B&Q vs Direct Wood Flooring:Which is searched more in the United Kingdom?
In September 2026, Direct Wood Flooring had more branded searches than B&Q among flooring retailers in the United Kingdom. Direct Wood Flooring had about 12,100 branded searches, while B&Q had 6,600. Direct Wood Flooring made up 6.7% of all flooring retailer searches we track, and B&Q accounted for 3.7%.
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Is B&Q or Direct Wood Flooring more popular in search?
Compare the shops people in the UK buy carpet, laminate and wood flooring from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Direct Wood Flooring, B&Q. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tapi | Flooring Superstore | Direct Wood Flooring | Walls and Floors | B&Q | Howdens | Leader Floors |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 19.1% | 4.7% | 5.7% | 3.8% | 2.5% | 1.7% |
| Nov 2025 | 62% | 18.2% | 5.4% | 6.7% | 3.6% | 2.4% | 1.6% |
| Dec 2025 | 58.5% | 21% | 6.3% | 6.3% | 4.2% | 2.3% | 1.5% |
| Jan 2026 | 60.6% | 17.8% | 6.5% | 6.5% | 4.4% | 2.9% | 1.3% |
| Feb 2026 | 58.6% | 20.2% | 6% | 7.4% | 4% | 2.7% | 1.2% |
| Mar 2026 | 61.7% | 18.1% | 5.4% | 6.6% | 4.4% | 2.4% | 1.3% |
| Apr 2026 | 63.4% | 18.6% | 5.6% | 5.6% | 3.7% | 2% | 1.1% |
| May 2026 | 58.6% | 21.1% | 6.3% | 6.3% | 4.2% | 2.3% | 1.2% |
| Jun 2026 | 61.6% | 18.1% | 6.6% | 6.6% | 3.6% | 2.4% | 1.1% |
| Jul 2026 | 59.2% | 21.3% | 6.4% | 6.4% | 3.5% | 2.3% | 1% |
| Aug 2026 | 62% | 18.2% | 6.7% | 5.4% | 4.5% | 2.4% | 0.88% |
| Sep 2026 | 62.5% | 18.3% | 6.7% | 5.5% | 3.7% | 2.4% | 0.89% |
B&Q sells other things too, so only its searches that name this product count here, like “b&q flooring”.
How has the B&Q and Direct Wood Flooring comparison changed over the last 12 months?
3 findings
- Direct Wood Flooring was ahead of B&Q in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, B&Q’s share of searches among flooring retailers in the United Kingdom moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Direct Wood Flooring’s share of searches among flooring retailers in the United Kingdom moved from 4.7% to 6.7%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for United Kingdom flooring retailers in September 2026?
2 changes
In September 2026, B&Q lost share of searches among flooring retailers in the United Kingdom, from 4.5% to 3.7%.
Estimated monthly branded searches for Direct Wood Flooring in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using B&Q’s and Direct Wood Flooring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
B&Q
1 branded search term
- b&q flooring
Direct Wood Flooring
1 branded search term
- direct wood flooring
Other head-to-heads among flooring retailers
Tapi vs Flooring Superstore: compare search popularity- Tapi vs Direct Wood Flooring: compare search popularity
Tapi vs Walls and Floors: compare search popularity- Tapi vs B&Q: compare search popularity
- Flooring Superstore vs Direct Wood Flooring: compare search popularity
- Flooring Superstore vs Walls and Floors: compare search popularity
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