Howdens vs IKEA:Which is searched more in the United Kingdom?
In September 2026, Howdens had more branded searches than IKEA among kitchen retailers in the United Kingdom. Howdens had about 301,000 branded searches, while IKEA had 49,500. Howdens made up 39.3% of all kitchen retailer searches we track, and IKEA accounted for 6.5%.
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Is Howdens or IKEA more popular in search?
Compare the stores people in the UK buy fitted kitchens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Howdens, IKEA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Howdens | Wren Kitchens | DIY Kitchens | Magnet | IKEA | Wickes | B&Q |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 24.1% | 16.2% | 8.9% | 7.3% | 4.9% | 2.7% |
| Nov 2025 | 40.6% | 22.3% | 14.8% | 8.2% | 6.7% | 4.5% | 3% |
| Dec 2025 | 37.6% | 25.2% | 13.8% | 9.3% | 6.2% | 5.1% | 2.8% |
| Jan 2026 | 30.8% | 25.1% | 16.9% | 11.2% | 7.6% | 5.1% | 3.4% |
| Feb 2026 | 36.1% | 24.1% | 16.2% | 8.9% | 7.3% | 4.9% | 2.7% |
| Mar 2026 | 36.9% | 24.6% | 16.5% | 9.1% | 6.1% | 4.1% | 2.7% |
| Apr 2026 | 31% | 31% | 17% | 7.6% | 6.2% | 4.2% | 2.8% |
| May 2026 | 34.1% | 27.8% | 15.2% | 8.4% | 6.9% | 4.6% | 3.1% |
| Jun 2026 | 35.2% | 23.6% | 19.3% | 8.7% | 5.8% | 4.7% | 2.6% |
| Jul 2026 | 36.5% | 24.5% | 16.3% | 9% | 6% | 4.9% | 2.7% |
| Aug 2026 | 32.9% | 26.9% | 18.1% | 8.1% | 6.6% | 4.4% | 3% |
| Sep 2026 | 39.3% | 21.5% | 17.6% | 7.9% | 6.5% | 4.3% | 2.9% |
How has the Howdens and IKEA comparison changed over the last 12 months?
3 findings
- Howdens was ahead of IKEA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Howdens’ share of searches among kitchen retailers in the United Kingdom moved from 36.1% to 39.3%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in the United Kingdom moved from 7.3% to 6.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for United Kingdom kitchen retailers in September 2026?
2 changes
In September 2026, Howdens gained share of searches among kitchen retailers in the United Kingdom, from 32.9% to 39.3%.
Estimated monthly branded searches for IKEA in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Howdens’ and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kitchen retailers
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