B&Q vs Wickes:Which is more popular?
In September 2026, Wickes had more branded searches than B&Q among bathroom retailers in the United Kingdom. Wickes had about 12,100 branded searches, while B&Q had 9,900. Wickes made up 3.1% of all bathroom retailer searches we track, and B&Q accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, B&Q appeared in all four answers and Wickes in three. B&Q and Wickes were each mentioned first in two of the four answers.
Who do people search for more?
Wickes, about 22% more searches than B&Q
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top bathroom retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, B&Q appeared in all four answers. Wickes was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. B&Q and Wickes were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Victorian Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
B&Q4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Plumbworld3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Easy Bathrooms2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Better Bathrooms0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tap Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bathroom retailers
4 answers
Asked ChatGPT
“Where should I buy a new bathroom suite in the UK?”
Asked ChatGPT
“What are the best bathroom retailers in the UK?”
Asked ChatGPT
“What's the best place to buy a bathroom online in the UK?”
Searched Google, AI Overview
“bathrooms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom suites”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is B&Q or Wickes more popular in search?
This chart shows how often people search Google for B&Q and Wickes by name. Each line represents a brand's share of searches for all seven bathroom retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Wickes, B&Q. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorian Plumbing | Easy Bathrooms | Plumbworld | Better Bathrooms | Wickes | B&Q | Tap Warehouse |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 12.2% | 14.9% | 4.4% | 3.6% | 2.4% | 2% |
| Nov 2025 | 61.4% | 12.3% | 15.1% | 3.7% | 3% | 2.5% | 2% |
| Dec 2025 | 60.7% | 12.2% | 14.9% | 3.6% | 3.6% | 3% | 2% |
| Jan 2026 | 61.7% | 15.2% | 10.1% | 4.6% | 3.7% | 3% | 1.7% |
| Feb 2026 | 62.4% | 12.6% | 12.6% | 4.6% | 3.8% | 2.5% | 1.7% |
| Mar 2026 | 62.1% | 12.5% | 12.5% | 4.6% | 3.7% | 2.5% | 2% |
| Apr 2026 | 63.3% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 1.7% |
| May 2026 | 66.1% | 10.9% | 10.9% | 4% | 3.3% | 2.7% | 2.2% |
| Jun 2026 | 68.6% | 9.2% | 11.3% | 3.4% | 3.4% | 2.3% | 1.8% |
| Jul 2026 | 62.3% | 10.3% | 15.3% | 3.8% | 3.8% | 2.5% | 2% |
| Aug 2026 | 62.7% | 12.6% | 12.6% | 3.8% | 3.8% | 2.5% | 2.1% |
| Sep 2026 | 63.1% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 2.1% |
How has the B&Q and Wickes comparison changed over the last 12 months?
3 findings
- Wickes was ahead of B&Q in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, B&Q’s share of searches among bathroom retailers in the United Kingdom moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Wickes’ share of searches among bathroom retailers in the United Kingdom moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United Kingdom bathroom retailers in September 2026?
1 change
In September 2026, Wickes lost share of searches among bathroom retailers in the United Kingdom, from 3.8% to 3.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using B&Q’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bathroom retailers
- Victorian Plumbing vs Easy Bathrooms: compare popularity
- Victorian Plumbing vs Plumbworld: compare popularity
- Victorian Plumbing vs Better Bathrooms: compare popularity
- Victorian Plumbing vs Wickes: compare popularity
- Easy Bathrooms vs Plumbworld: compare popularity
- Easy Bathrooms vs Better Bathrooms: compare popularity
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