Brandwave

How popular isDatadog in search?

In September 2026, there were an estimated 252K branded searches for Datadog worldwide which held steady over the last 12 months. Datadog holds 45.8% estimated Share of Search among application monitoring tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Datadog45.8%
  2. Splunk25.1%
  3. Dynatrace16.9%
  4. New Relic11.3%
  5. Sentry0.93%
  6. Grafana0.01%
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Which application monitoring tools compete with Datadog?

Datadog against application monitoring tools worldwide, by month

Share of Search by month for Datadog, Splunk, Dynatrace, New Relic. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkDynatraceNew RelicSentryGrafana
Oct 202537.8%30.9%16.9%13.9%0.57%0.02%
Nov 202541.3%27.7%15.2%15.2%0.57%0.02%
Dec 202538.8%31.9%14.3%14.3%0.65%0.01%
Jan 202642.5%28.5%15.6%12.8%0.61%0.02%
Feb 202643.5%29.2%16%10.7%0.57%0.02%
Mar 202642%28.1%18.8%10.3%0.81%0.02%
Apr 202643.4%29.1%16%10.7%0.9%0.02%
May 202645.8%25.2%16.9%11.3%0.83%0.02%
Jun 202642.4%28.4%15.6%12.8%0.76%0.02%
Jul 202645.9%25.2%16.9%11.3%0.78%0.02%
Aug 202645.8%25.2%16.9%11.3%0.86%0.02%
Sep 202645.8%25.1%16.9%11.3%0.93%0.01%

  1. 1.Datadog

    45.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Splunk

    25.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Dynatrace

    16.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.New Relic

    11.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sentry

    0.93%

    Held 5th. 5K estimated branded searches, +8.5% vs prior month. Share +0.1 points.

  6. 6.Grafana

    0.01%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between Datadog and its closest rivals

Every comparison with Datadog

How has branded search demand for Datadog changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Datadog worldwide held steady, from 255K to 252K.
  • Across the 12 months ending September 2026, Datadog’s estimated Share of Search among application monitoring tools worldwide increased from 37.8% to 45.8%.
  • Across the 12 months ending September 2026, Datadog’s estimated Share of Search among application monitoring tools worldwide peaked at 45.9% in July 2026 and was lowest at 37.8% in October 2025.

How did search popularity change for application monitoring tools worldwide in September 2026?

  1. Splunk’s estimated Share of Search among application monitoring tools worldwide has lost ground for 3 months in a row, from 28.4% to 25.1% in September 2026.

  2. New Relic’s estimated Share of Search among application monitoring tools worldwide has lost ground for 3 months in a row, from 12.8% to 11.3% in September 2026.

  3. Estimated monthly branded searches for Sentry worldwide rose 34.2% over 12 measured months, from 3.7K to 5K in September 2026.

  4. Estimated monthly branded searches for Grafana worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.

  5. Estimated monthly branded searches for Dynatrace worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Datadog compete?

Datadog is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Observability platforms2nd of 627.1%Show ranking
Cloud observability platforms2nd of 534.1%Show ranking
Log aggregation brands1st of 445.4%Show ranking
Application monitoring tools1st of 645.8%Shown above
Application dependency monitoring1st of 551.3%Show ranking
Infrastructure monitoring platforms1st of 553%Show ranking
SIEM platforms1st of 557.3%Show ranking
Log management platforms1st of 558.6%Show ranking
Application performance monitoring1st of 560.2%Show ranking
Remote monitoring software1st of 660.3%Show ranking
Distributed tracing platforms1st of 561.9%Show ranking

How is Datadog measured?

Brandwave collects information about searches that people make online using Datadog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • apm datadog
  • datadog
  • datadog app
  • datadog monitoring
  • datadog observability
  • datadog software
  • observability datadog

Do you work for Datadog? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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