Brandwave

Travis Perkins vs Wickes:Which is more popular?

In September 2026, Wickes had more branded searches than Travis Perkins among building supplies retailers in the United Kingdom. Wickes had about 1.2 million branded searches, while Travis Perkins had 673,000. Wickes made up 19.8% of all building supplies retailer searches we track, and Travis Perkins accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about building supplies retailers, both Travis Perkins and Wickes appeared in all three answers. Travis Perkins was mentioned before Wickes in two out of three answers.

Among building supplies retailers in the United Kingdom in September 2026

Who do people search for more?

Wickes, about 81% more searches than Travis Perkins

Wickes 1.2M searchesTravis Perkins 673K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Travis Perkins in 3 of 3Wickes in 3 of 3

Who does AI recommend more?

Travis Perkins, named ahead of Wickes in 2 of 3 answers

Travis Perkins first in 2Wickes first in 1

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Top building supplies retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Travis Perkins and Wickes showed up in all three answers. Travis Perkins was listed before Wickes in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Travis Perkins1st
  2. Wickes2nd
  3. Selco3rd
  4. Screwfix4th
  5. Jewson5th
  6. MKM6th
  7. Howarth Timber–
  8. Buildbase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Screwfix3 of 3Named in 3 of 3 ChatGPT answers
  • Wickes3 of 3Named in 3 of 3 ChatGPT answers
  • Travis Perkins3 of 3Named in 3 of 3 ChatGPT answers
  • Selco3 of 3Named in 3 of 3 ChatGPT answers
  • MKM2 of 3Named in 2 of 3 ChatGPT answers
  • Jewson1 of 3Named in 1 of 3 ChatGPT answers
  • Howarth Timber0 of 3Named in 0 of 3 ChatGPT answers
  • Buildbase0 of 3Named in 0 of 3 ChatGPT answers

See every answer about building supplies retailers

3 answers

  • Asked ChatGPT

    “Which building supplies retailer should I shop at in the UK?”

    1. 1Screwfix
    2. 2Wickes
    3. 3Selco
    4. 4Travis Perkins

  • Asked ChatGPT

    “What are the best building supplies retailers in the UK?”

    1. 1Travis Perkins
    2. 2Jewson
    3. 3Selco
    4. 4MKM
    5. 5Wickes
    6. 6Screwfix

  • Asked ChatGPT

    “What's the best building supplies retailer in the UK for a renovation?”

    1. 1Travis Perkins
    2. 2Wickes
    3. 3Selco
    4. 4Screwfix
    5. 5MKM

  • Searched Google, AI Overview

    “building supplies uk”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “timber merchants uk”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Travis Perkins or Wickes more popular in search?

This chart shows how often people search Google for Travis Perkins and Wickes by name. Each line represents a brand's share of searches for all eight building supplies retailers we track, month by month, from searches in United Kingdom.

Travis Perkins and Wickes among building supplies retailers in the United Kingdom, by month

Share of searches by month for Wickes, Travis Perkins. The figures are in the table below the chart.

View monthly share of searches table
MonthScrewfixWickesTravis PerkinsJewsonHowarth TimberBuildbaseSelcoMKM
Oct 202570.5%17.2%9.5%2.3%0.26%0.14%0.03%0.02%
Nov 202572.1%17.6%7.9%1.9%0.21%0.14%0.03%0.02%
Dec 202572.1%17.6%7.9%1.9%0.21%0.12%0.03%0.02%
Jan 202667.9%20.3%9.1%2.2%0.25%0.13%0.03%0.02%
Feb 202667.9%20.3%9.1%2.2%0.3%0.13%0.03%0.02%
Mar 202661.8%22.7%12.4%2.5%0.34%0.18%0.04%0.02%
Apr 202663.2%23.2%10.4%2.5%0.42%0.19%0.04%0.03%
May 202663.2%23.2%10.4%2.6%0.42%0.15%0.06%0.03%
Jun 202666.5%19.8%10.9%2.2%0.36%0.13%0.05%0.03%
Jul 202666.5%19.8%10.9%2.2%0.36%0.16%0.05%0.03%
Aug 202663.6%23.3%10.5%2.1%0.35%0.15%0.05%0.02%
Sep 202666.5%19.8%10.9%2.2%0.36%0.13%0.05%0.03%

How has the Travis Perkins and Wickes comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom building supplies retailers in September 2026?

1 change

  1. In September 2026, Wickes lost share of searches among building supplies retailers in the United Kingdom, from 23.3% to 19.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Travis Perkins’ and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Travis Perkins

1 branded search term

  • travis perkins

Wickes

1 branded search term

  • wickes

How the Brand Demand Index is measured

Other head-to-heads among building supplies retailers

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