Brandwave

How popular isWickes?

In September 2026, people searched for Wickes by name about 1.3 million times in the United Kingdom, about the same as the previous year. These searches made up 19.8% of all United Kingdom building supplies retailer searches, placing Wickes second out of eight retailers. When we asked both ChatGPT and Google AI Overviews about building supplies retailers, Wickes appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Wickes is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. ScrewfixShare of searches 66.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  2. WickesShare of searches 19.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Travis PerkinsShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. JewsonShare of searches 2.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  5. Howarth TimberShare of searches 0.36%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top building supplies retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wickes appeared in all three answers. Wickes is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Travis Perkins1st
  2. Wickes2nd
  3. Selco3rd
  4. Screwfix4th
  5. Jewson5th
  6. MKM6th
  7. Howarth Timber–
  8. Buildbase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Screwfix3 of 3Named in 3 of 3 ChatGPT answers
  • Wickes3 of 3Named in 3 of 3 ChatGPT answers
  • Travis Perkins3 of 3Named in 3 of 3 ChatGPT answers
  • Selco3 of 3Named in 3 of 3 ChatGPT answers
  • MKM2 of 3Named in 2 of 3 ChatGPT answers
  • Jewson1 of 3Named in 1 of 3 ChatGPT answers
  • Howarth Timber0 of 3Named in 0 of 3 ChatGPT answers
  • Buildbase0 of 3Named in 0 of 3 ChatGPT answers

See every answer about building supplies retailers

3 answers

  • Asked ChatGPT

    “Which building supplies retailer should I shop at in the UK?”

    1. 1Screwfix
    2. 2Wickes
    3. 3Selco
    4. 4Travis Perkins

  • Asked ChatGPT

    “What are the best building supplies retailers in the UK?”

    1. 1Travis Perkins
    2. 2Jewson
    3. 3Selco
    4. 4MKM
    5. 5Wickes
    6. 6Screwfix

  • Asked ChatGPT

    “What's the best building supplies retailer in the UK for a renovation?”

    1. 1Travis Perkins
    2. 2Wickes
    3. 3Selco
    4. 4Screwfix
    5. 5MKM

  • Searched Google, AI Overview

    “building supplies uk”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “timber merchants uk”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which building supplies retailers compete with Wickes?

Wickes against building supplies retailers in the United Kingdom, by month

Share of searches by month for Screwfix, Wickes, Travis Perkins, Jewson. The figures are in the table below the chart.

View monthly share of searches table
MonthScrewfixWickesTravis PerkinsJewsonHowarth TimberBuildbaseSelcoMKM
Oct 202570.5%17.2%9.5%2.3%0.26%0.14%0.03%0.02%
Nov 202572.1%17.6%7.9%1.9%0.21%0.14%0.03%0.02%
Dec 202572.1%17.6%7.9%1.9%0.21%0.12%0.03%0.02%
Jan 202667.9%20.3%9.1%2.2%0.25%0.13%0.03%0.02%
Feb 202667.9%20.3%9.1%2.2%0.3%0.13%0.03%0.02%
Mar 202661.8%22.7%12.4%2.5%0.34%0.18%0.04%0.02%
Apr 202663.2%23.2%10.4%2.5%0.42%0.19%0.04%0.03%
May 202663.2%23.2%10.4%2.6%0.42%0.15%0.06%0.03%
Jun 202666.5%19.8%10.9%2.2%0.36%0.13%0.05%0.03%
Jul 202666.5%19.8%10.9%2.2%0.36%0.16%0.05%0.03%
Aug 202663.6%23.3%10.5%2.1%0.35%0.15%0.05%0.02%
Sep 202666.5%19.8%10.9%2.2%0.36%0.13%0.05%0.03%

  1. 1.Screwfix

    66.5%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Wickes

    19.8%

    Held 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -3.5 points.

  3. 3.Travis Perkins

    10.9%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Jewson

    2.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Howarth Timber

    0.36%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Buildbase

    0.13%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.Selco

    0.05%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.MKM

    0.03%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wickes and its closest rivals

Every comparison with Wickes

20 comparisons

How has branded search demand for Wickes changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wickes in the United Kingdom held steady at 1.3M.
  • Across the 12 months ending September 2026, Wickes’ share of searches among building supplies retailers in the United Kingdom increased from 17.2% to 19.8%.
  • Across the 12 months ending September 2026, Wickes’ share of searches among building supplies retailers in the United Kingdom peaked at 23.3% in August 2026 and was lowest at 17.2% in October 2025.

How did search popularity change for United Kingdom building supplies retailers in September 2026?

6 changes

  1. In September 2026, Screwfix gained share of searches among building supplies retailers in the United Kingdom, from 63.6% to 66.5%.

  2. In September 2026, Wickes lost share of searches among building supplies retailers in the United Kingdom, from 23.3% to 19.8%.

  3. Estimated monthly branded searches for Howarth Timber in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  4. Estimated monthly branded searches for Selco in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Buildbase in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Jewson in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Wickes’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Wickes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wickes
  • wickes bathrooms
  • wickes kitchens

Do you work for Wickes? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wickes compete?

Wickes is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hardware retailers3rd of 515.3%Show ranking
Building supplies retailers2nd of 819.8%Shown above
Kitchen retailers6th of 74.3%Show ranking
Bathroom retailers5th of 73.1%Show ranking
Creator with pink hair and a pink jacket

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