Brandwave

B&Q vs Tap Warehouse:Which is more popular?

In September 2026, B&Q had more branded searches than Tap Warehouse among bathroom retailers in the United Kingdom. B&Q had about 9,900 branded searches, while Tap Warehouse had 8,100. B&Q made up 2.5% of all bathroom retailer searches we track, and Tap Warehouse accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, B&Q appeared in all four answers and Tap Warehouse in none.

Among bathroom retailers in the United Kingdom in September 2026

Who do people search for more?

B&Q, about 22% more searches than Tap Warehouse

B&Q 9.9K searchesTap Warehouse 8.1K searches

Who does AI mention more?

B&Q, mentioned in every answer we collected

B&Q in 4 of 4Tap Warehouse in 0 of 4

Who does AI recommend more?

B&Q, the only one of the two named

B&Q first in 4Tap Warehouse never named

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Top bathroom retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, B&Q appeared in all four answers. Tap Warehouse did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorian Plumbing1st
  2. B&Q2nd
  3. Easy Bathrooms3rd
  4. Wickes4th
  5. Plumbworld5th
  6. Better Bathrooms–
  7. Tap Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Victorian Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • B&Q4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Plumbworld3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Bathrooms2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Better Bathrooms0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tap Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bathroom retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is B&Q or Tap Warehouse more popular in search?

This chart shows how often people search Google for B&Q and Tap Warehouse by name. Each line represents a brand's share of searches for all seven bathroom retailers we track, month by month, from searches in United Kingdom.

B&Q and Tap Warehouse among bathroom retailers in the United Kingdom, by month

Share of searches by month for B&Q, Tap Warehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthVictorian PlumbingEasy BathroomsPlumbworldBetter BathroomsWickesB&QTap Warehouse
Oct 202560.5%12.2%14.9%4.4%3.6%2.4%2%
Nov 202561.4%12.3%15.1%3.7%3%2.5%2%
Dec 202560.7%12.2%14.9%3.6%3.6%3%2%
Jan 202661.7%15.2%10.1%4.6%3.7%3%1.7%
Feb 202662.4%12.6%12.6%4.6%3.8%2.5%1.7%
Mar 202662.1%12.5%12.5%4.6%3.7%2.5%2%
Apr 202663.3%12.7%12.7%3.8%3.1%2.5%1.7%
May 202666.1%10.9%10.9%4%3.3%2.7%2.2%
Jun 202668.6%9.2%11.3%3.4%3.4%2.3%1.8%
Jul 202662.3%10.3%15.3%3.8%3.8%2.5%2%
Aug 202662.7%12.6%12.6%3.8%3.8%2.5%2.1%
Sep 202663.1%12.7%12.7%3.8%3.1%2.5%2.1%

How has the B&Q and Tap Warehouse comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom bathroom retailers in September 2026?

0 changes

Neither B&Q nor Tap Warehouse moved beyond provider rounding among bathroom retailers in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using B&Q’s and Tap Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

B&Q

1 branded search term

  • b&q bathrooms

Tap Warehouse

1 branded search term

  • tap warehouse

How the Brand Demand Index is measured

Other head-to-heads among bathroom retailers

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