Flooring retailers in the United Kingdom:Which are searched most?

Name: Flooring retailers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Tapi was the most searched among flooring retailers in the United Kingdom, with an estimated 113K branded searches, 62.5% of all searches for the seven we track.

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Share of searchesLeaderboard

Compare the shops people in the UK buy carpet, laminate and wood flooring from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of searches among flooring retailers in the United Kingdom, by month

Month	Tapi	Flooring Superstore	Direct Wood Flooring	Walls and Floors	B&Q	Howdens	Leader Floors
Oct 2025	62.4%	19.1%	4.7%	5.7%	3.8%	2.5%	1.7%
Nov 2025	62%	18.2%	5.4%	6.7%	3.6%	2.4%	1.6%
Dec 2025	58.5%	21%	6.3%	6.3%	4.2%	2.3%	1.5%
Jan 2026	60.6%	17.8%	6.5%	6.5%	4.4%	2.9%	1.3%
Feb 2026	58.6%	20.2%	6%	7.4%	4%	2.7%	1.2%
Mar 2026	61.7%	18.1%	5.4%	6.6%	4.4%	2.4%	1.3%
Apr 2026	63.4%	18.6%	5.6%	5.6%	3.7%	2%	1.1%
May 2026	58.6%	21.1%	6.3%	6.3%	4.2%	2.3%	1.2%
Jun 2026	61.6%	18.1%	6.6%	6.6%	3.6%	2.4%	1.1%
Jul 2026	59.2%	21.3%	6.4%	6.4%	3.5%	2.3%	1%
Aug 2026	62%	18.2%	6.7%	5.4%	4.5%	2.4%	0.88%
Sep 2026	62.5%	18.3%	6.7%	5.5%	3.7%	2.4%	0.89%

This month’s ranking, September 2026

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Tapi	62.5%	113K	0%	+0.5 points
2, held 2nd	Flooring Superstore	18.3%	33.1K	0%	+0.2 points
3, held 3rd	Direct Wood Flooring	6.7%	12.1K	0%	+0.1 points
4, held 4th	Walls and Floors	5.5%	9.9K	0%	0 points
5, held 5th	B&Q	3.7%	6.6K	-18.5%	-0.8 points
6, held 6th	Howdens	2.4%	4.4K	0%	0 points
7, held 7th	Leader Floors	0.89%	1.6K	0%	0 points

1.Tapi
62.5%
Held 1st. 113K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.Flooring Superstore
18.3%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.Direct Wood Flooring
6.7%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.Walls and Floors
5.5%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.B&Q
3.7%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
6.Howdens
2.4%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.Leader Floors
0.89%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

B&Q and Howdens sell other things too, so only their searches that name this product count here, like “b&q flooring”.

Compare search popularity between leading brands

Which brand is most popular in search among flooring retailers in the United Kingdom?

7 brands

In September 2026, Tapi was the most searched among flooring retailers in the United Kingdom, with an estimated 113K branded searches, 62.5% of all searches for the seven we track. Flooring Superstore is in 2nd place, 44.1 percentage points behind at 18.3%.

United Kingdom flooring retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Tapi	62.4% → 62.5%	63.4%Apr 2026	58.5%Dec 2025	1st
Flooring Superstore	19.1% → 18.3%	21.3%Jul 2026	17.8%Jan 2026	2nd
Direct Wood Flooring	4.7% → 6.7%	6.7%Sep 2026	4.7%Oct 2025	4th → 3rd
Walls and Floors	5.7% → 5.5%	7.4%Feb 2026	5.4%Aug 2026	3rd → 4th
B&Q	3.8% → 3.7%	4.5%Aug 2026	3.5%Jul 2026	5th
Howdens	2.5% → 2.4%	2.9%Jan 2026	2%Apr 2026	6th
Leader Floors	1.7% → 0.89%	1.7%Oct 2025	0.88%Aug 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Flooring Superstore’s share of searches among flooring retailers in the United Kingdom decreased from 19.1% to 18.3%.
Across the 12 months ending September 2026, Direct Wood Flooring’s share of searches among flooring retailers in the United Kingdom increased from 4.7% to 6.7%.
Across the 12 months ending September 2026, Leader Floors’ share of searches among flooring retailers in the United Kingdom decreased from 1.7% to 0.89%.
Across the 12 months ending September 2026, Tapi’s share of searches among flooring retailers in the United Kingdom peaked at 63.4% in April 2026 and was lowest at 58.5% in December 2025.
Across the 12 months ending September 2026, Flooring Superstore’s share of searches among flooring retailers in the United Kingdom peaked at 21.3% in July 2026 and was lowest at 17.8% in January 2026.
Across the 12 months ending September 2026, Walls and Floors’ share of searches among flooring retailers in the United Kingdom peaked at 7.4% in February 2026 and was lowest at 5.4% in August 2026.
Across the 12 months ending September 2026, Direct Wood Flooring rose from 4th to 3rd among flooring retailers in the United Kingdom.
Across the 12 months ending September 2026, Walls and Floors fell from 3rd to 4th among flooring retailers in the United Kingdom.
Across the 12 months ending September 2026, Tapi, B&Q and Howdens held steady: their share of searches among flooring retailers in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom flooring retailers in September 2026?

7 changes

In September 2026, Tapi gained share of searches among flooring retailers in the United Kingdom, from 62% to 62.5%.
In September 2026, B&Q lost share of searches among flooring retailers in the United Kingdom, from 4.5% to 3.7%.
Estimated monthly branded searches for Direct Wood Flooring in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for Leader Floors in the United Kingdom fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.
Estimated monthly branded searches for Howdens in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Flooring Superstore in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Walls and Floors in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted for flooring retailers?

8 search terms

Each brand's share of searches among flooring retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.