B&Q vs Topps Tiles:Which is more popular?
In September 2026, B&Q had more branded searches than Topps Tiles among tile retailers in the United Kingdom. B&Q had about 1 million branded searches, while Topps Tiles had 165,000. B&Q made up 78% of all tile retailer searches we track, and Topps Tiles accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about tile retailers, Topps Tiles appeared in all three answers and B&Q in two. Topps Tiles was mentioned before B&Q in every answer.
Who do people search for more?
B&Q, about 6 searches for every 1 for Topps Tiles
Who does AI mention more?
Topps Tiles, mentioned in every answer we collected
Who does AI recommend more?
Topps Tiles, named ahead of B&Q in every answer
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Top tile retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Topps Tiles appeared in all three answers. B&Q was mentioned in two out of three: in two of the three ChatGPT answers. Topps Tiles was listed before B&Q in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Topps Tiles3 of 3Named in 3 of 3 ChatGPT answers
Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers
Quorn Stone3 of 3Named in 3 of 3 ChatGPT answers- B&Q2 of 3Named in 2 of 3 ChatGPT answers
Tile Mountain1 of 3Named in 1 of 3 ChatGPT answers
CTD Tiles1 of 3Named in 1 of 3 ChatGPT answers
Tile Giant1 of 3Named in 1 of 3 ChatGPT answers
Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
Walls and Floors0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tile retailers
3 answers
Asked ChatGPT
“Which tile retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best tile retailers in the UK?”
Asked ChatGPT
“What's the best tile retailer in the UK for a kitchen renovation?”
Searched Google, AI Overview
“tile retailers uk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom tile shops”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is B&Q or Topps Tiles more popular in search?
This chart shows how often people search Google for B&Q and Topps Tiles by name. Each line represents a brand's share of searches for all nine tile retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for B&Q, Topps Tiles. The figures are in the table below the chart.
View monthly share of searches table
| Month | B&Q | Topps Tiles | Tile Mountain | Porcelanosa | Quorn Stone | Fired Earth | Walls and Floors | CTD Tiles | Tile Giant |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.8% | 2.7% | 1.5% | 0.97% | 1.7% | 0.79% | 0.43% | 1.2% |
| Nov 2025 | 79.6% | 10.8% | 2.6% | 1.4% | 0.79% | 2.5% | 0.79% | 0.43% | 0.97% |
| Dec 2025 | 83% | 9.1% | 2.7% | 1.5% | 0.82% | 0.95% | 0.67% | 0.37% | 0.82% |
| Jan 2026 | 79.7% | 10.8% | 3.2% | 1.8% | 1.2% | 1.2% | 0.79% | 0.43% | 0.97% |
| Feb 2026 | 80.3% | 10.9% | 3.3% | 1.5% | 1.2% | 0.95% | 0.8% | 0.36% | 0.8% |
| Mar 2026 | 83.5% | 9.2% | 2.8% | 1.2% | 1% | 0.71% | 0.67% | 0.3% | 0.67% |
| Apr 2026 | 86.2% | 7.8% | 2.3% | 0.85% | 0.85% | 0.6% | 0.47% | 0.25% | 0.7% |
| May 2026 | 86.5% | 7.8% | 2.3% | 1% | 0.86% | 0.52% | 0.47% | 0.21% | 0.31% |
| Jun 2026 | 86% | 7.7% | 2.3% | 1% | 1% | 0.6% | 0.57% | 0.25% | 0.46% |
| Jul 2026 | 83.5% | 9.2% | 2.8% | 1.2% | 1.2% | 0.62% | 0.68% | 0.3% | 0.45% |
| Aug 2026 | 81.2% | 11% | 3.3% | 1.2% | 1.2% | 0.73% | 0.66% | 0.29% | 0.44% |
| Sep 2026 | 78% | 12.9% | 3.9% | 1.4% | 1.4% | 0.86% | 0.77% | 0.42% | 0.42% |
How has the B&Q and Topps Tiles comparison changed over the last 12 months?
3 findings
- B&Q was ahead of Topps Tiles in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, B&Q’s share of searches among tile retailers in the United Kingdom moved from 80% to 78%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Topps Tiles’ share of searches among tile retailers in the United Kingdom moved from 10.8% to 12.9%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for United Kingdom tile retailers in September 2026?
2 changes
In September 2026, Topps Tiles gained share of searches among tile retailers in the United Kingdom, from 11% to 12.9%.
In September 2026, B&Q lost share of searches among tile retailers in the United Kingdom, from 81.2% to 78%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using B&Q’s and Topps Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
B&Q
1 branded search term
- b and q
Topps Tiles
1 branded search term
- topps tiles
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