Brandwave

How popular isThe Insurance Collective in search?

In August 2026, there were an estimated 40 branded searches for The Insurance Collective in New Zealand which is up 300% over the last 11 months. The Insurance Collective holds 1.9% estimated Share of Search among New Zealand gisborne insurance brokers and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Rothbury86.9%
  2. Emerre & Hathaway7.9%
  3. Gisborne Financial Services2.3%
  4. The Insurance Collective1.9%
  5. ABC Insurance0.93%
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Which gisborne insurance brokers compete with The Insurance Collective?

The Insurance Collective against gisborne insurance brokers in New Zealand, by month

Share of Search by month for Rothbury, Emerre & Hathaway, Gisborne Financial Services, The Insurance Collective. The figures are in the table below the chart.

View monthly share of search table
MonthRothburyEmerre & HathawayGisborne Financial ServicesThe Insurance CollectiveABC Insurance
Oct 202589.7%8.7%0.79%0.4%0.4%
Nov 202585%10.3%3.9%0.43%0.43%
Dec 202586.6%9.1%1.6%2.2%0.54%
Jan 202684.3%10.3%1.3%3.1%0.9%
Feb 202686%9%1.8%2.3%0.9%
Mar 202687.1%9%1.6%1.6%0.78%
Apr 202689%8.7%0.91%0.46%0.91%
May 202687.4%9.4%0.9%1.3%0.9%
Jun 202684.1%11.2%1.7%1.3%1.7%
Jul 202686.2%9.3%1.3%2.2%0.89%
Aug 202686.9%7.9%2.3%1.9%0.93%
Sep 2026—————

  1. 1.Rothbury

    86.9%

    held 1st · 1.9K estimated branded searches · -4.1% vs prior month · +0.7 points

  2. 2.Emerre & Hathaway

    7.9%

    held 2nd · 170 estimated branded searches · -19% vs prior month · -1.4 points

  3. 3.Gisborne Financial Services

    2.3%

    moved from 4th to 3rd · 50 estimated branded searches · +66.7% vs prior month · +1 points

  4. 4.The Insurance Collective

    1.9%

    moved from 3rd to 4th · 40 estimated branded searches · -20% vs prior month · -0.4 points

  5. 5.ABC Insurance

    0.93%

    held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between The Insurance Collective and its closest rivals

How has branded search demand for The Insurance Collective changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Insurance Collective in New Zealand rose from 10 to 40.
  • Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among gisborne insurance brokers in New Zealand increased from 0.4% to 1.9%.
  • Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 3.1% in January 2026 and was lowest at 0.4% in October 2025.
  • Across the 11 months ending August 2026, The Insurance Collective rose from 5th to 4th among gisborne insurance brokers in New Zealand.

How did search popularity change for New Zealand gisborne insurance brokers in August 2026?

  1. In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%.

  2. In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%.

  3. In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%.

  4. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  5. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

Which hastings insurance brokers compete with The Insurance Collective?

The Insurance Collective against hastings insurance brokers in New Zealand, by month

Share of Search by month for Hurford Parker, Insure Hawke's Bay, The Insurance Collective, ABC Insurance. The figures are in the table below the chart.

View monthly share of search table
MonthHurford ParkerInsure Hawke's BayThe Insurance CollectiveABC Insurance
Oct 202565%25%5%5%
Nov 202568.2%22.7%4.5%4.5%
Dec 202560%15%20%5%
Jan 202651.7%17.2%24.1%6.9%
Feb 202660%16.7%16.7%6.7%
Mar 202651.4%31.4%11.4%5.7%
Apr 202655.6%33.3%3.7%7.4%
May 202660%23.3%10%6.7%
Jun 202656.3%21.9%9.4%12.5%
Jul 202642.9%32.1%17.9%7.1%
Aug 202653.6%25%14.3%7.1%
Sep 2026————

