How popular isVictorian Plumbing?
In September 2026, people searched for Victorian Plumbing by name about 246,000 times in the United Kingdom, about the same as the previous year. These searches made up 63.1% of all United Kingdom bathroom retailer searches, placing Victorian Plumbing first out of seven retailers. When we asked both ChatGPT and Google AI Overviews about bathroom retailers, Victorian Plumbing appeared in all answers and was the most recommended of the seven.
Victorian Plumbing is the most searched of 7 competitors and the most recommended in AI answers.
Victorian PlumbingShare of searches 63.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Easy BathroomsShare of searches 12.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
PlumbworldShare of searches 12.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
Better BathroomsShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
WickesShare of searches 3.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top bathroom retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Victorian Plumbing appeared in all four answers. Victorian Plumbing is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victorian Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
B&Q4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Plumbworld3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Easy Bathrooms2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Better Bathrooms0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tap Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bathroom retailers
4 answers
Asked ChatGPT
“Where should I buy a new bathroom suite in the UK?”
Asked ChatGPT
“What are the best bathroom retailers in the UK?”
Asked ChatGPT
“What's the best place to buy a bathroom online in the UK?”
Searched Google, AI Overview
“bathrooms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom suites”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which bathroom retailers compete with Victorian Plumbing?
Share of searches by month for Victorian Plumbing, Easy Bathrooms, Plumbworld, Better Bathrooms, Wickes, B&Q, Tap Warehouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorian Plumbing | Easy Bathrooms | Plumbworld | Better Bathrooms | Wickes | B&Q | Tap Warehouse |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 12.2% | 14.9% | 4.4% | 3.6% | 2.4% | 2% |
| Nov 2025 | 61.4% | 12.3% | 15.1% | 3.7% | 3% | 2.5% | 2% |
| Dec 2025 | 60.7% | 12.2% | 14.9% | 3.6% | 3.6% | 3% | 2% |
| Jan 2026 | 61.7% | 15.2% | 10.1% | 4.6% | 3.7% | 3% | 1.7% |
| Feb 2026 | 62.4% | 12.6% | 12.6% | 4.6% | 3.8% | 2.5% | 1.7% |
| Mar 2026 | 62.1% | 12.5% | 12.5% | 4.6% | 3.7% | 2.5% | 2% |
| Apr 2026 | 63.3% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 1.7% |
| May 2026 | 66.1% | 10.9% | 10.9% | 4% | 3.3% | 2.7% | 2.2% |
| Jun 2026 | 68.6% | 9.2% | 11.3% | 3.4% | 3.4% | 2.3% | 1.8% |
| Jul 2026 | 62.3% | 10.3% | 15.3% | 3.8% | 3.8% | 2.5% | 2% |
| Aug 2026 | 62.7% | 12.6% | 12.6% | 3.8% | 3.8% | 2.5% | 2.1% |
| Sep 2026 | 63.1% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 246K | 0% | +0.4 points | |
| 2, held 2nd | 12.7% | 49.5K | 0% | +0.1 points | |
| 3, held 3rd | 12.7% | 49.5K | 0% | +0.1 points | |
| 4, held 4th | 3.8% | 14.8K | 0% | 0 points | |
| 5, held 5th | 3.1% | 12.1K | -18.2% | -0.7 points | |
| 6, held 6th | 2.5% | 9.9K | 0% | 0 points | |
| 7, held 7th | 2.1% | 8.1K | 0% | 0 points |
63.1%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.7%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.7%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.8%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Wickes3.1%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
6.
B&Q2.5%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Victorian Plumbing and its closest rivals
- Victorian Plumbing vs Easy Bathrooms: compare popularity
- Victorian Plumbing vs Plumbworld: compare popularity
- Victorian Plumbing vs Better Bathrooms: compare popularity
- Victorian Plumbing vs Wickes: compare popularity
- Victorian Plumbing vs B&Q: compare popularity
- Compare Victorian Plumbing with any brand
Every comparison with Victorian Plumbing
6 comparisons
How has branded search demand for Victorian Plumbing changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Victorian Plumbing in the United Kingdom held steady at 246K.
- Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among bathroom retailers in the United Kingdom increased from 60.5% to 63.1%.
- Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among bathroom retailers in the United Kingdom peaked at 68.6% in June 2026 and was lowest at 60.5% in October 2025.
How did search popularity change for United Kingdom bathroom retailers in September 2026?
4 changes
In September 2026, Wickes lost share of searches among bathroom retailers in the United Kingdom, from 3.8% to 3.1%.
Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom has gained ground for 3 months in a row, from 9.2% to 12.7% in September 2026.
Estimated monthly branded searches for Better Bathrooms in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for Plumbworld in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are Victorian Plumbing’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Victorian Plumbing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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