B&Q vs CTD Tiles:Which is more popular?
In September 2026, B&Q had more branded searches than CTD Tiles among tile retailers in the United Kingdom. B&Q had about 1 million branded searches, while CTD Tiles had 5,400. B&Q made up 78% of all tile retailer searches we track, and CTD Tiles accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about tile retailers, B&Q appeared in two of the three answers and CTD Tiles in one. B&Q and CTD Tiles were each mentioned first in one of the two answers that named either.
Who do people search for more?
B&Q, about 185 searches for every 1 for CTD Tiles
Who does AI mention more?
B&Q, mentioned in 2 of 3 answers, CTD Tiles in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top tile retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, B&Q was mentioned in two out of three: in two of the three ChatGPT answers. CTD Tiles was mentioned in one out of three: in one of the three ChatGPT answers. B&Q and CTD Tiles were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Topps Tiles3 of 3Named in 3 of 3 ChatGPT answers
Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers
Quorn Stone3 of 3Named in 3 of 3 ChatGPT answers- B&Q2 of 3Named in 2 of 3 ChatGPT answers
Tile Mountain1 of 3Named in 1 of 3 ChatGPT answers
CTD Tiles1 of 3Named in 1 of 3 ChatGPT answers
Tile Giant1 of 3Named in 1 of 3 ChatGPT answers
Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
Walls and Floors0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tile retailers
3 answers
Asked ChatGPT
“Which tile retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best tile retailers in the UK?”
Asked ChatGPT
“What's the best tile retailer in the UK for a kitchen renovation?”
Searched Google, AI Overview
“tile retailers uk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom tile shops”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is B&Q or CTD Tiles more popular in search?
This chart shows how often people search Google for B&Q and CTD Tiles by name. Each line represents a brand's share of searches for all nine tile retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for B&Q, CTD Tiles. The figures are in the table below the chart.
View monthly share of searches table
| Month | B&Q | Topps Tiles | Tile Mountain | Porcelanosa | Quorn Stone | Fired Earth | Walls and Floors | CTD Tiles | Tile Giant |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.8% | 2.7% | 1.5% | 0.97% | 1.7% | 0.79% | 0.43% | 1.2% |
| Nov 2025 | 79.6% | 10.8% | 2.6% | 1.4% | 0.79% | 2.5% | 0.79% | 0.43% | 0.97% |
| Dec 2025 | 83% | 9.1% | 2.7% | 1.5% | 0.82% | 0.95% | 0.67% | 0.37% | 0.82% |
| Jan 2026 | 79.7% | 10.8% | 3.2% | 1.8% | 1.2% | 1.2% | 0.79% | 0.43% | 0.97% |
| Feb 2026 | 80.3% | 10.9% | 3.3% | 1.5% | 1.2% | 0.95% | 0.8% | 0.36% | 0.8% |
| Mar 2026 | 83.5% | 9.2% | 2.8% | 1.2% | 1% | 0.71% | 0.67% | 0.3% | 0.67% |
| Apr 2026 | 86.2% | 7.8% | 2.3% | 0.85% | 0.85% | 0.6% | 0.47% | 0.25% | 0.7% |
| May 2026 | 86.5% | 7.8% | 2.3% | 1% | 0.86% | 0.52% | 0.47% | 0.21% | 0.31% |
| Jun 2026 | 86% | 7.7% | 2.3% | 1% | 1% | 0.6% | 0.57% | 0.25% | 0.46% |
| Jul 2026 | 83.5% | 9.2% | 2.8% | 1.2% | 1.2% | 0.62% | 0.68% | 0.3% | 0.45% |
| Aug 2026 | 81.2% | 11% | 3.3% | 1.2% | 1.2% | 0.73% | 0.66% | 0.29% | 0.44% |
| Sep 2026 | 78% | 12.9% | 3.9% | 1.4% | 1.4% | 0.86% | 0.77% | 0.42% | 0.42% |
How has the B&Q and CTD Tiles comparison changed over the last 12 months?
3 findings
- B&Q was ahead of CTD Tiles in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, B&Q’s share of searches among tile retailers in the United Kingdom moved from 80% to 78%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, CTD Tiles’ share of searches among tile retailers in the United Kingdom moved from 0.43% to 0.42%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for United Kingdom tile retailers in September 2026?
2 changes
In September 2026, B&Q lost share of searches among tile retailers in the United Kingdom, from 81.2% to 78%.
In September 2026, CTD Tiles rose from 9th to 8th among tile retailers in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using B&Q’s and CTD Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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