Brandwave

How popular isB&Q in search?

In September 2026, people searched for B&Q by name about 1 million times in the United Kingdom, a 17.3% decrease from the previous year. These searches made up 3.7% of all United Kingdom flooring retailer searches, placing B&Q fifth out of seven retailers.

Share of searches, September 2026
  1. Tapi62.5%
  2. Flooring Superstore18.3%
  3. Direct Wood Flooring6.7%
  4. Walls and Floors5.5%
  5. B&Q3.7%
  6. Howdens2.4%
  7. Leader Floors0.89%
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Which flooring retailers compete with B&Q?

B&Q against flooring retailers in the United Kingdom, by month

Share of searches by month for Tapi, Flooring Superstore, Direct Wood Flooring, Walls and Floors, B&Q, Howdens. The figures are in the table below the chart.

View monthly share of searches table
MonthTapiFlooring SuperstoreDirect Wood FlooringWalls and FloorsB&QHowdensLeader Floors
Oct 202562.4%19.1%4.7%5.7%3.8%2.5%1.7%
Nov 202562%18.2%5.4%6.7%3.6%2.4%1.6%
Dec 202558.5%21%6.3%6.3%4.2%2.3%1.5%
Jan 202660.6%17.8%6.5%6.5%4.4%2.9%1.3%
Feb 202658.6%20.2%6%7.4%4%2.7%1.2%
Mar 202661.7%18.1%5.4%6.6%4.4%2.4%1.3%
Apr 202663.4%18.6%5.6%5.6%3.7%2%1.1%
May 202658.6%21.1%6.3%6.3%4.2%2.3%1.2%
Jun 202661.6%18.1%6.6%6.6%3.6%2.4%1.1%
Jul 202659.2%21.3%6.4%6.4%3.5%2.3%1%
Aug 202662%18.2%6.7%5.4%4.5%2.4%0.88%
Sep 202662.5%18.3%6.7%5.5%3.7%2.4%0.89%
  1. 1.Tapi

    62.5%

    Held 1st. 113K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.B&Q

    3.7%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  6. 6.Howdens

    2.4%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

B&Q and Howdens sell other things too, so only their searches that name this product count here, like “b&q flooring”.

Compare search popularity between B&Q and its closest rivals

Every comparison with B&Q

44 comparisons

How has branded search demand for B&Q changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for B&Q in the United Kingdom fell from 1.3M to 1M.
  • Across the 12 months ending September 2026, B&Q’s share of searches among flooring retailers in the United Kingdom held steady, from 3.8% to 3.7%.

How did search popularity change for United Kingdom flooring retailers in September 2026?

6 changes
  1. In September 2026, Tapi gained share of searches among flooring retailers in the United Kingdom, from 62% to 62.5%.

  2. In September 2026, B&Q lost share of searches among flooring retailers in the United Kingdom, from 4.5% to 3.7%.

  3. Estimated monthly branded searches for Direct Wood Flooring in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

  4. Estimated monthly branded searches for Leader Floors in the United Kingdom fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.

  5. Estimated monthly branded searches for Howdens in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  6. Estimated monthly branded searches for Flooring Superstore in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are B&Q’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using B&Q’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • b and q
  • b&q artificial grass
  • b&q bathrooms
  • b&q flooring
  • b&q garden furniture
  • b&q kitchens

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How the Brand Demand Index is measured

Where does B&Q compete?

B&Q is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hardware retailers4th of 512.5%Show ranking
Tile retailers1st of 978%Show ranking
Kitchen retailers7th of 72.9%Show ranking
Bathroom retailers6th of 72.5%Show ranking
Flooring retailers5th of 73.7%Shown above
Garden furniture retailers5th of 133.4%Show ranking
Artificial grass suppliers1st of 828.8%Show ranking
Creator with pink hair and a pink jacket

Is B&Q your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.