Brandwave

B&Q vs Tile Giant:Which is more popular?

In September 2026, B&Q had more branded searches than Tile Giant among tile retailers in the United Kingdom. B&Q had about 1 million branded searches, while Tile Giant had 5,400. B&Q made up 78% of all tile retailer searches we track, and Tile Giant accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about tile retailers, B&Q appeared in two of the three answers and Tile Giant in one. B&Q was mentioned before Tile Giant in every answer that named either.

Among tile retailers in the United Kingdom in September 2026

Who do people search for more?

B&Q, about 185 searches for every 1 for Tile Giant

B&Q 1M searchesTile Giant 5.4K searches

Who does AI mention more?

B&Q, mentioned in 2 of 3 answers, Tile Giant in 1

B&Q in 2 of 3Tile Giant in 1 of 3

Who does AI recommend more?

B&Q, named ahead of Tile Giant in 2 of 2 answers

B&Q first in 2Tile Giant never first

Follow B&Q vs Tile Giant and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tile retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, B&Q was mentioned in two out of three: in two of the three ChatGPT answers. Tile Giant was mentioned in one out of three: in one of the three ChatGPT answers. B&Q was listed before Tile Giant in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Topps Tiles1st
  2. Quorn Stone2nd
  3. B&Q3rd
  4. Porcelanosa4th
  5. CTD Tiles5th
  6. Tile Mountain6th
  7. Tile Giant7th
  8. Fired Earth–
  9. Walls and Floors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Topps Tiles3 of 3Named in 3 of 3 ChatGPT answers
  • Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers
  • Quorn Stone3 of 3Named in 3 of 3 ChatGPT answers
  • B&Q2 of 3Named in 2 of 3 ChatGPT answers
  • Tile Mountain1 of 3Named in 1 of 3 ChatGPT answers
  • CTD Tiles1 of 3Named in 1 of 3 ChatGPT answers
  • Tile Giant1 of 3Named in 1 of 3 ChatGPT answers
  • Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
  • Walls and Floors0 of 3Named in 0 of 3 ChatGPT answers

See every answer about tile retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is B&Q or Tile Giant more popular in search?

This chart shows how often people search Google for B&Q and Tile Giant by name. Each line represents a brand's share of searches for all nine tile retailers we track, month by month, from searches in United Kingdom.

B&Q and Tile Giant among tile retailers in the United Kingdom, by month

Share of searches by month for B&Q, Tile Giant. The figures are in the table below the chart.

View monthly share of searches table
MonthB&QTopps TilesTile MountainPorcelanosaQuorn StoneFired EarthWalls and FloorsCTD TilesTile Giant
Oct 202580%10.8%2.7%1.5%0.97%1.7%0.79%0.43%1.2%
Nov 202579.6%10.8%2.6%1.4%0.79%2.5%0.79%0.43%0.97%
Dec 202583%9.1%2.7%1.5%0.82%0.95%0.67%0.37%0.82%
Jan 202679.7%10.8%3.2%1.8%1.2%1.2%0.79%0.43%0.97%
Feb 202680.3%10.9%3.3%1.5%1.2%0.95%0.8%0.36%0.8%
Mar 202683.5%9.2%2.8%1.2%1%0.71%0.67%0.3%0.67%
Apr 202686.2%7.8%2.3%0.85%0.85%0.6%0.47%0.25%0.7%
May 202686.5%7.8%2.3%1%0.86%0.52%0.47%0.21%0.31%
Jun 202686%7.7%2.3%1%1%0.6%0.57%0.25%0.46%
Jul 202683.5%9.2%2.8%1.2%1.2%0.62%0.68%0.3%0.45%
Aug 202681.2%11%3.3%1.2%1.2%0.73%0.66%0.29%0.44%
Sep 202678%12.9%3.9%1.4%1.4%0.86%0.77%0.42%0.42%

How has the B&Q and Tile Giant comparison changed over the last 12 months?

3 findings
  • B&Q was ahead of Tile Giant in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, B&Q’s share of searches among tile retailers in the United Kingdom moved from 80% to 78%, and its estimated monthly branded searches moved from 1.2M to 1M.
  • Across the 12 months ending September 2026, Tile Giant’s share of searches among tile retailers in the United Kingdom moved from 1.2% to 0.42%, and its estimated monthly branded searches moved from 18.1K to 5.4K.

How did search popularity change for United Kingdom tile retailers in September 2026?

2 changes

  1. In September 2026, B&Q lost share of searches among tile retailers in the United Kingdom, from 81.2% to 78%.

  2. In September 2026, Tile Giant fell from 8th to 9th among tile retailers in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using B&Q’s and Tile Giant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

B&Q

1 branded search term

  • b and q

Tile Giant

1 branded search term

  • tile giant

How the Brand Demand Index is measured

Other head-to-heads among tile retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free