Log aggregation brands:Which are searched most?
In September 2026, Datadog was the most searched among log aggregation brands worldwide, with an estimated 246K branded searches and 45.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the log aggregation brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Datadog, Splunk, Dynatrace, New Relic. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Splunk | Dynatrace | New Relic |
|---|---|---|---|---|
| Oct 2025 | 37.5% | 31.9% | 16.8% | 13.8% |
| Nov 2025 | 41.1% | 28.7% | 15.1% | 15.1% |
| Dec 2025 | 38.6% | 33% | 14.2% | 14.2% |
| Jan 2026 | 42.2% | 29.7% | 15.5% | 12.7% |
| Feb 2026 | 43% | 30.6% | 15.8% | 10.6% |
| Mar 2026 | 41.3% | 30.2% | 18.4% | 10.1% |
| Apr 2026 | 42.8% | 30.8% | 15.8% | 10.5% |
| May 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
| Jun 2026 | 42.2% | 29.7% | 15.5% | 12.7% |
| Jul 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
| Aug 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
| Sep 2026 | 45.4% | 26.7% | 16.7% | 11.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.4% | 246K | 0% | 0 points | |
| 2, held 2nd | 26.7% | 145K | 0% | 0 points | |
| 3, held 3rd | 16.7% | 90.5K | 0% | 0 points | |
| 4, held 4th | 11.2% | 60.5K | 0% | 0 points |
1.
Datadog45.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Splunk26.7%
Held 2nd. 145K estimated branded searches, 0% vs prior month. Share 0 points.
16.7%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
11.2%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Datadog vs Splunk: compare search popularity
Datadog vs Dynatrace: compare search popularity
Datadog vs New Relic: compare search popularity- Splunk vs Dynatrace: compare search popularity
- Splunk vs New Relic: compare search popularity
- Dynatrace vs New Relic: compare search popularity
- Compare any of these brands
Which brand is most popular in search among log aggregation brands worldwide?
4 brands
In September 2026, Datadog was the most searched among log aggregation brands worldwide, with an estimated 246K branded searches and 45.4% estimated Share of Search within this set. Splunk is in 2nd place, 18.7 percentage points behind at 26.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Datadog | 37.5% → 45.4% | 45.4%May 2026 | 37.5%Oct 2025 | 1st |
| Splunk | 31.9% → 26.7% | 33%Dec 2025 | 26.7%May 2026 | 2nd |
| Dynatrace | 16.8% → 16.7% | 18.4%Mar 2026 | 14.2%Dec 2025 | 3rd |
| New Relic | 13.8% → 11.2% | 15.1%Nov 2025 | 10.1%Mar 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Datadog’s estimated Share of Search among log aggregation brands worldwide increased from 37.5% to 45.4%.
- Across the 12 months ending September 2026, Splunk’s estimated Share of Search among log aggregation brands worldwide decreased from 31.9% to 26.7%.
- Across the 12 months ending September 2026, New Relic’s estimated Share of Search among log aggregation brands worldwide decreased from 13.8% to 11.2%.
- Across the 12 months ending September 2026, Datadog’s estimated Share of Search among log aggregation brands worldwide peaked at 45.4% in May 2026 and was lowest at 37.5% in October 2025.
- Across the 12 months ending September 2026, Splunk’s estimated Share of Search among log aggregation brands worldwide peaked at 33% in December 2025 and was lowest at 26.7% in May 2026.
- Across the 12 months ending September 2026, Dynatrace’s estimated Share of Search among log aggregation brands worldwide peaked at 18.4% in March 2026 and was lowest at 14.2% in December 2025.
- Across the 12 months ending September 2026, New Relic’s estimated Share of Search among log aggregation brands worldwide peaked at 15.1% in November 2025 and was lowest at 10.1% in March 2026.
- Across the 12 months ending September 2026, Dynatrace held steady: its estimated Share of Search among log aggregation brands worldwide moved less than 0.5 percentage points.
How did search popularity change for log aggregation brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for New Relic worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026.
Estimated monthly branded searches for Dynatrace worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
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