Brandwave

B&Q vs Tapi:Which is searched more in the United Kingdom?

In September 2026, Tapi had more branded searches than B&Q among flooring retailers in the United Kingdom. Tapi had about 113,000 branded searches, while B&Q had 6,600. Tapi made up 62.5% of all flooring retailer searches we track, and B&Q accounted for 3.7%.

Share of searches among flooring retailers in the United Kingdom in September 2026Is B&Q or Tapi more popular in search?
B&Q3.7%6.6K searches
vs
Tapi62.5%113K searches

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Is B&Q or Tapi more popular in search?

Compare the shops people in the UK buy carpet, laminate and wood flooring from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

B&Q and Tapi among flooring retailers in the United Kingdom, by month

Share of searches by month for Tapi, B&Q. The figures are in the table below the chart.

View monthly share of searches table
MonthTapiFlooring SuperstoreDirect Wood FlooringWalls and FloorsB&QHowdensLeader Floors
Oct 202562.4%19.1%4.7%5.7%3.8%2.5%1.7%
Nov 202562%18.2%5.4%6.7%3.6%2.4%1.6%
Dec 202558.5%21%6.3%6.3%4.2%2.3%1.5%
Jan 202660.6%17.8%6.5%6.5%4.4%2.9%1.3%
Feb 202658.6%20.2%6%7.4%4%2.7%1.2%
Mar 202661.7%18.1%5.4%6.6%4.4%2.4%1.3%
Apr 202663.4%18.6%5.6%5.6%3.7%2%1.1%
May 202658.6%21.1%6.3%6.3%4.2%2.3%1.2%
Jun 202661.6%18.1%6.6%6.6%3.6%2.4%1.1%
Jul 202659.2%21.3%6.4%6.4%3.5%2.3%1%
Aug 202662%18.2%6.7%5.4%4.5%2.4%0.88%
Sep 202662.5%18.3%6.7%5.5%3.7%2.4%0.89%

B&Q sells other things too, so only its searches that name this product count here, like “b&q flooring”.

How has the B&Q and Tapi comparison changed over the last 12 months?

3 findings
  • Tapi was ahead of B&Q in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, B&Q’s share of searches among flooring retailers in the United Kingdom moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Tapi’s share of searches among flooring retailers in the United Kingdom moved from 62.4% to 62.5%, and its estimated monthly branded searches moved from 132K to 113K.

How did search popularity change for United Kingdom flooring retailers in September 2026?

2 changes
  1. In September 2026, Tapi gained share of searches among flooring retailers in the United Kingdom, from 62% to 62.5%.

  2. In September 2026, B&Q lost share of searches among flooring retailers in the United Kingdom, from 4.5% to 3.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using B&Q’s and Tapi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

B&Q

1 branded search term

  • b&q flooring

Tapi

2 branded search terms

  • tapi
  • tapi carpets

How the Brand Demand Index is measured

Other head-to-heads among flooring retailers

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