B&Q vs IKEA:Which is more popular?
In September 2026, IKEA had more branded searches than B&Q among kitchen retailers in the United Kingdom. IKEA had about 49,500 branded searches, while B&Q had 22,200. IKEA made up 6.5% of all kitchen retailer searches we track, and B&Q accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about kitchen retailers, IKEA appeared in all four answers and B&Q in two. IKEA was mentioned before B&Q in three out of four answers.
Who do people search for more?
IKEA, about 2 searches for every 1 for B&Q
Follow B&Q vs IKEA and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top kitchen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, IKEA appeared in all four answers. B&Q was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. IKEA was listed before B&Q in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
DIY Kitchens1st- IKEA2nd
Wren Kitchens3rd
Magnet4th
Howdens5th
Wickes6th
B&Q7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Howdens4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wren Kitchens4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DIY Kitchens4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- IKEA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Magnet3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- B&Q2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about kitchen retailers
4 answers
Asked ChatGPT
“Where should I buy a new kitchen in the UK?”
Asked ChatGPT
“What are the best kitchen retailers in the UK?”
Asked ChatGPT
“What's the best value fitted kitchen company in the UK?”
Searched Google, AI Overview
“kitchens”
Searched Google, AI Overview
“new kitchen”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is B&Q or IKEA more popular in search?
This chart shows how often people search Google for B&Q and IKEA by name. Each line represents a brand's share of searches for all seven kitchen retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for IKEA, B&Q. The figures are in the table below the chart.
View monthly share of searches table
| Month | Howdens | Wren Kitchens | DIY Kitchens | Magnet | IKEA | Wickes | B&Q |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 24.1% | 16.2% | 8.9% | 7.3% | 4.9% | 2.7% |
| Nov 2025 | 40.6% | 22.3% | 14.8% | 8.2% | 6.7% | 4.5% | 3% |
| Dec 2025 | 37.6% | 25.2% | 13.8% | 9.3% | 6.2% | 5.1% | 2.8% |
| Jan 2026 | 30.8% | 25.1% | 16.9% | 11.2% | 7.6% | 5.1% | 3.4% |
| Feb 2026 | 36.1% | 24.1% | 16.2% | 8.9% | 7.3% | 4.9% | 2.7% |
| Mar 2026 | 36.9% | 24.6% | 16.5% | 9.1% | 6.1% | 4.1% | 2.7% |
| Apr 2026 | 31% | 31% | 17% | 7.6% | 6.2% | 4.2% | 2.8% |
| May 2026 | 34.1% | 27.8% | 15.2% | 8.4% | 6.9% | 4.6% | 3.1% |
| Jun 2026 | 35.2% | 23.6% | 19.3% | 8.7% | 5.8% | 4.7% | 2.6% |
| Jul 2026 | 36.5% | 24.5% | 16.3% | 9% | 6% | 4.9% | 2.7% |
| Aug 2026 | 32.9% | 26.9% | 18.1% | 8.1% | 6.6% | 4.4% | 3% |
| Sep 2026 | 39.3% | 21.5% | 17.6% | 7.9% | 6.5% | 4.3% | 2.9% |
How has the B&Q and IKEA comparison changed over the last 12 months?
3 findings
- IKEA was ahead of B&Q in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, B&Q’s share of searches among kitchen retailers in the United Kingdom moved from 2.7% to 2.9%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in the United Kingdom moved from 7.3% to 6.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for United Kingdom kitchen retailers in September 2026?
1 change
Estimated monthly branded searches for IKEA in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using B&Q’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kitchen retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.