  1. 1.Hurford Parker

    53.6%

    held 1st · 150 estimated branded searches · +25% vs prior month · +10.7 points

  2. 2.Insure Hawke's Bay

    25%

    held 2nd · 70 estimated branded searches · -22.2% vs prior month · -7.1 points

  3. 3.The Insurance Collective

    14.3%

    held 3rd · 40 estimated branded searches · -20% vs prior month · -3.6 points

  4. 4.ABC Insurance

    7.1%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between The Insurance Collective and its closest rivals

How has branded search demand for The Insurance Collective changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand increased from 5% to 14.3%.
  • Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among hastings insurance brokers in New Zealand peaked at 24.1% in January 2026 and was lowest at 3.7% in April 2026.
  • Across the 11 months ending August 2026, The Insurance Collective rose from 4th to 3rd among hastings insurance brokers in New Zealand.

How did search popularity change for New Zealand hastings insurance brokers in August 2026?

  1. In August 2026, Hurford Parker gained estimated Share of Search among hastings insurance brokers in New Zealand, from 42.9% to 53.6%.

  2. In August 2026, Insure Hawke's Bay lost estimated Share of Search among hastings insurance brokers in New Zealand, from 32.1% to 25%.

  3. In August 2026, The Insurance Collective lost estimated Share of Search among hastings insurance brokers in New Zealand, from 17.9% to 14.3%.

  4. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

Which invercargill insurance brokers compete with The Insurance Collective?

The Insurance Collective against invercargill insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, The Insurance Collective. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceInsurance Brokers AllianceThe Insurance CollectiveABC Insurance
Oct 202599%0.85%0.06%0.06%
Nov 202599.1%0.76%0.07%0.07%
Dec 202598.7%0.89%0.36%0.09%
Jan 202698.6%0.78%0.5%0.14%
Feb 202698.9%0.56%0.35%0.14%
Mar 202698.8%0.82%0.27%0.14%
Apr 202698.8%0.95%0.09%0.17%
May 202699%0.63%0.21%0.14%
Jun 202698.8%0.69%0.21%0.28%
Jul 202698.9%0.56%0.35%0.14%
Aug 202698.9%0.69%0.28%0.14%
Sep 2026————

  1. 1.Gallagher Insurance

    98.9%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · -0.1 points

  2. 2.Insurance Brokers Alliance

    0.69%

    held 2nd · 100 estimated branded searches · +25% vs prior month · +0.1 points

  3. 3.The Insurance Collective

    0.28%

    held 3rd · 40 estimated branded searches · -20% vs prior month · -0.1 points

  4. 4.ABC Insurance

    0.14%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between The Insurance Collective and its closest rivals

How has branded search demand for The Insurance Collective changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand invercargill insurance brokers in August 2026?

  1. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  2. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  3. Estimated monthly branded searches for Insurance Brokers Alliance in New Zealand fell 28.6% over 11 measured months, from 140 to 100 in August 2026.

  4. Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

Which napier insurance brokers compete with The Insurance Collective?

The Insurance Collective against napier insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, The Insurance Collective. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceInsure Hawke's BayThe Insurance CollectiveThe People's Insurance
Oct 202599.6%0.3%0.06%0.06%
Nov 202599.5%0.35%0.07%0.07%
Dec 202599.3%0.27%0.36%0.09%
Jan 202699.1%0.36%0.5%0.07%
Feb 202699.2%0.35%0.35%0.07%
Mar 202698.9%0.75%0.27%0.07%
Apr 202699%0.78%0.09%0.09%
May 202699.2%0.49%0.21%0.07%
Jun 202699.2%0.49%0.21%0.07%
Jul 202698.9%0.63%0.35%0.07%
Aug 202699.2%0.49%0.28%0.07%
Sep 2026————

  1. 1.Gallagher Insurance

    99.2%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.2 points

  2. 2.Insure Hawke's Bay

    0.49%

    held 2nd · 70 estimated branded searches · -22.2% vs prior month · -0.1 points

  3. 3.The Insurance Collective

    0.28%

    held 3rd · 40 estimated branded searches · -20% vs prior month · -0.1 points

  4. 4.The People's Insurance

    0.07%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between The Insurance Collective and its closest rivals

How has branded search demand for The Insurance Collective changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among napier insurance brokers in New Zealand held steady, from 0.06% to 0.28%.

