How popular isWalls and Floors?
In September 2026, people searched for Walls and Floors by name about 9,900 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 5.5% of all United Kingdom flooring retailer searches, placing Walls and Floors fourth out of seven retailers. When we asked both ChatGPT and Google AI Overviews about flooring retailers, Walls and Floors did not appear in any of the answers.
Walls and Floors is the fourth most searched of 7 competitors.
TapiShare of searches 62.5%Mentioned in 2 of 3 AI answers
Flooring SuperstoreShare of searches 18.3%Mentioned in 1 of 3 AI answers
Direct Wood FlooringShare of searches 6.7%Mentioned in 1 of 3 AI answers
Walls and FloorsShare of searches 5.5%Mentioned in 0 of 3 AI answers
B&QShare of searches 3.7%Mentioned in 0 of 3 AI answers
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Top flooring retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Walls and Floors did not appear in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tapi2 of 3Named in 2 of 3 ChatGPT answers
- Flooring Superstore1 of 3Named in 1 of 3 ChatGPT answers
- Direct Wood Flooring1 of 3Named in 1 of 3 ChatGPT answers
Howdens1 of 3Named in 1 of 3 ChatGPT answers- Walls and Floors0 of 3Named in 0 of 3 ChatGPT answers
- B&Q0 of 3Named in 0 of 3 ChatGPT answers
Leader Floors0 of 3Named in 0 of 3 ChatGPT answers
See every answer about flooring retailers
3 answers
Asked ChatGPT
“Where's the best place to buy flooring in the UK?”
Asked ChatGPT
“Which UK shop is best for buying carpet and having it fitted?”
- 1Tapi
- 1
Asked ChatGPT
“Where can I buy good quality engineered wood flooring online in the UK?”
Searched Google, AI Overview
“flooring”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“carpet shops near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which flooring retailers compete with Walls and Floors?
Share of searches by month for Tapi, Flooring Superstore, Direct Wood Flooring, Walls and Floors, B&Q, Howdens. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tapi | Flooring Superstore | Direct Wood Flooring | Walls and Floors | B&Q | Howdens | Leader Floors |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 19.1% | 4.7% | 5.7% | 3.8% | 2.5% | 1.7% |
| Nov 2025 | 62% | 18.2% | 5.4% | 6.7% | 3.6% | 2.4% | 1.6% |
| Dec 2025 | 58.5% | 21% | 6.3% | 6.3% | 4.2% | 2.3% | 1.5% |
| Jan 2026 | 60.6% | 17.8% | 6.5% | 6.5% | 4.4% | 2.9% | 1.3% |
| Feb 2026 | 58.6% | 20.2% | 6% | 7.4% | 4% | 2.7% | 1.2% |
| Mar 2026 | 61.7% | 18.1% | 5.4% | 6.6% | 4.4% | 2.4% | 1.3% |
| Apr 2026 | 63.4% | 18.6% | 5.6% | 5.6% | 3.7% | 2% | 1.1% |
| May 2026 | 58.6% | 21.1% | 6.3% | 6.3% | 4.2% | 2.3% | 1.2% |
| Jun 2026 | 61.6% | 18.1% | 6.6% | 6.6% | 3.6% | 2.4% | 1.1% |
| Jul 2026 | 59.2% | 21.3% | 6.4% | 6.4% | 3.5% | 2.3% | 1% |
| Aug 2026 | 62% | 18.2% | 6.7% | 5.4% | 4.5% | 2.4% | 0.88% |
| Sep 2026 | 62.5% | 18.3% | 6.7% | 5.5% | 3.7% | 2.4% | 0.89% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.5% | 113K | 0% | +0.5 points | |
| 2, held 2nd | 18.3% | 33.1K | 0% | +0.2 points | |
| 3, held 3rd | 6.7% | 12.1K | 0% | +0.1 points | |
| 4, held 4th | 5.5% | 9.9K | 0% | 0 points | |
| 5, held 5th | 3.7% | 6.6K | -18.5% | -0.8 points | |
| 6, held 6th | 2.4% | 4.4K | 0% | 0 points | |
| 7, held 7th | 0.89% | 1.6K | 0% | 0 points |
1.
Tapi62.5%
Held 1st. 113K estimated branded searches, 0% vs prior month. Share +0.5 points.
18.3%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.7%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.5%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.
B&Q3.7%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
6.
Howdens2.4%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.89%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
B&Q and Howdens sell other things too, so only their searches that name this product count here, like “b&q flooring”.
Compare popularity between Walls and Floors and its closest rivals
Every comparison with Walls and Floors
13 comparisons
- Direct Wood Flooring vs Walls and Floors
- Flooring Superstore vs Walls and Floors
- Tapi vs Walls and Floors
- B&Q vs Walls and Floors
- Fired Earth vs Walls and Floors
- Porcelanosa vs Walls and Floors
- Quorn Stone vs Walls and Floors
- Tile Mountain vs Walls and Floors
- Topps Tiles vs Walls and Floors
- CTD Tiles vs Walls and Floors
- Tile Giant vs Walls and Floors
- Howdens vs Walls and Floors
- Leader Floors vs Walls and Floors
How has branded search demand for Walls and Floors changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Walls and Floors in the United Kingdom fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Walls and Floors’ share of searches among flooring retailers in the United Kingdom peaked at 7.4% in February 2026 and was lowest at 5.4% in August 2026.
- Across the 12 months ending September 2026, Walls and Floors fell from 3rd to 4th among flooring retailers in the United Kingdom.
How did search popularity change for United Kingdom flooring retailers in September 2026?
6 changes
In September 2026, Tapi gained share of searches among flooring retailers in the United Kingdom, from 62% to 62.5%.
In September 2026, B&Q lost share of searches among flooring retailers in the United Kingdom, from 4.5% to 3.7%.
Estimated monthly branded searches for Direct Wood Flooring in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for Leader Floors in the United Kingdom fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.
Estimated monthly branded searches for Howdens in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Flooring Superstore in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are Walls and Floors’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Walls and Floors’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- walls and floors
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Where does Walls and Floors compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tile retailers | 7th of 9 | 0.77% | Show ranking |
| Flooring retailers | 4th of 7 | 5.5% | Shown above |
Is Walls and Floors your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.