Robert Dyas vs Wickes:Which is searched more in United Kingdom?
In September 2026, Wickes had more branded searches than Robert Dyas among hardware retailers in United Kingdom. Wickes was estimated to have 1.2M branded searches compared to Robert Dyas’ 165K, and held a 15.3% Share of Search versus Robert Dyas’ 2.1%.
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Which is more popular in search, Robert Dyas or Wickes?
Compare the hardware retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wickes, Robert Dyas. The figures are in the table below the chart.
View monthly share of search table
| Month | Screwfix | Toolstation | Wickes | B&Q | Robert Dyas |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 19.3% | 12.9% | 12.9% | 2.1% |
| Nov 2025 | 52.5% | 19.2% | 12.8% | 12.8% | 2.6% |
| Dec 2025 | 52.2% | 19.1% | 12.8% | 12.8% | 3.1% |
| Jan 2026 | 49.7% | 18.2% | 14.8% | 14.8% | 2.4% |
| Feb 2026 | 49.9% | 18.3% | 14.9% | 14.9% | 2% |
| Mar 2026 | 44.8% | 20.1% | 16.4% | 16.4% | 2.2% |
| Apr 2026 | 43.3% | 19.4% | 15.9% | 19.4% | 2.1% |
| May 2026 | 43.1% | 19.3% | 15.8% | 19.3% | 2.6% |
| Jun 2026 | 46% | 20.6% | 13.7% | 16.9% | 2.8% |
| Jul 2026 | 49.4% | 18.1% | 14.7% | 14.7% | 3% |
| Aug 2026 | 47.8% | 17.5% | 17.5% | 14.3% | 2.9% |
| Sep 2026 | 51.3% | 18.8% | 15.3% | 12.5% | 2.1% |
How has the Robert Dyas and Wickes comparison changed over the last 12 months?
3 findings
- Wickes was ahead of Robert Dyas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Robert Dyas’ estimated Share of Search among hardware retailers in United Kingdom held steady at 2.1%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among hardware retailers in United Kingdom moved from 12.9% to 15.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for United Kingdom hardware retailers in September 2026?
2 changes
In September 2026, Wickes lost estimated Share of Search among hardware retailers in United Kingdom, from 17.5% to 15.3%.
In September 2026, Robert Dyas lost estimated Share of Search among hardware retailers in United Kingdom, from 2.9% to 2.1%.
Other head-to-heads among hardware retailers
How each brand is measured
Brandwave collects information about searches that people make online using Robert Dyas’ and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Robert Dyas
1 branded search term
- robert dyas
Wickes
1 branded search term
- wickes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.