Brandwave

How popular isB&Q?

In September 2026, people searched for B&Q by name about 1 million times in the United Kingdom, a 17.6% decrease from the previous year. These searches made up 2.5% of all United Kingdom bathroom retailer searches, placing B&Q sixth out of seven retailers. When we asked both ChatGPT and Google AI Overviews about bathroom retailers, B&Q appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

B&Q is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. Victorian PlumbingShare of searches 63.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Easy BathroomsShare of searches 12.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. PlumbworldShare of searches 12.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. Better BathroomsShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. B&QShare of searches 2.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top bathroom retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, B&Q appeared in all four answers. B&Q is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorian Plumbing1st
  2. B&Q2nd
  3. Easy Bathrooms3rd
  4. Wickes4th
  5. Plumbworld5th
  6. Better Bathrooms–
  7. Tap Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Victorian Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • B&Q4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Plumbworld3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Bathrooms2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Better Bathrooms0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tap Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bathroom retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which bathroom retailers compete with B&Q?

B&Q against bathroom retailers in the United Kingdom, by month

Share of searches by month for Victorian Plumbing, Easy Bathrooms, Plumbworld, Better Bathrooms, Wickes, B&Q, Tap Warehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthVictorian PlumbingEasy BathroomsPlumbworldBetter BathroomsWickesB&QTap Warehouse
Oct 202560.5%12.2%14.9%4.4%3.6%2.4%2%
Nov 202561.4%12.3%15.1%3.7%3%2.5%2%
Dec 202560.7%12.2%14.9%3.6%3.6%3%2%
Jan 202661.7%15.2%10.1%4.6%3.7%3%1.7%
Feb 202662.4%12.6%12.6%4.6%3.8%2.5%1.7%
Mar 202662.1%12.5%12.5%4.6%3.7%2.5%2%
Apr 202663.3%12.7%12.7%3.8%3.1%2.5%1.7%
May 202666.1%10.9%10.9%4%3.3%2.7%2.2%
Jun 202668.6%9.2%11.3%3.4%3.4%2.3%1.8%
Jul 202662.3%10.3%15.3%3.8%3.8%2.5%2%
Aug 202662.7%12.6%12.6%3.8%3.8%2.5%2.1%
Sep 202663.1%12.7%12.7%3.8%3.1%2.5%2.1%

  1. 1.Victorian Plumbing

    63.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Easy Bathrooms

    12.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Plumbworld

    12.7%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Better Bathrooms

    3.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wickes

    3.1%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.B&Q

    2.5%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Tap Warehouse

    2.1%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between B&Q and its closest rivals

Every comparison with B&Q

22 comparisons

How has branded search demand for B&Q changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for B&Q in the United Kingdom fell from 1.3M to 1M.
  • Across the 12 months ending September 2026, B&Q’s share of searches among bathroom retailers in the United Kingdom held steady, from 2.4% to 2.5%.

How did search popularity change for United Kingdom bathroom retailers in September 2026?

4 changes

  1. In September 2026, Wickes lost share of searches among bathroom retailers in the United Kingdom, from 3.8% to 3.1%.

  2. Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom has gained ground for 3 months in a row, from 9.2% to 12.7% in September 2026.

  3. Estimated monthly branded searches for Better Bathrooms in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Plumbworld in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are B&Q’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using B&Q’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • b and q
  • b&q bathrooms
  • b&q kitchens

Do you work for B&Q? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does B&Q compete?

B&Q is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hardware retailers4th of 512.5%Show ranking
Tile retailers1st of 978%Show ranking
Kitchen retailers7th of 72.9%Show ranking
Bathroom retailers6th of 72.5%Shown above
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