Screwfix vs Wickes:Which is more popular?
In September 2026, Screwfix had more branded searches than Wickes among building supplies retailers in the United Kingdom. Screwfix had about 4.1 million branded searches, while Wickes had 1.2 million. Screwfix made up 66.5% of all building supplies retailer searches we track, and Wickes accounted for 19.8%. When we asked ChatGPT and Google AI Overviews about building supplies retailers, both Screwfix and Wickes appeared in all three answers. Wickes was mentioned before Screwfix in two out of three answers.
Who do people search for more?
Screwfix, about 3 searches for every 1 for Wickes
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Wickes, named ahead of Screwfix in 2 of 3 answers
Follow Screwfix vs Wickes and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top building supplies retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Screwfix and Wickes showed up in all three answers. Wickes was listed before Screwfix in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Travis Perkins1st- Wickes2nd
Selco3rd- Screwfix4th
Jewson5th
MKM6th
Howarth Timber–- Buildbase–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Screwfix3 of 3Named in 3 of 3 ChatGPT answers
- Wickes3 of 3Named in 3 of 3 ChatGPT answers
- Travis Perkins3 of 3Named in 3 of 3 ChatGPT answers
- Selco3 of 3Named in 3 of 3 ChatGPT answers
- MKM2 of 3Named in 2 of 3 ChatGPT answers
- Jewson1 of 3Named in 1 of 3 ChatGPT answers
- Howarth Timber0 of 3Named in 0 of 3 ChatGPT answers
- Buildbase0 of 3Named in 0 of 3 ChatGPT answers
See every answer about building supplies retailers
3 answers
Asked ChatGPT
“Which building supplies retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best building supplies retailers in the UK?”
Asked ChatGPT
“What's the best building supplies retailer in the UK for a renovation?”
Searched Google, AI Overview
“building supplies uk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“timber merchants uk”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Screwfix or Wickes more popular in search?
This chart shows how often people search Google for Screwfix and Wickes by name. Each line represents a brand's share of searches for all eight building supplies retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Screwfix, Wickes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Screwfix | Wickes | Travis Perkins | Jewson | Howarth Timber | Buildbase | Selco | MKM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 17.2% | 9.5% | 2.3% | 0.26% | 0.14% | 0.03% | 0.02% |
| Nov 2025 | 72.1% | 17.6% | 7.9% | 1.9% | 0.21% | 0.14% | 0.03% | 0.02% |
| Dec 2025 | 72.1% | 17.6% | 7.9% | 1.9% | 0.21% | 0.12% | 0.03% | 0.02% |
| Jan 2026 | 67.9% | 20.3% | 9.1% | 2.2% | 0.25% | 0.13% | 0.03% | 0.02% |
| Feb 2026 | 67.9% | 20.3% | 9.1% | 2.2% | 0.3% | 0.13% | 0.03% | 0.02% |
| Mar 2026 | 61.8% | 22.7% | 12.4% | 2.5% | 0.34% | 0.18% | 0.04% | 0.02% |
| Apr 2026 | 63.2% | 23.2% | 10.4% | 2.5% | 0.42% | 0.19% | 0.04% | 0.03% |
| May 2026 | 63.2% | 23.2% | 10.4% | 2.6% | 0.42% | 0.15% | 0.06% | 0.03% |
| Jun 2026 | 66.5% | 19.8% | 10.9% | 2.2% | 0.36% | 0.13% | 0.05% | 0.03% |
| Jul 2026 | 66.5% | 19.8% | 10.9% | 2.2% | 0.36% | 0.16% | 0.05% | 0.03% |
| Aug 2026 | 63.6% | 23.3% | 10.5% | 2.1% | 0.35% | 0.15% | 0.05% | 0.02% |
| Sep 2026 | 66.5% | 19.8% | 10.9% | 2.2% | 0.36% | 0.13% | 0.05% | 0.03% |
How has the Screwfix and Wickes comparison changed over the last 12 months?
3 findings
- Screwfix was ahead of Wickes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Screwfix’s share of searches among building supplies retailers in the United Kingdom moved from 70.5% to 66.5%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 12 months ending September 2026, Wickes’ share of searches among building supplies retailers in the United Kingdom moved from 17.2% to 19.8%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for United Kingdom building supplies retailers in September 2026?
2 changes
In September 2026, Screwfix gained share of searches among building supplies retailers in the United Kingdom, from 63.6% to 66.5%.
In September 2026, Wickes lost share of searches among building supplies retailers in the United Kingdom, from 23.3% to 19.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Screwfix’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among building supplies retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.