Bathroom retailers in the United Kingdom:Which are most popular?
In September 2026, Victorian Plumbing was the most searched bathroom retailer in the United Kingdom, accounting for 63.1% of all searches among the seven retailers we track. When we checked with ChatGPT and Google AI Overviews, Victorian Plumbing and B&Q showed up in every answer. Victorian Plumbing was recommended most often, coming first in two out of four responses.
Victorian PlumbingShare of searches 63.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Easy BathroomsShare of searches 12.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
PlumbworldShare of searches 12.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
Better BathroomsShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
WickesShare of searches 3.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top bathroom retailers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Victorian Plumbing and B&Q appeared every time. Victorian Plumbing was recommended most often, coming first in two out of four answers. B&Q was second, and Easy Bathrooms was third. Better Bathrooms, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victorian Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
B&Q4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Plumbworld3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Easy Bathrooms2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Better Bathrooms0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tap Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bathroom retailers
4 answers
Asked ChatGPT
“Where should I buy a new bathroom suite in the UK?”
Asked ChatGPT
“What are the best bathroom retailers in the UK?”
Asked ChatGPT
“What's the best place to buy a bathroom online in the UK?”
Searched Google, AI Overview
“bathrooms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom suites”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which bathroom retailers do people search for most?
This chart shows how often people search Google for each bathroom retailer by name. Each line represents a brand's share of searches for all seven bathroom retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Victorian Plumbing, Easy Bathrooms, Plumbworld, Better Bathrooms, Wickes, B&Q, Tap Warehouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorian Plumbing | Easy Bathrooms | Plumbworld | Better Bathrooms | Wickes | B&Q | Tap Warehouse |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 12.2% | 14.9% | 4.4% | 3.6% | 2.4% | 2% |
| Nov 2025 | 61.4% | 12.3% | 15.1% | 3.7% | 3% | 2.5% | 2% |
| Dec 2025 | 60.7% | 12.2% | 14.9% | 3.6% | 3.6% | 3% | 2% |
| Jan 2026 | 61.7% | 15.2% | 10.1% | 4.6% | 3.7% | 3% | 1.7% |
| Feb 2026 | 62.4% | 12.6% | 12.6% | 4.6% | 3.8% | 2.5% | 1.7% |
| Mar 2026 | 62.1% | 12.5% | 12.5% | 4.6% | 3.7% | 2.5% | 2% |
| Apr 2026 | 63.3% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 1.7% |
| May 2026 | 66.1% | 10.9% | 10.9% | 4% | 3.3% | 2.7% | 2.2% |
| Jun 2026 | 68.6% | 9.2% | 11.3% | 3.4% | 3.4% | 2.3% | 1.8% |
| Jul 2026 | 62.3% | 10.3% | 15.3% | 3.8% | 3.8% | 2.5% | 2% |
| Aug 2026 | 62.7% | 12.6% | 12.6% | 3.8% | 3.8% | 2.5% | 2.1% |
| Sep 2026 | 63.1% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 246K | 0% | +0.4 points | |
| 2, held 2nd | 12.7% | 49.5K | 0% | +0.1 points | |
| 3, held 3rd | 12.7% | 49.5K | 0% | +0.1 points | |
| 4, held 4th | 3.8% | 14.8K | 0% | 0 points | |
| 5, held 5th | 3.1% | 12.1K | -18.2% | -0.7 points | |
| 6, held 6th | 2.5% | 9.9K | 0% | 0 points | |
| 7, held 7th | 2.1% | 8.1K | 0% | 0 points |
63.1%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.7%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.7%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.8%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Wickes3.1%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
6.
B&Q2.5%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among bathroom retailers in the United Kingdom?
7 brands
In September 2026, Victorian Plumbing was the most searched among bathroom retailers in the United Kingdom, with an estimated 246K branded searches, 63.1% of all searches for the seven we track. Easy Bathrooms is in 2nd place, 50.4 percentage points behind at 12.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Victorian Plumbing | 60.5% → 63.1% | 68.6%Jun 2026 | 60.5%Oct 2025 | 1st |
| Easy Bathrooms | 12.2% → 12.7% | 15.2%Jan 2026 | 9.2%Jun 2026 | 3rd → 2nd |
| Plumbworld | 14.9% → 12.7% | 15.3%Jul 2026 | 10.1%Jan 2026 | 2nd → 3rd |
| Better Bathrooms | 4.4% → 3.8% | 4.6%Feb 2026 | 3.4%Jun 2026 | 4th |
| Wickes | 3.6% → 3.1% | 3.8%Aug 2026 | 3%Nov 2025 | 5th |
| B&Q | 2.4% → 2.5% | 3%Jan 2026 | 2.3%Jun 2026 | 6th |
| Tap Warehouse | 2% → 2.1% | 2.2%May 2026 | 1.7%Jan 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among bathroom retailers in the United Kingdom increased from 60.5% to 63.1%.
- Across the 12 months ending September 2026, Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom increased from 12.2% to 12.7%.
- Across the 12 months ending September 2026, Plumbworld’s share of searches among bathroom retailers in the United Kingdom decreased from 14.9% to 12.7%.
- Across the 12 months ending September 2026, Better Bathrooms’ share of searches among bathroom retailers in the United Kingdom decreased from 4.4% to 3.8%.
- Across the 12 months ending September 2026, Wickes’ share of searches among bathroom retailers in the United Kingdom decreased from 3.6% to 3.1%.
- Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among bathroom retailers in the United Kingdom peaked at 68.6% in June 2026 and was lowest at 60.5% in October 2025.
- Across the 12 months ending September 2026, Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom peaked at 15.2% in January 2026 and was lowest at 9.2% in June 2026.
- Across the 12 months ending September 2026, Plumbworld’s share of searches among bathroom retailers in the United Kingdom peaked at 15.3% in July 2026 and was lowest at 10.1% in January 2026.
- Across the 12 months ending September 2026, Better Bathrooms’ share of searches among bathroom retailers in the United Kingdom peaked at 4.6% in February 2026 and was lowest at 3.4% in June 2026.
- Across the 12 months ending September 2026, Easy Bathrooms rose from 3rd to 2nd among bathroom retailers in the United Kingdom.
- Across the 12 months ending September 2026, Plumbworld fell from 2nd to 3rd among bathroom retailers in the United Kingdom.
- Across the 12 months ending September 2026, B&Q and Tap Warehouse held steady: their share of searches among bathroom retailers in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom bathroom retailers in September 2026?
4 changes
In September 2026, Wickes lost share of searches among bathroom retailers in the United Kingdom, from 3.8% to 3.1%.
Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom has gained ground for 3 months in a row, from 9.2% to 12.7% in September 2026.
Estimated monthly branded searches for Better Bathrooms in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for Plumbworld in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Compare popularity between leading brands
- Victorian Plumbing vs Easy Bathrooms: compare popularity
- Victorian Plumbing vs Plumbworld: compare popularity
- Victorian Plumbing vs Better Bathrooms: compare popularity
- Victorian Plumbing vs Wickes: compare popularity
- Easy Bathrooms vs Plumbworld: compare popularity
- Easy Bathrooms vs Better Bathrooms: compare popularity
- Easy Bathrooms vs Wickes: compare popularity
- Plumbworld vs Better Bathrooms: compare popularity
- Plumbworld vs Wickes: compare popularity
- Better Bathrooms vs Wickes: compare popularity
- Compare any of these brands
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