B&Q vs Porcelanosa:Which is more popular?
In September 2026, B&Q had more branded searches than Porcelanosa among tile retailers in the United Kingdom. B&Q had about 1 million branded searches, while Porcelanosa had 18,100. B&Q made up 78% of all tile retailer searches we track, and Porcelanosa accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about tile retailers, Porcelanosa appeared in all three answers and B&Q in two. B&Q was mentioned before Porcelanosa in two out of three answers.
Who do people search for more?
B&Q, about 55 searches for every 1 for Porcelanosa
Who does AI mention more?
Porcelanosa, mentioned in every answer we collected
Who does AI recommend more?
B&Q, named ahead of Porcelanosa in 2 of 3 answers
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Top tile retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Porcelanosa appeared in all three answers. B&Q was mentioned in two out of three: in two of the three ChatGPT answers. B&Q was listed before Porcelanosa in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Topps Tiles3 of 3Named in 3 of 3 ChatGPT answers- Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers
Quorn Stone3 of 3Named in 3 of 3 ChatGPT answers- B&Q2 of 3Named in 2 of 3 ChatGPT answers
Tile Mountain1 of 3Named in 1 of 3 ChatGPT answers
CTD Tiles1 of 3Named in 1 of 3 ChatGPT answers
Tile Giant1 of 3Named in 1 of 3 ChatGPT answers
Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
Walls and Floors0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tile retailers
3 answers
Asked ChatGPT
“Which tile retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best tile retailers in the UK?”
Asked ChatGPT
“What's the best tile retailer in the UK for a kitchen renovation?”
Searched Google, AI Overview
“tile retailers uk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom tile shops”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is B&Q or Porcelanosa more popular in search?
This chart shows how often people search Google for B&Q and Porcelanosa by name. Each line represents a brand's share of searches for all nine tile retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for B&Q, Porcelanosa. The figures are in the table below the chart.
View monthly share of searches table
| Month | B&Q | Topps Tiles | Tile Mountain | Porcelanosa | Quorn Stone | Fired Earth | Walls and Floors | CTD Tiles | Tile Giant |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.8% | 2.7% | 1.5% | 0.97% | 1.7% | 0.79% | 0.43% | 1.2% |
| Nov 2025 | 79.6% | 10.8% | 2.6% | 1.4% | 0.79% | 2.5% | 0.79% | 0.43% | 0.97% |
| Dec 2025 | 83% | 9.1% | 2.7% | 1.5% | 0.82% | 0.95% | 0.67% | 0.37% | 0.82% |
| Jan 2026 | 79.7% | 10.8% | 3.2% | 1.8% | 1.2% | 1.2% | 0.79% | 0.43% | 0.97% |
| Feb 2026 | 80.3% | 10.9% | 3.3% | 1.5% | 1.2% | 0.95% | 0.8% | 0.36% | 0.8% |
| Mar 2026 | 83.5% | 9.2% | 2.8% | 1.2% | 1% | 0.71% | 0.67% | 0.3% | 0.67% |
| Apr 2026 | 86.2% | 7.8% | 2.3% | 0.85% | 0.85% | 0.6% | 0.47% | 0.25% | 0.7% |
| May 2026 | 86.5% | 7.8% | 2.3% | 1% | 0.86% | 0.52% | 0.47% | 0.21% | 0.31% |
| Jun 2026 | 86% | 7.7% | 2.3% | 1% | 1% | 0.6% | 0.57% | 0.25% | 0.46% |
| Jul 2026 | 83.5% | 9.2% | 2.8% | 1.2% | 1.2% | 0.62% | 0.68% | 0.3% | 0.45% |
| Aug 2026 | 81.2% | 11% | 3.3% | 1.2% | 1.2% | 0.73% | 0.66% | 0.29% | 0.44% |
| Sep 2026 | 78% | 12.9% | 3.9% | 1.4% | 1.4% | 0.86% | 0.77% | 0.42% | 0.42% |
How has the B&Q and Porcelanosa comparison changed over the last 12 months?
3 findings
- B&Q was ahead of Porcelanosa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, B&Q’s share of searches among tile retailers in the United Kingdom moved from 80% to 78%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Porcelanosa’s share of searches among tile retailers in the United Kingdom moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for United Kingdom tile retailers in September 2026?
2 changes
In September 2026, B&Q lost share of searches among tile retailers in the United Kingdom, from 81.2% to 78%.
Estimated monthly branded searches for Porcelanosa in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using B&Q’s and Porcelanosa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
B&Q
1 branded search term
- b and q
Porcelanosa
1 branded search term
- porcelanosa
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