Brandwave

Howarth Timber vs Screwfix:Which is more popular?

In September 2026, Screwfix had more branded searches than Howarth Timber among building supplies retailers in the United Kingdom. Screwfix had about 4.1 million branded searches, while Howarth Timber had 22,200. Screwfix made up 66.5% of all building supplies retailer searches we track, and Howarth Timber accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about building supplies retailers, Screwfix appeared in all three answers and Howarth Timber in none.

Among building supplies retailers in the United Kingdom in September 2026

Who do people search for more?

Screwfix, about 184 searches for every 1 for Howarth Timber

Screwfix 4.1M searchesHowarth Timber 22.2K searches

Who does AI mention more?

Screwfix, mentioned in every answer we collected

Screwfix in 3 of 3Howarth Timber in 0 of 3

Who does AI recommend more?

Screwfix, the only one of the two named

Screwfix first in 3Howarth Timber never named

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Top building supplies retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Screwfix appeared in all three answers. Howarth Timber did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Travis Perkins1st
  2. Wickes2nd
  3. Selco3rd
  4. Screwfix4th
  5. Jewson5th
  6. MKM6th
  7. Howarth Timber–
  8. Buildbase–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Screwfix3 of 3Named in 3 of 3 ChatGPT answers
  • Wickes3 of 3Named in 3 of 3 ChatGPT answers
  • Travis Perkins3 of 3Named in 3 of 3 ChatGPT answers
  • Selco3 of 3Named in 3 of 3 ChatGPT answers
  • MKM2 of 3Named in 2 of 3 ChatGPT answers
  • Jewson1 of 3Named in 1 of 3 ChatGPT answers
  • Howarth Timber0 of 3Named in 0 of 3 ChatGPT answers
  • Buildbase0 of 3Named in 0 of 3 ChatGPT answers

See every answer about building supplies retailers

3 answers

  • Asked ChatGPT

    “Which building supplies retailer should I shop at in the UK?”

    1. 1Screwfix
    2. 2Wickes
    3. 3Selco
    4. 4Travis Perkins

  • Asked ChatGPT

    “What are the best building supplies retailers in the UK?”

    1. 1Travis Perkins
    2. 2Jewson
    3. 3Selco
    4. 4MKM
    5. 5Wickes
    6. 6Screwfix

  • Asked ChatGPT

    “What's the best building supplies retailer in the UK for a renovation?”

    1. 1Travis Perkins
    2. 2Wickes
    3. 3Selco
    4. 4Screwfix
    5. 5MKM

  • Searched Google, AI Overview

    “building supplies uk”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “timber merchants uk”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Howarth Timber or Screwfix more popular in search?

This chart shows how often people search Google for Howarth Timber and Screwfix by name. Each line represents a brand's share of searches for all eight building supplies retailers we track, month by month, from searches in United Kingdom.

Howarth Timber and Screwfix among building supplies retailers in the United Kingdom, by month

Share of searches by month for Screwfix, Howarth Timber. The figures are in the table below the chart.

View monthly share of searches table
MonthScrewfixWickesTravis PerkinsJewsonHowarth TimberBuildbaseSelcoMKM
Oct 202570.5%17.2%9.5%2.3%0.26%0.14%0.03%0.02%
Nov 202572.1%17.6%7.9%1.9%0.21%0.14%0.03%0.02%
Dec 202572.1%17.6%7.9%1.9%0.21%0.12%0.03%0.02%
Jan 202667.9%20.3%9.1%2.2%0.25%0.13%0.03%0.02%
Feb 202667.9%20.3%9.1%2.2%0.3%0.13%0.03%0.02%
Mar 202661.8%22.7%12.4%2.5%0.34%0.18%0.04%0.02%
Apr 202663.2%23.2%10.4%2.5%0.42%0.19%0.04%0.03%
May 202663.2%23.2%10.4%2.6%0.42%0.15%0.06%0.03%
Jun 202666.5%19.8%10.9%2.2%0.36%0.13%0.05%0.03%
Jul 202666.5%19.8%10.9%2.2%0.36%0.16%0.05%0.03%
Aug 202663.6%23.3%10.5%2.1%0.35%0.15%0.05%0.02%
Sep 202666.5%19.8%10.9%2.2%0.36%0.13%0.05%0.03%

How has the Howarth Timber and Screwfix comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom building supplies retailers in September 2026?

2 changes

  1. In September 2026, Screwfix gained share of searches among building supplies retailers in the United Kingdom, from 63.6% to 66.5%.

  2. Estimated monthly branded searches for Howarth Timber in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Howarth Timber’s and Screwfix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Howarth Timber

1 branded search term

  • howarth timber

Screwfix

1 branded search term

  • screwfix

How the Brand Demand Index is measured

Other head-to-heads among building supplies retailers

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