Brandwave

Datadog vs Splunk:Which is searched more?

In September 2026, Datadog had more branded searches than Splunk among application monitoring tools worldwide. Datadog was estimated to have 252K branded searches compared to Splunk’s 145K, and held a 28.3% Share of Search versus Splunk’s 16.2%. These are worldwide searches for English-language branded terms.

Share of Search among application monitoring tools worldwide in September 2026Which is more popular in search, Datadog or Splunk?
Datadog28.3%252K searches
vs
Splunk16.2%145K searches

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Which is more popular in search, Datadog or Splunk?

Compare the application monitoring tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Datadog and Splunk among application monitoring tools worldwide, by month

Share of Search by month for Datadog, Splunk. The figures are in the table below the chart.

View monthly share of search table
MonthGrafanaDatadogSplunkDynatraceNew RelicSentry
Oct 202533.3%25.1%20.6%11%9.2%0.8%
Nov 202535.1%26.6%18%9.7%9.8%0.85%
Dec 202538.1%23.9%19.7%8.7%8.8%0.76%
Jan 202635.7%27%18.4%9.9%8.2%0.86%
Feb 202636.2%27.3%18.8%9.9%6.8%0.87%
Mar 202639.6%24.9%17.5%10.9%6.2%0.96%
Apr 202636.4%27.1%18.9%9.9%6.7%1.1%
May 202637.4%28.2%16.1%10.2%6.9%1.1%
Jun 202635.5%27.2%18.4%9.8%8.1%1.1%
Jul 202637.2%28.3%16.1%10.3%7%1.1%
Aug 202637.3%28.2%16.2%10.2%7%1.1%
Sep 202637.1%28.3%16.2%10.3%7%1.1%

How has the Datadog and Splunk comparison changed over the last 12 months?

  • Datadog was ahead of Splunk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Datadog’s estimated Share of Search among application monitoring tools worldwide moved from 25.1% to 28.3%, and its estimated monthly branded searches moved from 255K to 252K.
  • Across the 12 months ending September 2026, Splunk’s estimated Share of Search among application monitoring tools worldwide moved from 20.6% to 16.2%, and its estimated monthly branded searches moved from 209K to 145K.

How did search popularity change for application monitoring tools worldwide in September 2026?

  1. Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026.

Other head-to-heads among application monitoring tools

How each brand is measured

Brandwave collects information about searches that people make online using Datadog’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Datadog

7 branded search terms

  • apm datadog
  • datadog
  • datadog app
  • datadog monitoring
  • datadog observability
  • datadog software
  • observability datadog

Splunk

2 branded search terms

  • splunk
  • splunk siem

How the Brand Demand Index is measured

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