How popular isWickes in search?
In September 2026, people searched for Wickes by name about 1.3 million times in the United Kingdom, about the same as the previous year. These searches made up 4.3% of all United Kingdom kitchen retailer searches, placing Wickes sixth out of seven retailers.
Howdens39.3%
Wren Kitchens21.5%
DIY Kitchens17.6%
Magnet7.9%
IKEA6.5%
Wickes4.3%
B&Q2.9%
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Which kitchen retailers compete with Wickes?
Share of searches by month for Howdens, Wren Kitchens, DIY Kitchens, Magnet, IKEA, Wickes, B&Q. The figures are in the table below the chart.
View monthly share of searches table
| Month | Howdens | Wren Kitchens | DIY Kitchens | Magnet | IKEA | Wickes | B&Q |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 24.1% | 16.2% | 8.9% | 7.3% | 4.9% | 2.7% |
| Nov 2025 | 40.6% | 22.3% | 14.8% | 8.2% | 6.7% | 4.5% | 3% |
| Dec 2025 | 37.6% | 25.2% | 13.8% | 9.3% | 6.2% | 5.1% | 2.8% |
| Jan 2026 | 30.8% | 25.1% | 16.9% | 11.2% | 7.6% | 5.1% | 3.4% |
| Feb 2026 | 36.1% | 24.1% | 16.2% | 8.9% | 7.3% | 4.9% | 2.7% |
| Mar 2026 | 36.9% | 24.6% | 16.5% | 9.1% | 6.1% | 4.1% | 2.7% |
| Apr 2026 | 31% | 31% | 17% | 7.6% | 6.2% | 4.2% | 2.8% |
| May 2026 | 34.1% | 27.8% | 15.2% | 8.4% | 6.9% | 4.6% | 3.1% |
| Jun 2026 | 35.2% | 23.6% | 19.3% | 8.7% | 5.8% | 4.7% | 2.6% |
| Jul 2026 | 36.5% | 24.5% | 16.3% | 9% | 6% | 4.9% | 2.7% |
| Aug 2026 | 32.9% | 26.9% | 18.1% | 8.1% | 6.6% | 4.4% | 3% |
| Sep 2026 | 39.3% | 21.5% | 17.6% | 7.9% | 6.5% | 4.3% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 301K | +22.4% | +6.4 points | |
| 2, held 2nd | 21.5% | 165K | -17.9% | -5.4 points | |
| 3, held 3rd | 17.6% | 135K | 0% | -0.4 points | |
| 4, held 4th | 7.9% | 60.5K | 0% | -0.2 points | |
| 5, held 5th | 6.5% | 49.5K | 0% | -0.2 points | |
| 6, held 6th | 4.3% | 33.1K | 0% | -0.1 points | |
| 7, held 7th | 2.9% | 22.2K | 0% | -0.1 points |
1.
Howdens39.3%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +6.4 points.
21.5%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -5.4 points.
17.6%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Magnet7.9%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
IKEA6.5%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Wickes4.3%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
B&Q2.9%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Wickes and its closest rivals
Every comparison with Wickes
20 comparisons
- Screwfix vs Wickes
- Toolstation vs Wickes
- B&Q vs Wickes
- Travis Perkins vs Wickes
- Robert Dyas vs Wickes
- Jewson vs Wickes
- DIY Kitchens vs Wickes
- Howdens vs Wickes
- IKEA vs Wickes
- Magnet vs Wickes
- Wickes vs Wren Kitchens
- Howarth Timber vs Wickes
- Better Bathrooms vs Wickes
- Easy Bathrooms vs Wickes
- Plumbworld vs Wickes
- Victorian Plumbing vs Wickes
- Tap Warehouse vs Wickes
- Buildbase vs Wickes
- Selco vs Wickes
- MKM vs Wickes
How has branded search demand for Wickes changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wickes in the United Kingdom held steady at 1.3M.
- Across the 12 months ending September 2026, Wickes’ share of searches among kitchen retailers in the United Kingdom decreased from 4.9% to 4.3%.
- Across the 12 months ending September 2026, Wickes’ share of searches among kitchen retailers in the United Kingdom peaked at 5.1% in December 2025 and was lowest at 4.1% in March 2026.
How did search popularity change for United Kingdom kitchen retailers in September 2026?
5 changes
In September 2026, Howdens gained share of searches among kitchen retailers in the United Kingdom, from 32.9% to 39.3%.
In September 2026, Wren Kitchens lost share of searches among kitchen retailers in the United Kingdom, from 26.9% to 21.5%.
Estimated monthly branded searches for Wickes in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Magnet in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for IKEA in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are Wickes’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Wickes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wickes
- wickes bathrooms
- wickes kitchens
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Where does Wickes compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hardware retailers | 3rd of 5 | 15.3% | Show ranking |
| Building supplies retailers | 2nd of 8 | 19.8% | Show ranking |
| Kitchen retailers | 6th of 7 | 4.3% | Shown above |
| Bathroom retailers | 5th of 7 | 3.1% | Show ranking |
Is Wickes your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.