Victorian Plumbing vs Wickes:Which is more popular?
In September 2026, Victorian Plumbing had more branded searches than Wickes among bathroom retailers in the United Kingdom. Victorian Plumbing had about 246,000 branded searches, while Wickes had 12,100. Victorian Plumbing made up 63.1% of all bathroom retailer searches we track, and Wickes accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, Victorian Plumbing appeared in all four answers and Wickes in three. Victorian Plumbing was mentioned before Wickes in every answer.
Who do people search for more?
Victorian Plumbing, about 20 searches for every 1 for Wickes
Who does AI mention more?
Victorian Plumbing, mentioned in every answer we collected
Who does AI recommend more?
Victorian Plumbing, named ahead of Wickes in every answer
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Top bathroom retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Victorian Plumbing appeared in all four answers. Wickes was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Victorian Plumbing was listed before Wickes in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victorian Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
B&Q4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Plumbworld3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Easy Bathrooms2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Better Bathrooms0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tap Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bathroom retailers
4 answers
Asked ChatGPT
“Where should I buy a new bathroom suite in the UK?”
Asked ChatGPT
“What are the best bathroom retailers in the UK?”
Asked ChatGPT
“What's the best place to buy a bathroom online in the UK?”
Searched Google, AI Overview
“bathrooms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom suites”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Victorian Plumbing or Wickes more popular in search?
This chart shows how often people search Google for Victorian Plumbing and Wickes by name. Each line represents a brand's share of searches for all seven bathroom retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Victorian Plumbing, Wickes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorian Plumbing | Easy Bathrooms | Plumbworld | Better Bathrooms | Wickes | B&Q | Tap Warehouse |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 12.2% | 14.9% | 4.4% | 3.6% | 2.4% | 2% |
| Nov 2025 | 61.4% | 12.3% | 15.1% | 3.7% | 3% | 2.5% | 2% |
| Dec 2025 | 60.7% | 12.2% | 14.9% | 3.6% | 3.6% | 3% | 2% |
| Jan 2026 | 61.7% | 15.2% | 10.1% | 4.6% | 3.7% | 3% | 1.7% |
| Feb 2026 | 62.4% | 12.6% | 12.6% | 4.6% | 3.8% | 2.5% | 1.7% |
| Mar 2026 | 62.1% | 12.5% | 12.5% | 4.6% | 3.7% | 2.5% | 2% |
| Apr 2026 | 63.3% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 1.7% |
| May 2026 | 66.1% | 10.9% | 10.9% | 4% | 3.3% | 2.7% | 2.2% |
| Jun 2026 | 68.6% | 9.2% | 11.3% | 3.4% | 3.4% | 2.3% | 1.8% |
| Jul 2026 | 62.3% | 10.3% | 15.3% | 3.8% | 3.8% | 2.5% | 2% |
| Aug 2026 | 62.7% | 12.6% | 12.6% | 3.8% | 3.8% | 2.5% | 2.1% |
| Sep 2026 | 63.1% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 2.1% |
How has the Victorian Plumbing and Wickes comparison changed over the last 12 months?
3 findings
- Victorian Plumbing was ahead of Wickes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among bathroom retailers in the United Kingdom moved from 60.5% to 63.1%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Wickes’ share of searches among bathroom retailers in the United Kingdom moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United Kingdom bathroom retailers in September 2026?
1 change
In September 2026, Wickes lost share of searches among bathroom retailers in the United Kingdom, from 3.8% to 3.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Victorian Plumbing’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Victorian Plumbing
1 branded search term
- victorian plumbing
Wickes
1 branded search term
- wickes bathrooms
Other head-to-heads among bathroom retailers
- Victorian Plumbing vs Easy Bathrooms: compare popularity
- Victorian Plumbing vs Plumbworld: compare popularity
- Victorian Plumbing vs Better Bathrooms: compare popularity
- Easy Bathrooms vs Plumbworld: compare popularity
- Easy Bathrooms vs Better Bathrooms: compare popularity
- Easy Bathrooms vs Wickes: compare popularity
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