Plumbworld vs Wickes:Which is more popular?
In September 2026, Plumbworld had more branded searches than Wickes among bathroom retailers in the United Kingdom. Plumbworld had about 49,500 branded searches, while Wickes had 12,100. Plumbworld made up 12.7% of all bathroom retailer searches we track, and Wickes accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, Plumbworld and Wickes each appeared in three of the four answers. Wickes was mentioned before Plumbworld in two out of three answers that named either.
Who do people search for more?
Plumbworld, about 4 searches for every 1 for Wickes
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Wickes, named ahead of Plumbworld in 2 of 3 answers
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Top bathroom retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Plumbworld and Wickes were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Wickes was listed before Plumbworld in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Victorian Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
B&Q4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Plumbworld3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Easy Bathrooms2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Better Bathrooms0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tap Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bathroom retailers
4 answers
Asked ChatGPT
“Where should I buy a new bathroom suite in the UK?”
Asked ChatGPT
“What are the best bathroom retailers in the UK?”
Asked ChatGPT
“What's the best place to buy a bathroom online in the UK?”
Searched Google, AI Overview
“bathrooms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom suites”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Plumbworld or Wickes more popular in search?
This chart shows how often people search Google for Plumbworld and Wickes by name. Each line represents a brand's share of searches for all seven bathroom retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Plumbworld, Wickes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorian Plumbing | Easy Bathrooms | Plumbworld | Better Bathrooms | Wickes | B&Q | Tap Warehouse |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 12.2% | 14.9% | 4.4% | 3.6% | 2.4% | 2% |
| Nov 2025 | 61.4% | 12.3% | 15.1% | 3.7% | 3% | 2.5% | 2% |
| Dec 2025 | 60.7% | 12.2% | 14.9% | 3.6% | 3.6% | 3% | 2% |
| Jan 2026 | 61.7% | 15.2% | 10.1% | 4.6% | 3.7% | 3% | 1.7% |
| Feb 2026 | 62.4% | 12.6% | 12.6% | 4.6% | 3.8% | 2.5% | 1.7% |
| Mar 2026 | 62.1% | 12.5% | 12.5% | 4.6% | 3.7% | 2.5% | 2% |
| Apr 2026 | 63.3% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 1.7% |
| May 2026 | 66.1% | 10.9% | 10.9% | 4% | 3.3% | 2.7% | 2.2% |
| Jun 2026 | 68.6% | 9.2% | 11.3% | 3.4% | 3.4% | 2.3% | 1.8% |
| Jul 2026 | 62.3% | 10.3% | 15.3% | 3.8% | 3.8% | 2.5% | 2% |
| Aug 2026 | 62.7% | 12.6% | 12.6% | 3.8% | 3.8% | 2.5% | 2.1% |
| Sep 2026 | 63.1% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 2.1% |
How has the Plumbworld and Wickes comparison changed over the last 12 months?
3 findings
- Plumbworld was ahead of Wickes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plumbworld’s share of searches among bathroom retailers in the United Kingdom moved from 14.9% to 12.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Wickes’ share of searches among bathroom retailers in the United Kingdom moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United Kingdom bathroom retailers in September 2026?
2 changes
In September 2026, Wickes lost share of searches among bathroom retailers in the United Kingdom, from 3.8% to 3.1%.
Estimated monthly branded searches for Plumbworld in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Plumbworld’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Plumbworld
1 branded search term
- plumbworld
Wickes
1 branded search term
- wickes bathrooms
Other head-to-heads among bathroom retailers
- Victorian Plumbing vs Easy Bathrooms: compare popularity
- Victorian Plumbing vs Plumbworld: compare popularity
- Victorian Plumbing vs Better Bathrooms: compare popularity
- Victorian Plumbing vs Wickes: compare popularity
- Easy Bathrooms vs Plumbworld: compare popularity
- Easy Bathrooms vs Better Bathrooms: compare popularity
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