Brandwave

MKM vs Screwfix:Which is more popular?

In September 2026, Screwfix had more branded searches than MKM among building supplies retailers in the United Kingdom. Screwfix had about 4.1 million branded searches, while MKM had 1,600. Screwfix made up 66.5% of all building supplies retailer searches we track, and MKM accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about building supplies retailers, Screwfix appeared in all three answers and MKM in two. Screwfix was mentioned before MKM in two out of three answers.

Among building supplies retailers in the United Kingdom in September 2026

Who do people search for more?

Screwfix, about 2556 searches for every 1 for MKM

Screwfix 4.1M searchesMKM 1.6K searches

Who does AI mention more?

Screwfix, mentioned in every answer we collected

Screwfix in 3 of 3MKM in 2 of 3

Who does AI recommend more?

Screwfix, named ahead of MKM in 2 of 3 answers

Screwfix first in 2MKM first in 1

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Top building supplies retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Screwfix appeared in all three answers. MKM was mentioned in two out of three: in two of the three ChatGPT answers. Screwfix was listed before MKM in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Travis Perkins1st
  2. Wickes2nd
  3. Selco3rd
  4. Screwfix4th
  5. Jewson5th
  6. MKM6th
  7. Howarth Timber–
  8. Buildbase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Screwfix3 of 3Named in 3 of 3 ChatGPT answers
  • Wickes3 of 3Named in 3 of 3 ChatGPT answers
  • Travis Perkins3 of 3Named in 3 of 3 ChatGPT answers
  • Selco3 of 3Named in 3 of 3 ChatGPT answers
  • MKM2 of 3Named in 2 of 3 ChatGPT answers
  • Jewson1 of 3Named in 1 of 3 ChatGPT answers
  • Howarth Timber0 of 3Named in 0 of 3 ChatGPT answers
  • Buildbase0 of 3Named in 0 of 3 ChatGPT answers

See every answer about building supplies retailers

3 answers

  • Asked ChatGPT

    “Which building supplies retailer should I shop at in the UK?”

    1. 1Screwfix
    2. 2Wickes
    3. 3Selco
    4. 4Travis Perkins

  • Asked ChatGPT

    “What are the best building supplies retailers in the UK?”

    1. 1Travis Perkins
    2. 2Jewson
    3. 3Selco
    4. 4MKM
    5. 5Wickes
    6. 6Screwfix

  • Asked ChatGPT

    “What's the best building supplies retailer in the UK for a renovation?”

    1. 1Travis Perkins
    2. 2Wickes
    3. 3Selco
    4. 4Screwfix
    5. 5MKM

  • Searched Google, AI Overview

    “building supplies uk”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “timber merchants uk”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is MKM or Screwfix more popular in search?

This chart shows how often people search Google for MKM and Screwfix by name. Each line represents a brand's share of searches for all eight building supplies retailers we track, month by month, from searches in United Kingdom.

MKM and Screwfix among building supplies retailers in the United Kingdom, by month

Share of searches by month for Screwfix, MKM. The figures are in the table below the chart.

View monthly share of searches table
MonthScrewfixWickesTravis PerkinsJewsonHowarth TimberBuildbaseSelcoMKM
Oct 202570.5%17.2%9.5%2.3%0.26%0.14%0.03%0.02%
Nov 202572.1%17.6%7.9%1.9%0.21%0.14%0.03%0.02%
Dec 202572.1%17.6%7.9%1.9%0.21%0.12%0.03%0.02%
Jan 202667.9%20.3%9.1%2.2%0.25%0.13%0.03%0.02%
Feb 202667.9%20.3%9.1%2.2%0.3%0.13%0.03%0.02%
Mar 202661.8%22.7%12.4%2.5%0.34%0.18%0.04%0.02%
Apr 202663.2%23.2%10.4%2.5%0.42%0.19%0.04%0.03%
May 202663.2%23.2%10.4%2.6%0.42%0.15%0.06%0.03%
Jun 202666.5%19.8%10.9%2.2%0.36%0.13%0.05%0.03%
Jul 202666.5%19.8%10.9%2.2%0.36%0.16%0.05%0.03%
Aug 202663.6%23.3%10.5%2.1%0.35%0.15%0.05%0.02%
Sep 202666.5%19.8%10.9%2.2%0.36%0.13%0.05%0.03%

How has the MKM and Screwfix comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom building supplies retailers in September 2026?

1 change

  1. In September 2026, Screwfix gained share of searches among building supplies retailers in the United Kingdom, from 63.6% to 66.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MKM’s and Screwfix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MKM

1 branded search term

  • mkm builders

Screwfix

1 branded search term

  • screwfix

How the Brand Demand Index is measured

Other head-to-heads among building supplies retailers

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