Better Bathrooms vs Wickes:Which is more popular?
In September 2026, Better Bathrooms had more branded searches than Wickes among bathroom retailers in the United Kingdom. Better Bathrooms had about 14,800 branded searches, while Wickes had 12,100. Better Bathrooms made up 3.8% of all bathroom retailer searches we track, and Wickes accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, Wickes appeared in three of the four answers and Better Bathrooms in none.
Who do people search for more?
Better Bathrooms, about 22% more searches than Wickes
Who does AI mention more?
Wickes, mentioned in 3 of 4 answers, Better Bathrooms in 0
Who does AI recommend more?
Wickes, the only one of the two named
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Top bathroom retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wickes was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Better Bathrooms did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Victorian Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
B&Q4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Plumbworld3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Easy Bathrooms2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Better Bathrooms0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tap Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bathroom retailers
4 answers
Asked ChatGPT
“Where should I buy a new bathroom suite in the UK?”
Asked ChatGPT
“What are the best bathroom retailers in the UK?”
Asked ChatGPT
“What's the best place to buy a bathroom online in the UK?”
Searched Google, AI Overview
“bathrooms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom suites”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Better Bathrooms or Wickes more popular in search?
This chart shows how often people search Google for Better Bathrooms and Wickes by name. Each line represents a brand's share of searches for all seven bathroom retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Better Bathrooms, Wickes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorian Plumbing | Easy Bathrooms | Plumbworld | Better Bathrooms | Wickes | B&Q | Tap Warehouse |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 12.2% | 14.9% | 4.4% | 3.6% | 2.4% | 2% |
| Nov 2025 | 61.4% | 12.3% | 15.1% | 3.7% | 3% | 2.5% | 2% |
| Dec 2025 | 60.7% | 12.2% | 14.9% | 3.6% | 3.6% | 3% | 2% |
| Jan 2026 | 61.7% | 15.2% | 10.1% | 4.6% | 3.7% | 3% | 1.7% |
| Feb 2026 | 62.4% | 12.6% | 12.6% | 4.6% | 3.8% | 2.5% | 1.7% |
| Mar 2026 | 62.1% | 12.5% | 12.5% | 4.6% | 3.7% | 2.5% | 2% |
| Apr 2026 | 63.3% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 1.7% |
| May 2026 | 66.1% | 10.9% | 10.9% | 4% | 3.3% | 2.7% | 2.2% |
| Jun 2026 | 68.6% | 9.2% | 11.3% | 3.4% | 3.4% | 2.3% | 1.8% |
| Jul 2026 | 62.3% | 10.3% | 15.3% | 3.8% | 3.8% | 2.5% | 2% |
| Aug 2026 | 62.7% | 12.6% | 12.6% | 3.8% | 3.8% | 2.5% | 2.1% |
| Sep 2026 | 63.1% | 12.7% | 12.7% | 3.8% | 3.1% | 2.5% | 2.1% |
How has the Better Bathrooms and Wickes comparison changed over the last 12 months?
3 findings
- Better Bathrooms was ahead of Wickes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Better Bathrooms’ share of searches among bathroom retailers in the United Kingdom moved from 4.4% to 3.8%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Wickes’ share of searches among bathroom retailers in the United Kingdom moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United Kingdom bathroom retailers in September 2026?
2 changes
In September 2026, Wickes lost share of searches among bathroom retailers in the United Kingdom, from 3.8% to 3.1%.
Estimated monthly branded searches for Better Bathrooms in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Better Bathrooms’ and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Bathrooms
1 branded search term
- better bathrooms
Wickes
1 branded search term
- wickes bathrooms
Other head-to-heads among bathroom retailers
- Victorian Plumbing vs Easy Bathrooms: compare popularity
- Victorian Plumbing vs Plumbworld: compare popularity
- Victorian Plumbing vs Better Bathrooms: compare popularity
- Victorian Plumbing vs Wickes: compare popularity
- Easy Bathrooms vs Plumbworld: compare popularity
- Easy Bathrooms vs Better Bathrooms: compare popularity
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