How popular isDynatrace in search?
In September 2026, there were an estimated 92K branded searches for Dynatrace worldwide which is down 18% over the last 12 months. Dynatrace holds 16.7% estimated Share of Search among log aggregation brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which log aggregation brands compete with Dynatrace?
Share of Search by month for Datadog, Splunk, Dynatrace, New Relic. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Splunk | Dynatrace | New Relic |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 31.2% | 16.8% | 13.9% |
| Nov 2025 | 41.5% | 28.1% | 15.1% | 15.3% |
| Dec 2025 | 39.1% | 32.3% | 14.2% | 14.4% |
| Jan 2026 | 42.5% | 29.1% | 15.5% | 12.9% |
| Feb 2026 | 43.5% | 29.9% | 15.8% | 10.9% |
| Mar 2026 | 41.9% | 29.4% | 18.3% | 10.4% |
| Apr 2026 | 43.3% | 30.2% | 15.8% | 10.7% |
| May 2026 | 45.9% | 26.1% | 16.6% | 11.3% |
| Jun 2026 | 42.8% | 29% | 15.4% | 12.7% |
| Jul 2026 | 45.9% | 26.2% | 16.6% | 11.3% |
| Aug 2026 | 45.8% | 26.2% | 16.6% | 11.3% |
| Sep 2026 | 45.7% | 26.3% | 16.7% | 11.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.7% | 252K | -0.34% | -0.1 points | |
| 2, held 2nd | 26.3% | 145K | 0% | 0 points | |
| 3, held 3rd | 16.7% | 92K | +0.11% | 0 points | |
| 4, held 4th | 11.3% | 62.3K | -0.06% | 0 points |
1.
Datadog45.7%
Held 1st. 252K estimated branded searches, -0.34% vs prior month. Share -0.1 points.
2.
Splunk26.3%
Held 2nd. 145K estimated branded searches, 0% vs prior month. Share 0 points.
16.7%
Held 3rd. 92K estimated branded searches, +0.11% vs prior month. Share 0 points.
11.3%
Held 4th. 62.3K estimated branded searches, -0.06% vs prior month. Share 0 points.
Compare search popularity between Dynatrace and its closest rivals
How has branded search demand for Dynatrace changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dynatrace worldwide fell from 112K to 92K.
- Across the 12 months ending September 2026, Dynatrace’s estimated Share of Search among log aggregation brands worldwide peaked at 18.3% in March 2026 and was lowest at 14.2% in December 2025.
How did search popularity change for log aggregation brands worldwide in September 2026?
3 changes
Dynatrace’s estimated Share of Search among log aggregation brands worldwide has gained ground for 3 months in a row, from 15.4% to 16.7% in September 2026.
Estimated monthly branded searches for New Relic worldwide fell 33.2% over 12 measured months, from 93.2K to 62.3K in September 2026.
Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026.
Where does Dynatrace compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Observability platforms | 5th of 6 | 9.3% | Show ranking |
| Application monitoring tools | 4th of 6 | 10.2% | Show ranking |
| Cloud observability platforms | 3rd of 5 | 12.4% | Show ranking |
| Distributed tracing platforms | 3rd of 5 | 12.4% | Show ranking |
| Log aggregation brands | 3rd of 4 | 16.7% | Shown above |
| Application performance monitoring | 3rd of 5 | 17.7% | Show ranking |
| Application dependency monitoring | 2nd of 5 | 18.8% | Show ranking |
How is Dynatrace measured?
Brandwave collects information about searches that people make online using Dynatrace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- apm dynatrace
- dynatrace
- dynatrace app
- dynatrace monitoring
- dynatrace observability
- dynatrace software
- monitoring dynatrace
- observability dynatrace
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Is Dynatrace your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.