Brandwave

B&Q vs Plumbworld:Which is more popular?

In September 2026, Plumbworld had more branded searches than B&Q among bathroom retailers in the United Kingdom. Plumbworld had about 49,500 branded searches, while B&Q had 9,900. Plumbworld made up 12.7% of all bathroom retailer searches we track, and B&Q accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, B&Q appeared in all four answers and Plumbworld in three. B&Q was mentioned before Plumbworld in three out of four answers.

Among bathroom retailers in the United Kingdom in September 2026

Who do people search for more?

Plumbworld, about 5 searches for every 1 for B&Q

Plumbworld 49.5K searchesB&Q 9.9K searches

Who does AI mention more?

B&Q, mentioned in every answer we collected

B&Q in 4 of 4Plumbworld in 3 of 4

Who does AI recommend more?

B&Q, named ahead of Plumbworld in 3 of 4 answers

B&Q first in 3Plumbworld first in 1

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Top bathroom retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, B&Q appeared in all four answers. Plumbworld was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. B&Q was listed before Plumbworld in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorian Plumbing1st
  2. B&Q2nd
  3. Easy Bathrooms3rd
  4. Wickes4th
  5. Plumbworld5th
  6. Better Bathrooms–
  7. Tap Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Victorian Plumbing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • B&Q4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Plumbworld3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Easy Bathrooms2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Better Bathrooms0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tap Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bathroom retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is B&Q or Plumbworld more popular in search?

This chart shows how often people search Google for B&Q and Plumbworld by name. Each line represents a brand's share of searches for all seven bathroom retailers we track, month by month, from searches in United Kingdom.

B&Q and Plumbworld among bathroom retailers in the United Kingdom, by month

Share of searches by month for Plumbworld, B&Q. The figures are in the table below the chart.

View monthly share of searches table
MonthVictorian PlumbingEasy BathroomsPlumbworldBetter BathroomsWickesB&QTap Warehouse
Oct 202560.5%12.2%14.9%4.4%3.6%2.4%2%
Nov 202561.4%12.3%15.1%3.7%3%2.5%2%
Dec 202560.7%12.2%14.9%3.6%3.6%3%2%
Jan 202661.7%15.2%10.1%4.6%3.7%3%1.7%
Feb 202662.4%12.6%12.6%4.6%3.8%2.5%1.7%
Mar 202662.1%12.5%12.5%4.6%3.7%2.5%2%
Apr 202663.3%12.7%12.7%3.8%3.1%2.5%1.7%
May 202666.1%10.9%10.9%4%3.3%2.7%2.2%
Jun 202668.6%9.2%11.3%3.4%3.4%2.3%1.8%
Jul 202662.3%10.3%15.3%3.8%3.8%2.5%2%
Aug 202662.7%12.6%12.6%3.8%3.8%2.5%2.1%
Sep 202663.1%12.7%12.7%3.8%3.1%2.5%2.1%

How has the B&Q and Plumbworld comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom bathroom retailers in September 2026?

1 change
  1. Estimated monthly branded searches for Plumbworld in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using B&Q’s and Plumbworld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

B&Q

1 branded search term

  • b&q bathrooms

Plumbworld

1 branded search term

  • plumbworld

How the Brand Demand Index is measured

Other head-to-heads among bathroom retailers

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