Easy Bathrooms vs Victorian Plumbing:Which is more popular?
In September 2026, Victorian Plumbing had more branded searches than Easy Bathrooms among bathroom retailers in the United Kingdom. Victorian Plumbing had about 246,000 branded searches, while Easy Bathrooms had 49,500. Victorian Plumbing made up 63.1% of all bathroom retailer searches we track, and Easy Bathrooms accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, Victorian Plumbing appeared in all four answers and Easy Bathrooms in two. Victorian Plumbing was mentioned before Easy Bathrooms in three out of four answers.
Who do people search for more?
Victorian Plumbing, about 5 searches for every 1 for Easy Bathrooms
Who does AI mention more?
Victorian Plumbing, mentioned in every answer we collected
Who does AI recommend more?
Victorian Plumbing, named ahead of Easy Bathrooms in 3 of 4 answers
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Top bathroom retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Victorian Plumbing appeared in all four answers. Easy Bathrooms was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Victorian Plumbing was listed before Easy Bathrooms in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victorian Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
B&Q4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Plumbworld3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Easy Bathrooms2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Better Bathrooms0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tap Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bathroom retailers
4 answers
Asked ChatGPT
“Where should I buy a new bathroom suite in the UK?”
Asked ChatGPT
“What are the best bathroom retailers in the UK?”
Asked ChatGPT
“What's the best place to buy a bathroom online in the UK?”
Searched Google, AI Overview
“bathrooms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom suites”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Easy Bathrooms or Victorian Plumbing more popular in search?
This chart shows how often people search Google for Easy Bathrooms and Victorian Plumbing by name. Each line represents a brand's share of searches for all seven bathroom retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Victorian Plumbing, Easy Bathrooms. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorian Plumbing | Easy Bathrooms | Plumbworld | Better Bathrooms | Wickes | B&Q | Tap Warehouse |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 12.2% | 14.9% | 4.4% | 3.6% | 2.4% | 2% |
| Nov 2025 | 61.4% | 12.3% | 15.1% | 3.7% | 3% | 2.5% | 2% |
| Dec 2025 | 60.7% | 12.2% | 14.9% | 3.6% | 3.6% | 3% | 2% |
| Jan 2026 | 61.7% | 15.2% | 10.1% | 4.6% | 3.7% | 3% | 1.7% |
| Feb 2026 | 62.4% | 12.6% | 12.6% | 4.6% | 3.8% | 2.5% | 1.7% |
| Mar 2026 | 62.1% | 12.5% | 12.5% | 4.6% | 3.7% | 2.5% | 2% |
| Apr 2026 | 63.3% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 1.7% |
| May 2026 | 66.1% | 10.9% | 10.9% | 4% | 3.3% | 2.7% | 2.2% |
| Jun 2026 | 68.6% | 9.2% | 11.3% | 3.4% | 3.4% | 2.3% | 1.8% |
| Jul 2026 | 62.3% | 10.3% | 15.3% | 3.8% | 3.8% | 2.5% | 2% |
| Aug 2026 | 62.7% | 12.6% | 12.6% | 3.8% | 3.8% | 2.5% | 2.1% |
| Sep 2026 | 63.1% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 2.1% |
How has the Easy Bathrooms and Victorian Plumbing comparison changed over the last 12 months?
3 findings
- Victorian Plumbing was ahead of Easy Bathrooms in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom moved from 12.2% to 12.7%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among bathroom retailers in the United Kingdom moved from 60.5% to 63.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for United Kingdom bathroom retailers in September 2026?
1 change
Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom has gained ground for 3 months in a row, from 9.2% to 12.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Easy Bathrooms’ and Victorian Plumbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Easy Bathrooms
1 branded search term
- easy bathrooms
Victorian Plumbing
1 branded search term
- victorian plumbing
Other head-to-heads among bathroom retailers
- Victorian Plumbing vs Plumbworld: compare popularity
- Victorian Plumbing vs Better Bathrooms: compare popularity
- Victorian Plumbing vs Wickes: compare popularity
- Easy Bathrooms vs Plumbworld: compare popularity
- Easy Bathrooms vs Better Bathrooms: compare popularity
- Easy Bathrooms vs Wickes: compare popularity
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