Brandwave

Application dependency monitoring:Which brands are most popular in search?

In August 2026, Datadog was the most searched among application dependency monitoring worldwide, with an estimated 254K branded searches and 59.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Datadog59.6%
  2. Dynatrace21.6%
  3. New Relic14.7%
  4. Instana2.3%
  5. AppDynamics1.9%

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Share of SearchLeaderboard

Compare the tools that map how services depend on each other. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among application dependency monitoring worldwide, by month

Share of Search by month for Datadog, Dynatrace, New Relic, Instana. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogDynatraceNew RelicInstanaAppDynamics
Oct 202549.3%21.5%17.9%7.8%3.5%
Nov 202555.3%20.1%20.3%1.8%2.6%
Dec 202554.8%19.8%20.1%2.1%3.2%
Jan 202657.3%20.8%17.3%1.8%2.7%
Feb 202659.5%21.5%14.8%1.9%2.3%
Mar 202656.7%24.7%14.1%1.8%2.7%
Apr 202659.6%21.5%14.7%1.9%2.3%
May 202659.5%21.5%14.6%1.5%2.8%
Jun 202658.2%20.6%17.1%1.8%2.2%
Jul 202660.1%21.6%14.8%1.5%1.9%
Aug 202659.6%21.6%14.7%2.3%1.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Datadog

    59.6%

    Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share -0.6 points.

  2. 2.Dynatrace

    21.6%

    Held 2nd. 92.1K estimated branded searches, -0.26% vs prior month. Share -0.1 points.

  3. 3.New Relic

    14.7%

    Held 3rd. 62.7K estimated branded searches, -0.51% vs prior month. Share -0.1 points.

  4. 4.Instana

    2.3%

    Moved from 5th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share +0.8 points.

  5. 5.AppDynamics

    1.9%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among application dependency monitoring worldwide?

In August 2026, Datadog was the most searched among application dependency monitoring worldwide, with an estimated 254K branded searches and 59.6% estimated Share of Search within this set. Dynatrace is in 2nd place, 38 percentage points behind at 21.6% Share of Search.

Global application dependency monitoring, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Datadog49.3% → 59.6%60.1%Jul 202649.3%Oct 20251st
Dynatrace21.5% → 21.6%24.7%Mar 202619.8%Dec 20252nd
New Relic17.9% → 14.7%20.3%Nov 202514.1%Mar 20263rd
Instana7.8% → 2.3%7.8%Oct 20251.5%May 20264th
AppDynamics3.5% → 1.9%3.5%Oct 20251.9%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application dependency monitoring worldwide increased from 49.3% to 59.6%.
  • Across the 11 months ending August 2026, New Relic’s estimated Share of Search among application dependency monitoring worldwide decreased from 17.9% to 14.7%.
  • Across the 11 months ending August 2026, Instana’s estimated Share of Search among application dependency monitoring worldwide decreased from 7.8% to 2.3%.
  • Across the 11 months ending August 2026, AppDynamics’ estimated Share of Search among application dependency monitoring worldwide decreased from 3.5% to 1.9%.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application dependency monitoring worldwide peaked at 60.1% in July 2026 and was lowest at 49.3% in October 2025.
  • Across the 11 months ending August 2026, Dynatrace’s estimated Share of Search among application dependency monitoring worldwide peaked at 24.7% in March 2026 and was lowest at 19.8% in December 2025.
  • Across the 11 months ending August 2026, New Relic’s estimated Share of Search among application dependency monitoring worldwide peaked at 20.3% in November 2025 and was lowest at 14.1% in March 2026.
  • Across the 11 months ending August 2026, Instana’s estimated Share of Search among application dependency monitoring worldwide peaked at 7.8% in October 2025 and was lowest at 1.5% in May 2026.
  • Across the 11 months ending August 2026, Dynatrace held steady: its estimated Share of Search among application dependency monitoring worldwide moved less than 0.5 percentage points.

How did search popularity change for application dependency monitoring worldwide in August 2026?

  1. In August 2026, Instana overtook AppDynamics to rank 4th among application dependency monitoring worldwide, at 2.3%.

  2. In August 2026, Datadog lost estimated Share of Search among application dependency monitoring worldwide, from 60.1% to 59.6%.

  3. AppDynamics’ estimated Share of Search among application dependency monitoring worldwide has lost ground for 3 months in a row, from 2.8% to 1.9% in August 2026.

  4. Estimated monthly branded searches for New Relic worldwide fell 33% over 11 measured months, from 93.6K to 62.7K in August 2026.

  5. Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.

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