B&Q vs Wickes:Which is searched more in United Kingdom?
In September 2026, Wickes had more branded searches than B&Q among hardware retailers in United Kingdom. Wickes was estimated to have 1.2M branded searches compared to B&Q’s 1M, and held a 15.3% Share of Search versus B&Q’s 12.5%.
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Which is more popular in search, B&Q or Wickes?
Compare the hardware retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wickes, B&Q. The figures are in the table below the chart.
View monthly share of search table
| Month | Screwfix | Toolstation | Wickes | B&Q | Robert Dyas |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 19.3% | 12.9% | 12.9% | 2.1% |
| Nov 2025 | 52.5% | 19.2% | 12.8% | 12.8% | 2.6% |
| Dec 2025 | 52.2% | 19.1% | 12.8% | 12.8% | 3.1% |
| Jan 2026 | 49.7% | 18.2% | 14.8% | 14.8% | 2.4% |
| Feb 2026 | 49.9% | 18.3% | 14.9% | 14.9% | 2% |
| Mar 2026 | 44.8% | 20.1% | 16.4% | 16.4% | 2.2% |
| Apr 2026 | 43.3% | 19.4% | 15.9% | 19.4% | 2.1% |
| May 2026 | 43.1% | 19.3% | 15.8% | 19.3% | 2.6% |
| Jun 2026 | 46% | 20.6% | 13.7% | 16.9% | 2.8% |
| Jul 2026 | 49.4% | 18.1% | 14.7% | 14.7% | 3% |
| Aug 2026 | 47.8% | 17.5% | 17.5% | 14.3% | 2.9% |
| Sep 2026 | 51.3% | 18.8% | 15.3% | 12.5% | 2.1% |
How has the B&Q and Wickes comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Wickes took it in August 2026.
- Across the 12 months ending September 2026, B&Q’s estimated Share of Search among hardware retailers in United Kingdom moved from 12.9% to 12.5%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among hardware retailers in United Kingdom moved from 12.9% to 15.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for United Kingdom hardware retailers in September 2026?
2 changes
In September 2026, Wickes lost estimated Share of Search among hardware retailers in United Kingdom, from 17.5% to 15.3%.
In September 2026, B&Q lost estimated Share of Search among hardware retailers in United Kingdom, from 14.3% to 12.5%.
Other head-to-heads among hardware retailers
How each brand is measured
Brandwave collects information about searches that people make online using B&Q’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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