DIY Kitchens vs Howdens:Which is more popular?
In September 2026, Howdens had more branded searches than DIY Kitchens among kitchen retailers in the United Kingdom. Howdens had about 301,000 branded searches, while DIY Kitchens had 135,000. Howdens made up 39.3% of all kitchen retailer searches we track, and DIY Kitchens accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about kitchen retailers, both DIY Kitchens and Howdens appeared in all four answers. DIY Kitchens was mentioned before Howdens in every answer.
Who do people search for more?
Howdens, about 2 searches for every 1 for DIY Kitchens
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
DIY Kitchens, named ahead of Howdens in every answer
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Top kitchen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both DIY Kitchens and Howdens showed up in all four answers. DIY Kitchens was listed before Howdens in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- DIY Kitchens1st
IKEA2nd
Wren Kitchens3rd
Magnet4th- Howdens5th
Wickes6th
B&Q7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Howdens4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wren Kitchens4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DIY Kitchens4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- IKEA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Magnet3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wickes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- B&Q2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about kitchen retailers
4 answers
Asked ChatGPT
“Where should I buy a new kitchen in the UK?”
Asked ChatGPT
“What are the best kitchen retailers in the UK?”
Asked ChatGPT
“What's the best value fitted kitchen company in the UK?”
Searched Google, AI Overview
“kitchens”
Searched Google, AI Overview
“new kitchen”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is DIY Kitchens or Howdens more popular in search?
This chart shows how often people search Google for DIY Kitchens and Howdens by name. Each line represents a brand's share of searches for all seven kitchen retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Howdens, DIY Kitchens. The figures are in the table below the chart.
View monthly share of searches table
| Month | Howdens | Wren Kitchens | DIY Kitchens | Magnet | IKEA | Wickes | B&Q |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 24.1% | 16.2% | 8.9% | 7.3% | 4.9% | 2.7% |
| Nov 2025 | 40.6% | 22.3% | 14.8% | 8.2% | 6.7% | 4.5% | 3% |
| Dec 2025 | 37.6% | 25.2% | 13.8% | 9.3% | 6.2% | 5.1% | 2.8% |
| Jan 2026 | 30.8% | 25.1% | 16.9% | 11.2% | 7.6% | 5.1% | 3.4% |
| Feb 2026 | 36.1% | 24.1% | 16.2% | 8.9% | 7.3% | 4.9% | 2.7% |
| Mar 2026 | 36.9% | 24.6% | 16.5% | 9.1% | 6.1% | 4.1% | 2.7% |
| Apr 2026 | 31% | 31% | 17% | 7.6% | 6.2% | 4.2% | 2.8% |
| May 2026 | 34.1% | 27.8% | 15.2% | 8.4% | 6.9% | 4.6% | 3.1% |
| Jun 2026 | 35.2% | 23.6% | 19.3% | 8.7% | 5.8% | 4.7% | 2.6% |
| Jul 2026 | 36.5% | 24.5% | 16.3% | 9% | 6% | 4.9% | 2.7% |
| Aug 2026 | 32.9% | 26.9% | 18.1% | 8.1% | 6.6% | 4.4% | 3% |
| Sep 2026 | 39.3% | 21.5% | 17.6% | 7.9% | 6.5% | 4.3% | 2.9% |
How has the DIY Kitchens and Howdens comparison changed over the last 12 months?
3 findings
- Howdens was ahead of DIY Kitchens in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DIY Kitchens’ share of searches among kitchen retailers in the United Kingdom moved from 16.2% to 17.6%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Howdens’ share of searches among kitchen retailers in the United Kingdom moved from 36.1% to 39.3%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for United Kingdom kitchen retailers in September 2026?
1 change
In September 2026, Howdens gained share of searches among kitchen retailers in the United Kingdom, from 32.9% to 39.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DIY Kitchens’ and Howdens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DIY Kitchens
1 branded search term
- diy kitchens
Howdens
1 branded search term
- howdens
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