How popular isDatadog in search?
In August 2026, there were an estimated 254K branded searches for Datadog worldwide which held steady over the last 11 months. Datadog holds 59.6% estimated Share of Search among application dependency monitoring worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Datadog59.6%
Dynatrace21.6%
New Relic14.7%
Instana2.3%
AppDynamics1.9%
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Which application dependency monitoring compete with Datadog?
Share of Search by month for Datadog, Dynatrace, New Relic, Instana. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Dynatrace | New Relic | Instana | AppDynamics |
|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 21.5% | 17.9% | 7.8% | 3.5% |
| Nov 2025 | 55.3% | 20.1% | 20.3% | 1.8% | 2.6% |
| Dec 2025 | 54.8% | 19.8% | 20.1% | 2.1% | 3.2% |
| Jan 2026 | 57.3% | 20.8% | 17.3% | 1.8% | 2.7% |
| Feb 2026 | 59.5% | 21.5% | 14.8% | 1.9% | 2.3% |
| Mar 2026 | 56.7% | 24.7% | 14.1% | 1.8% | 2.7% |
| Apr 2026 | 59.6% | 21.5% | 14.7% | 1.9% | 2.3% |
| May 2026 | 59.5% | 21.5% | 14.6% | 1.5% | 2.8% |
| Jun 2026 | 58.2% | 20.6% | 17.1% | 1.8% | 2.2% |
| Jul 2026 | 60.1% | 21.6% | 14.8% | 1.5% | 1.9% |
| Aug 2026 | 59.6% | 21.6% | 14.7% | 2.3% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 254K | -0.84% | -0.6 points | |
| 2, held 2nd | 21.6% | 92.1K | -0.26% | -0.1 points | |
| 3, held 3rd | 14.7% | 62.7K | -0.51% | -0.1 points | |
| 4, moved from 5th to 4th | 2.3% | 9.9K | +50% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.9% | 8.1K | 0% | 0 pointsmoved from 4th to 5th |
1.
Datadog59.6%
Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share -0.6 points.
21.6%
Held 2nd. 92.1K estimated branded searches, -0.26% vs prior month. Share -0.1 points.
14.7%
Held 3rd. 62.7K estimated branded searches, -0.51% vs prior month. Share -0.1 points.
4.
Instana2.3%
Moved from 5th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share +0.8 points.
1.9%
Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Datadog and its closest rivals
How has branded search demand for Datadog changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Datadog worldwide held steady, from 257K to 254K.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application dependency monitoring worldwide increased from 49.3% to 59.6%.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application dependency monitoring worldwide peaked at 60.1% in July 2026 and was lowest at 49.3% in October 2025.
How did search popularity change for application dependency monitoring worldwide in August 2026?
5 changes
In August 2026, Instana overtook AppDynamics to rank 4th among application dependency monitoring worldwide, at 2.3%.
In August 2026, Datadog lost estimated Share of Search among application dependency monitoring worldwide, from 60.1% to 59.6%.
AppDynamics’ estimated Share of Search among application dependency monitoring worldwide has lost ground for 3 months in a row, from 2.8% to 1.9% in August 2026.
Estimated monthly branded searches for New Relic worldwide fell 33% over 11 measured months, from 93.6K to 62.7K in August 2026.
Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.
Where does Datadog compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Observability platforms | 2nd of 6 | 26.1% | Show ranking |
| Infrastructure monitoring platforms | 2nd of 5 | 31.4% | Show ranking |
| Cloud observability platforms | 2nd of 5 | 34.1% | Show ranking |
| Distributed tracing platforms | 2nd of 5 | 34.1% | Show ranking |
| SIEM platforms | 1st of 5 | 49.3% | Show ranking |
| Remote monitoring software | 1st of 6 | 58.1% | Show ranking |
| Application dependency monitoring | 1st of 5 | 59.6% | Shown above |
| Application performance monitoring | 1st of 5 | 60.3% | Show ranking |
| Log management platforms | 1st of 5 | 60.8% | Show ranking |
How is Datadog measured?
Brandwave collects information about searches that people make online using Datadog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- apm datadog
- datadog
- datadog app
- datadog monitoring
- datadog observability
- datadog software
- datadoghq com
- monitoring datadog
- observability datadog
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Is Datadog your brand?
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