Porcelanosa vs Walls and Floors:Which is more popular?
In September 2026, Porcelanosa had more branded searches than Walls and Floors among tile retailers in the United Kingdom. Porcelanosa had about 18,100 branded searches, while Walls and Floors had 9,900. Porcelanosa made up 1.4% of all tile retailer searches we track, and Walls and Floors accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about tile retailers, Porcelanosa appeared in all three answers and Walls and Floors in none.
Who do people search for more?
Porcelanosa, about 83% more searches than Walls and Floors
Who does AI mention more?
Porcelanosa, mentioned in every answer we collected
Who does AI recommend more?
Porcelanosa, the only one of the two named
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Top tile retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Porcelanosa appeared in all three answers. Walls and Floors did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Topps Tiles3 of 3Named in 3 of 3 ChatGPT answers- Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers
Quorn Stone3 of 3Named in 3 of 3 ChatGPT answers
B&Q2 of 3Named in 2 of 3 ChatGPT answers
Tile Mountain1 of 3Named in 1 of 3 ChatGPT answers
CTD Tiles1 of 3Named in 1 of 3 ChatGPT answers
Tile Giant1 of 3Named in 1 of 3 ChatGPT answers
Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
Walls and Floors0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tile retailers
3 answers
Asked ChatGPT
“Which tile retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best tile retailers in the UK?”
Asked ChatGPT
“What's the best tile retailer in the UK for a kitchen renovation?”
Searched Google, AI Overview
“tile retailers uk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bathroom tile shops”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Porcelanosa or Walls and Floors more popular in search?
This chart shows how often people search Google for Porcelanosa and Walls and Floors by name. Each line represents a brand's share of searches for all nine tile retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Porcelanosa, Walls and Floors. The figures are in the table below the chart.
View monthly share of searches table
| Month | B&Q | Topps Tiles | Tile Mountain | Porcelanosa | Quorn Stone | Fired Earth | Walls and Floors | CTD Tiles | Tile Giant |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.8% | 2.7% | 1.5% | 0.97% | 1.7% | 0.79% | 0.43% | 1.2% |
| Nov 2025 | 79.6% | 10.8% | 2.6% | 1.4% | 0.79% | 2.5% | 0.79% | 0.43% | 0.97% |
| Dec 2025 | 83% | 9.1% | 2.7% | 1.5% | 0.82% | 0.95% | 0.67% | 0.37% | 0.82% |
| Jan 2026 | 79.7% | 10.8% | 3.2% | 1.8% | 1.2% | 1.2% | 0.79% | 0.43% | 0.97% |
| Feb 2026 | 80.3% | 10.9% | 3.3% | 1.5% | 1.2% | 0.95% | 0.8% | 0.36% | 0.8% |
| Mar 2026 | 83.5% | 9.2% | 2.8% | 1.2% | 1% | 0.71% | 0.67% | 0.3% | 0.67% |
| Apr 2026 | 86.2% | 7.8% | 2.3% | 0.85% | 0.85% | 0.6% | 0.47% | 0.25% | 0.7% |
| May 2026 | 86.5% | 7.8% | 2.3% | 1% | 0.86% | 0.52% | 0.47% | 0.21% | 0.31% |
| Jun 2026 | 86% | 7.7% | 2.3% | 1% | 1% | 0.6% | 0.57% | 0.25% | 0.46% |
| Jul 2026 | 83.5% | 9.2% | 2.8% | 1.2% | 1.2% | 0.62% | 0.68% | 0.3% | 0.45% |
| Aug 2026 | 81.2% | 11% | 3.3% | 1.2% | 1.2% | 0.73% | 0.66% | 0.29% | 0.44% |
| Sep 2026 | 78% | 12.9% | 3.9% | 1.4% | 1.4% | 0.86% | 0.77% | 0.42% | 0.42% |
How has the Porcelanosa and Walls and Floors comparison changed over the last 12 months?
3 findings
- Porcelanosa was ahead of Walls and Floors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Porcelanosa’s share of searches among tile retailers in the United Kingdom moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Walls and Floors’ share of searches among tile retailers in the United Kingdom moved from 0.79% to 0.77%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United Kingdom tile retailers in September 2026?
2 changes
Estimated monthly branded searches for Porcelanosa in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Walls and Floors in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Porcelanosa’s and Walls and Floors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Porcelanosa
1 branded search term
- porcelanosa
Walls and Floors
1 branded search term
- walls and floors
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