Brandwave

How popular isScrewfix?

In September 2026, people searched for Screwfix by name about 4.1 million times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 66.5% of all United Kingdom building supplies retailer searches, placing Screwfix first out of eight retailers. When we asked both ChatGPT and Google AI Overviews about building supplies retailers, Screwfix appeared in all answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Screwfix is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. ScrewfixShare of searches 66.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  2. WickesShare of searches 19.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Travis PerkinsShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. JewsonShare of searches 2.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  5. Howarth TimberShare of searches 0.36%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top building supplies retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Screwfix appeared in all three answers. Screwfix is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Travis Perkins1st
  2. Wickes2nd
  3. Selco3rd
  4. Screwfix4th
  5. Jewson5th
  6. MKM6th
  7. Howarth Timber–
  8. Buildbase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Screwfix3 of 3Named in 3 of 3 ChatGPT answers
  • Wickes3 of 3Named in 3 of 3 ChatGPT answers
  • Travis Perkins3 of 3Named in 3 of 3 ChatGPT answers
  • Selco3 of 3Named in 3 of 3 ChatGPT answers
  • MKM2 of 3Named in 2 of 3 ChatGPT answers
  • Jewson1 of 3Named in 1 of 3 ChatGPT answers
  • Howarth Timber0 of 3Named in 0 of 3 ChatGPT answers
  • Buildbase0 of 3Named in 0 of 3 ChatGPT answers

See every answer about building supplies retailers

3 answers

  • Asked ChatGPT

    “Which building supplies retailer should I shop at in the UK?”

    1. 1Screwfix
    2. 2Wickes
    3. 3Selco
    4. 4Travis Perkins

  • Asked ChatGPT

    “What are the best building supplies retailers in the UK?”

    1. 1Travis Perkins
    2. 2Jewson
    3. 3Selco
    4. 4MKM
    5. 5Wickes
    6. 6Screwfix

  • Asked ChatGPT

    “What's the best building supplies retailer in the UK for a renovation?”

    1. 1Travis Perkins
    2. 2Wickes
    3. 3Selco
    4. 4Screwfix
    5. 5MKM

  • Searched Google, AI Overview

    “building supplies uk”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “timber merchants uk”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which building supplies retailers compete with Screwfix?

Screwfix against building supplies retailers in the United Kingdom, by month

Share of searches by month for Screwfix, Wickes, Travis Perkins, Jewson. The figures are in the table below the chart.

View monthly share of searches table
MonthScrewfixWickesTravis PerkinsJewsonHowarth TimberBuildbaseSelcoMKM
Oct 202570.5%17.2%9.5%2.3%0.26%0.14%0.03%0.02%
Nov 202572.1%17.6%7.9%1.9%0.21%0.14%0.03%0.02%
Dec 202572.1%17.6%7.9%1.9%0.21%0.12%0.03%0.02%
Jan 202667.9%20.3%9.1%2.2%0.25%0.13%0.03%0.02%
Feb 202667.9%20.3%9.1%2.2%0.3%0.13%0.03%0.02%
Mar 202661.8%22.7%12.4%2.5%0.34%0.18%0.04%0.02%
Apr 202663.2%23.2%10.4%2.5%0.42%0.19%0.04%0.03%
May 202663.2%23.2%10.4%2.6%0.42%0.15%0.06%0.03%
Jun 202666.5%19.8%10.9%2.2%0.36%0.13%0.05%0.03%
Jul 202666.5%19.8%10.9%2.2%0.36%0.16%0.05%0.03%
Aug 202663.6%23.3%10.5%2.1%0.35%0.15%0.05%0.02%
Sep 202666.5%19.8%10.9%2.2%0.36%0.13%0.05%0.03%

  1. 1.Screwfix

    66.5%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Wickes

    19.8%

    Held 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -3.5 points.

  3. 3.Travis Perkins

    10.9%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Jewson

    2.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Howarth Timber

    0.36%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Buildbase

    0.13%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.Selco

    0.05%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.MKM

    0.03%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Screwfix and its closest rivals

Every comparison with Screwfix

10 comparisons

How has branded search demand for Screwfix changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Screwfix in the United Kingdom fell from 5M to 4.1M.
  • Across the 12 months ending September 2026, Screwfix’s share of searches among building supplies retailers in the United Kingdom decreased from 70.5% to 66.5%.
  • Across the 12 months ending September 2026, Screwfix’s share of searches among building supplies retailers in the United Kingdom peaked at 72.1% in November 2025 and was lowest at 61.8% in March 2026.

How did search popularity change for United Kingdom building supplies retailers in September 2026?

6 changes

  1. In September 2026, Screwfix gained share of searches among building supplies retailers in the United Kingdom, from 63.6% to 66.5%.

  2. In September 2026, Wickes lost share of searches among building supplies retailers in the United Kingdom, from 23.3% to 19.8%.

  3. Estimated monthly branded searches for Howarth Timber in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  4. Estimated monthly branded searches for Selco in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Buildbase in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Jewson in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Screwfix’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Screwfix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • screwfix

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How the Brand Demand Index is measured

Where does Screwfix compete?

Screwfix is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hardware retailers1st of 551.3%Show ranking
Building supplies retailers1st of 866.5%Shown above
Creator with pink hair and a pink jacket

Is Screwfix your brand?

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