How did search popularity change for New Zealand napier insurance brokers in August 2026?

  1. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  2. Estimated monthly branded searches for Insure Hawke's Bay in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

  3. Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

Which new plymouth insurance brokers compete with The Insurance Collective?

The Insurance Collective against new plymouth insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Marsh, The Insurance Collective. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceMarshGreenlight Insurance BrokersThe AdvisersThe Insurance CollectiveAdAstra
Oct 202593.1%5%1.2%0.63%0.06%0%
Nov 202591.1%6.8%1.4%0.7%0.06%0%
Dec 202591.1%6.5%1.5%0.58%0.33%0%
Jan 202691.1%6.5%1.3%0.66%0.46%0%
Feb 202691.1%6.5%1.5%0.45%0.32%0.13%
Mar 202690.2%7.6%1.1%0.69%0.25%0.13%
Apr 202690.6%6.6%1.8%0.79%0.08%0.08%
May 202691.5%6.1%1.5%0.72%0.2%0.07%
Jun 202691.3%6.5%1.4%0.58%0.19%0.06%
Jul 202691.5%6.3%1.2%0.65%0.32%0.06%
Aug 202691.7%6.1%1.2%0.71%0.26%0.06%
Sep 2026——————

  1. 1.Gallagher Insurance

    91.7%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.2 points

  2. 2.Marsh

    6.1%

    held 2nd · 950 estimated branded searches · -2.1% vs prior month · -0.2 points

  3. 3.Greenlight Insurance Brokers

    1.2%

    held 3rd · 190 estimated branded searches · +5.6% vs prior month · +0.1 points

  4. 4.The Advisers

    0.71%

    held 4th · 110 estimated branded searches · +10% vs prior month · +0.1 points

  5. 5.The Insurance Collective

    0.26%

    held 5th · 40 estimated branded searches · -20% vs prior month · -0.1 points

  6. 6.AdAstra

    0.06%

    held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between The Insurance Collective and its closest rivals

How has branded search demand for The Insurance Collective changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among new plymouth insurance brokers in New Zealand held steady, from 0.06% to 0.26%.

How did search popularity change for New Zealand new plymouth insurance brokers in August 2026?

  1. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  2. Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

Which palmerston north insurance brokers compete with The Insurance Collective?

The Insurance Collective against palmerston north insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, The Insurance Collective. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceGreenlight Insurance BrokersCeltic Insurance BrokersThe Insurance CollectiveGannon Insurance Brokers
Oct 202598.4%1.3%0.24%0.06%0.06%
Nov 202598.1%1.5%0.28%0.07%0.07%
Dec 202597.8%1.6%0.26%0.35%0%
Jan 202697.8%1.4%0.21%0.49%0.07%
Feb 202697.6%1.6%0.35%0.35%0.07%
Mar 202698.2%1.2%0.27%0.27%0.07%
Apr 202697.5%2%0.34%0.09%0.09%
May 202697.9%1.6%0.21%0.21%0.07%
Jun 202697.9%1.5%0.34%0.21%0.07%
Jul 202698.1%1.2%0.28%0.35%0.07%
Aug 202698.1%1.3%0.27%0.27%0%
Sep 2026—————

  1. 1.Gallagher Insurance

    98.1%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.1 points

  2. 2.Greenlight Insurance Brokers

    1.3%

    held 2nd · 190 estimated branded searches · +5.6% vs prior month · +0.1 points

  3. 3.Celtic Insurance Brokers

    0.27%

    moved from 4th to 3rd · 40 estimated branded searches · 0% vs prior month · 0 points

  4. 4.The Insurance Collective

    0.27%

    moved from 3rd to 4th · 40 estimated branded searches · -20% vs prior month · -0.1 points

  5. 5.Gannon Insurance Brokers

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -0.1 points

Compare search popularity between The Insurance Collective and its closest rivals

How has branded search demand for The Insurance Collective changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand palmerston north insurance brokers in August 2026?

  1. In August 2026, Celtic Insurance Brokers rose from 4th to 3rd among palmerston north insurance brokers in New Zealand.

