2%
Aug 202645.4%26.7%16.7%11.2%
Sep 202645.4%26.7%16.7%11.2%

  1. 1.Datadog

    45.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Splunk

    26.7%

    Held 2nd. 145K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Dynatrace

    16.7%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.New Relic

    11.2%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Splunk and its closest rivals

Every comparison with Splunk

How has branded search demand for Splunk changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Splunk worldwide fell from 209K to 145K.
  • Across the 12 months ending September 2026, Splunk’s estimated Share of Search among log aggregation brands worldwide decreased from 31.9% to 26.7%.
  • Across the 12 months ending September 2026, Splunk’s estimated Share of Search among log aggregation brands worldwide peaked at 33% in December 2025 and was lowest at 26.7% in May 2026.

How did search popularity change for log aggregation brands worldwide in September 2026?

  1. Estimated monthly branded searches for New Relic worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  2. Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026.

  3. Estimated monthly branded searches for Dynatrace worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Splunk compete?

Splunk is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Observability platforms3rd of 616%Show ranking
Log aggregation brands2nd of 426.7%Shown above
Application monitoring tools2nd of 625.1%Show ranking
SIEM platforms2nd of 533.7%Show ranking
Log management platforms2nd of 534.5%Show ranking
Security operations platforms1st of 681.4%Show ranking

How is Splunk measured?

Brandwave collects information about searches that people make online using Splunk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • splunk
  • splunk siem

Do you work for Splunk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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