Brandwave

How popular isB&Q?

In September 2026, people searched for B&Q by name about 1 million times in the United Kingdom, a 17.6% decrease from the previous year. These searches made up 78% of all United Kingdom tile retailer searches, placing B&Q first out of nine retailers. When we asked both ChatGPT and Google AI Overviews about tile retailers, B&Q appeared in two of the three answers and was the third most recommended of the nine.

Search and AI answers in September 2026

B&Q is the most searched of 9 competitors and the third most recommended in AI answers.

  1. B&QShare of searches 78%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. Topps TilesShare of searches 12.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Tile MountainShare of searches 3.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  4. PorcelanosaShare of searches 1.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  5. Quorn StoneShare of searches 1.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

+4 more

B&Q website (opens in a new tab)

Follow B&Q and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top tile retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, B&Q was mentioned in two out of three: in two of the three ChatGPT answers. B&Q is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Topps Tiles1st
  2. Quorn Stone2nd
  3. B&Q3rd
  4. Porcelanosa4th
  5. CTD Tiles5th
  6. Tile Mountain6th
  7. Tile Giant7th
  8. Fired Earth–
  9. Walls and Floors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Topps Tiles3 of 3Named in 3 of 3 ChatGPT answers
  • Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers
  • Quorn Stone3 of 3Named in 3 of 3 ChatGPT answers
  • B&Q2 of 3Named in 2 of 3 ChatGPT answers
  • Tile Mountain1 of 3Named in 1 of 3 ChatGPT answers
  • CTD Tiles1 of 3Named in 1 of 3 ChatGPT answers
  • Tile Giant1 of 3Named in 1 of 3 ChatGPT answers
  • Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
  • Walls and Floors0 of 3Named in 0 of 3 ChatGPT answers

See every answer about tile retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which tile retailers compete with B&Q?

B&Q against tile retailers in the United Kingdom, by month

Share of searches by month for B&Q, Topps Tiles, Tile Mountain. The figures are in the table below the chart.

View monthly share of searches table
MonthB&QTopps TilesTile MountainPorcelanosaQuorn StoneFired EarthWalls and FloorsCTD TilesTile Giant
Oct 202580%10.8%2.7%1.5%0.97%1.7%0.79%0.43%1.2%
Nov 202579.6%10.8%2.6%1.4%0.79%2.5%0.79%0.43%0.97%
Dec 202583%9.1%2.7%1.5%0.82%0.95%0.67%0.37%0.82%
Jan 202679.7%10.8%3.2%1.8%1.2%1.2%0.79%0.43%0.97%
Feb 202680.3%10.9%3.3%1.5%1.2%0.95%0.8%0.36%0.8%
Mar 202683.5%9.2%2.8%1.2%1%0.71%0.67%0.3%0.67%
Apr 202686.2%7.8%2.3%0.85%0.85%0.6%0.47%0.25%0.7%
May 202686.5%7.8%2.3%1%0.86%0.52%0.47%0.21%0.31%
Jun 202686%7.7%2.3%1%1%0.6%0.57%0.25%0.46%
Jul 202683.5%9.2%2.8%1.2%1.2%0.62%0.68%0.3%0.45%
Aug 202681.2%11%3.3%1.2%1.2%0.73%0.66%0.29%0.44%
Sep 202678%12.9%3.9%1.4%1.4%0.86%0.77%0.42%0.42%

  1. 1.B&Q

    78%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share -3.2 points.

  2. 2.Topps Tiles

    12.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Tile Mountain

    3.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Porcelanosa

    1.4%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Quorn Stone

    1.4%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Fired Earth

    0.86%

    Held 6th. 11K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Walls and Floors

    0.77%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.CTD Tiles

    0.42%

    Moved from 9th to 8th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  9. 9.Tile Giant

    0.42%

    Moved from 8th to 9th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between B&Q and its closest rivals

Every comparison with B&Q

22 comparisons

How has branded search demand for B&Q changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for B&Q in the United Kingdom fell from 1.3M to 1M.
  • Across the 12 months ending September 2026, B&Q’s share of searches among tile retailers in the United Kingdom decreased from 80% to 78%.
  • Across the 12 months ending September 2026, B&Q’s share of searches among tile retailers in the United Kingdom peaked at 86.5% in May 2026 and was lowest at 78% in September 2026.

How did search popularity change for United Kingdom tile retailers in September 2026?

6 changes

  1. In September 2026, Topps Tiles gained share of searches among tile retailers in the United Kingdom, from 11% to 12.9%.

  2. In September 2026, Tile Mountain gained share of searches among tile retailers in the United Kingdom, from 3.3% to 3.9%.

  3. In September 2026, B&Q lost share of searches among tile retailers in the United Kingdom, from 81.2% to 78%.

  4. In September 2026, CTD Tiles rose from 9th to 8th among tile retailers in the United Kingdom.

  5. In September 2026, Tile Giant fell from 8th to 9th among tile retailers in the United Kingdom.

  6. Estimated monthly branded searches for Quorn Stone in the United Kingdom rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are B&Q’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using B&Q’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • b and q
  • b&q bathrooms
  • b&q kitchens

Do you work for B&Q? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does B&Q compete?

B&Q is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hardware retailers4th of 512.5%Show ranking
Tile retailers1st of 978%Shown above
Kitchen retailers7th of 72.9%Show ranking
Bathroom retailers6th of 72.5%Show ranking
Creator with pink hair and a pink jacket

Is B&Q your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free