  2. In August 2026, The Insurance Collective fell from 3rd to 4th among palmerston north insurance brokers in New Zealand.

  3. Estimated monthly branded searches for Gannon Insurance Brokers in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.

  4. Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

Which queenstown insurance brokers compete with The Insurance Collective?

The Insurance Collective against queenstown insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Marsh, The Insurance Collective. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceMarshFeldwick InsuranceThe Insurance CollectiveResilient Financial
Oct 202593.8%5%1.1%0.06%0.06%
Nov 202591.8%6.8%1.3%0.06%0.06%
Dec 202592%6.6%1%0.33%0.08%
Jan 202692.1%6.6%0.8%0.47%0.07%
Feb 202692.4%6.6%0.66%0.33%0.07%
Mar 202691.3%7.7%0.76%0.25%0.06%
Apr 202692.2%6.7%0.89%0.08%0.08%
May 202692.4%6.1%1.2%0.2%0.07%
Jun 202692.5%6.6%0.71%0.19%0.06%
Jul 202692.6%6.4%0.66%0.33%0.07%
Aug 202693%6.2%0.46%0.26%0.07%
Sep 2026—————

  1. 1.Gallagher Insurance

    93%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.4 points

  2. 2.Marsh

    6.2%

    held 2nd · 950 estimated branded searches · -2.1% vs prior month · -0.2 points

  3. 3.Feldwick Insurance

    0.46%

    held 3rd · 70 estimated branded searches · -30% vs prior month · -0.2 points

  4. 4.The Insurance Collective

    0.26%

    held 4th · 40 estimated branded searches · -20% vs prior month · -0.1 points

  5. 5.Resilient Financial

    0.07%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between The Insurance Collective and its closest rivals

How has branded search demand for The Insurance Collective changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand queenstown insurance brokers in August 2026?

  1. Gallagher Insurance’s estimated Share of Search among queenstown insurance brokers in New Zealand has gained ground for 3 months in a row, from 92.4% to 93% in August 2026.

  2. Feldwick Insurance’s estimated Share of Search among queenstown insurance brokers in New Zealand has lost ground for 3 months in a row, from 1.2% to 0.46% in August 2026.

  3. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

Which whanganui insurance brokers compete with The Insurance Collective?

The Insurance Collective against whanganui insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, The Insurance Collective. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceWanganui Insurance BrokersThe Insurance CollectiveABC Insurance
Oct 202598.9%1%0.06%0.06%
Nov 202598.5%1.4%0.07%0.07%
Dec 202597.9%1.7%0.35%0.09%
Jan 202697.2%2.2%0.49%0.14%
Feb 202697.9%1.6%0.35%0.14%
Mar 202697.6%2%0.27%0.14%
Apr 202698%1.7%0.09%0.17%
May 202698%1.6%0.21%0.14%
Jun 202697.5%2%0.21%0.27%
Jul 202697.9%1.6%0.35%0.14%
Aug 202698%1.6%0.27%0.14%
Sep 2026————

  1. 1.Gallagher Insurance

    98%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.1 points

  2. 2.Wanganui Insurance Brokers

    1.6%

    held 2nd · 230 estimated branded searches · 0% vs prior month · 0 points

  3. 3.The Insurance Collective

    0.27%

    held 3rd · 40 estimated branded searches · -20% vs prior month · -0.1 points

  4. 4.ABC Insurance

    0.14%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between The Insurance Collective and its closest rivals

How has branded search demand for The Insurance Collective changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, The Insurance Collective rose from 4th to 3rd among whanganui insurance brokers in New Zealand.

How did search popularity change for New Zealand whanganui insurance brokers in August 2026?

  1. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  2. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  3. Estimated monthly branded searches for Wanganui Insurance Brokers in New Zealand rose 35.3% over 11 measured months, from 170 to 230 in August 2026.

  4. Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

How is The Insurance Collective measured?

Brandwave collects information about searches that people make online using The Insurance Collective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • the insurance collective

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How the Brand Demand Index is measured

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