Brandwave

How popular isHowdens in search?

In September 2026, people searched for Howdens by name about 301,000 times in the United Kingdom, about the same as the previous year. These searches made up 39.3% of all United Kingdom kitchen retailer searches, placing Howdens first out of seven retailers.

Share of searches, September 2026
  1. Howdens39.3%
  2. Wren Kitchens21.5%
  3. DIY Kitchens17.6%
  4. Magnet7.9%
  5. IKEA6.5%
  6. Wickes4.3%
  7. B&Q2.9%
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Which kitchen retailers compete with Howdens?

Howdens against kitchen retailers in the United Kingdom, by month

Share of searches by month for Howdens, Wren Kitchens, DIY Kitchens, Magnet, IKEA, Wickes, B&Q. The figures are in the table below the chart.

View monthly share of searches table
MonthHowdensWren KitchensDIY KitchensMagnetIKEAWickesB&Q
Oct 202536.1%24.1%16.2%8.9%7.3%4.9%2.7%
Nov 202540.6%22.3%14.8%8.2%6.7%4.5%3%
Dec 202537.6%25.2%13.8%9.3%6.2%5.1%2.8%
Jan 202630.8%25.1%16.9%11.2%7.6%5.1%3.4%
Feb 202636.1%24.1%16.2%8.9%7.3%4.9%2.7%
Mar 202636.9%24.6%16.5%9.1%6.1%4.1%2.7%
Apr 202631%31%17%7.6%6.2%4.2%2.8%
May 202634.1%27.8%15.2%8.4%6.9%4.6%3.1%
Jun 202635.2%23.6%19.3%8.7%5.8%4.7%2.6%
Jul 202636.5%24.5%16.3%9%6%4.9%2.7%
Aug 202632.9%26.9%18.1%8.1%6.6%4.4%3%
Sep 202639.3%21.5%17.6%7.9%6.5%4.3%2.9%

  1. 1.Howdens

    39.3%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +6.4 points.

  2. 2.Wren Kitchens

    21.5%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -5.4 points.

  3. 3.DIY Kitchens

    17.6%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Magnet

    7.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.IKEA

    6.5%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Wickes

    4.3%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.B&Q

    2.9%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Howdens and its closest rivals

Every comparison with Howdens

6 comparisons

How has branded search demand for Howdens changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Howdens in the United Kingdom held steady at 301K.
  • Across the 12 months ending September 2026, Howdens’ share of searches among kitchen retailers in the United Kingdom increased from 36.1% to 39.3%.
  • Across the 12 months ending September 2026, Howdens’ share of searches among kitchen retailers in the United Kingdom peaked at 40.6% in November 2025 and was lowest at 30.8% in January 2026.

How did search popularity change for United Kingdom kitchen retailers in September 2026?

5 changes

  1. In September 2026, Howdens gained share of searches among kitchen retailers in the United Kingdom, from 32.9% to 39.3%.

  2. In September 2026, Wren Kitchens lost share of searches among kitchen retailers in the United Kingdom, from 26.9% to 21.5%.

  3. Estimated monthly branded searches for Wickes in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Magnet in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  5. Estimated monthly branded searches for IKEA in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Howdens’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Howdens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • howdens

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How the Brand Demand Index is measured

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