Brandwave

How popular isWickes?

In September 2026, people searched for Wickes by name about 1.3 million times in the United Kingdom, about the same as the previous year. These searches made up 3.1% of all United Kingdom bathroom retailer searches, placing Wickes fifth out of seven retailers. When we asked both ChatGPT and Google AI Overviews about bathroom retailers, Wickes appeared in three of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Wickes is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Victorian PlumbingShare of searches 63.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Easy BathroomsShare of searches 12.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. PlumbworldShare of searches 12.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. Better BathroomsShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. WickesShare of searches 3.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top bathroom retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wickes was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Wickes is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorian Plumbing1st
  2. B&Q2nd
  3. Easy Bathrooms3rd
  4. Wickes4th
  5. Plumbworld5th
  6. Better Bathrooms–
  7. Tap Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Victorian Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • B&Q4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Plumbworld3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Bathrooms2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Better Bathrooms0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tap Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bathroom retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which bathroom retailers compete with Wickes?

Wickes against bathroom retailers in the United Kingdom, by month

Share of searches by month for Victorian Plumbing, Easy Bathrooms, Plumbworld, Better Bathrooms, Wickes, B&Q, Tap Warehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthVictorian PlumbingEasy BathroomsPlumbworldBetter BathroomsWickesB&QTap Warehouse
Oct 202560.5%12.2%14.9%4.4%3.6%2.4%2%
Nov 202561.4%12.3%15.1%3.7%3%2.5%2%
Dec 202560.7%12.2%14.9%3.6%3.6%3%2%
Jan 202661.7%15.2%10.1%4.6%3.7%3%1.7%
Feb 202662.4%12.6%12.6%4.6%3.8%2.5%1.7%
Mar 202662.1%12.5%12.5%4.6%3.7%2.5%2%
Apr 202663.3%12.7%12.7%3.8%3.1%2.5%1.7%
May 202666.1%10.9%10.9%4%3.3%2.7%2.2%
Jun 202668.6%9.2%11.3%3.4%3.4%2.3%1.8%
Jul 202662.3%10.3%15.3%3.8%3.8%2.5%2%
Aug 202662.7%12.6%12.6%3.8%3.8%2.5%2.1%
Sep 202663.1%12.7%12.7%3.8%3.1%2.5%2.1%

  1. 1.Victorian Plumbing

    63.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Easy Bathrooms

    12.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Plumbworld

    12.7%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Better Bathrooms

    3.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wickes

    3.1%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.B&Q

    2.5%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Tap Warehouse

    2.1%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wickes and its closest rivals

Every comparison with Wickes

20 comparisons

How has branded search demand for Wickes changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wickes in the United Kingdom held steady at 1.3M.
  • Across the 12 months ending September 2026, Wickes’ share of searches among bathroom retailers in the United Kingdom decreased from 3.6% to 3.1%.

How did search popularity change for United Kingdom bathroom retailers in September 2026?

4 changes

  1. In September 2026, Wickes lost share of searches among bathroom retailers in the United Kingdom, from 3.8% to 3.1%.

  2. Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom has gained ground for 3 months in a row, from 9.2% to 12.7% in September 2026.

  3. Estimated monthly branded searches for Better Bathrooms in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Plumbworld in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Wickes’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Wickes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wickes
  • wickes bathrooms
  • wickes kitchens

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How the Brand Demand Index is measured

Where does Wickes compete?

Wickes is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hardware retailers3rd of 515.3%Show ranking
Building supplies retailers2nd of 819.8%Show ranking
Kitchen retailers6th of 74.3%Show ranking
Bathroom retailers5th of 73.1%Shown above
Creator with pink hair and a pink jacket

Is Wickes your brand?

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