Brandwave

How popular isRothbury in search?

In August 2026, there were an estimated 1.9K branded searches for Rothbury in New Zealand which is down 18.1% over the last 11 months. Rothbury holds 11.4% estimated Share of Search among New Zealand ashburton insurance brokers and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Gallagher Insurance87.7%
  2. Rothbury11.4%
  3. Cartwrights Insurance Advisers0.43%
  4. Vision Insurance0.31%
  5. ABC Insurance0.12%
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Which ashburton insurance brokers compete with Rothbury?

Rothbury against ashburton insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Rothbury. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceRothburyCartwrights Insurance AdvisersVision InsuranceABC Insurance
Oct 202586.9%12.1%0.53%0.42%0.05%
Nov 202586.9%12.1%0.49%0.49%0.06%
Dec 202586.2%12.5%0.54%0.62%0.08%
Jan 202687.2%11.8%0.31%0.5%0.13%
Feb 202687.3%11.8%0.31%0.5%0.12%
Mar 202685.6%13.2%0.42%0.65%0.12%
Apr 202684.3%14.4%0.44%0.74%0.15%
May 202686.8%12.1%0.49%0.49%0.12%
Jun 202686.9%11.9%0.55%0.37%0.24%
Jul 202687.1%12%0.49%0.31%0.12%
Aug 202687.7%11.4%0.43%0.31%0.12%
Sep 2026—————

  1. 1.Gallagher Insurance

    87.7%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.6 points

  2. 2.Rothbury

    11.4%

    held 2nd · 1.9K estimated branded searches · -4.1% vs prior month · -0.5 points

  3. 3.Cartwrights Insurance Advisers

    0.43%

    held 3rd · 70 estimated branded searches · -12.5% vs prior month · -0.1 points

  4. 4.Vision Insurance

    0.31%

    held 4th · 50 estimated branded searches · 0% vs prior month · 0 points

  5. 5.ABC Insurance

    0.12%

    held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Rothbury and its closest rivals

How has branded search demand for Rothbury changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rothbury in New Zealand fell from 2.3K to 1.9K.
  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among ashburton insurance brokers in New Zealand decreased from 12.1% to 11.4%.
  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among ashburton insurance brokers in New Zealand peaked at 14.4% in April 2026 and was lowest at 11.4% in August 2026.

How did search popularity change for New Zealand ashburton insurance brokers in August 2026?

  1. In August 2026, Gallagher Insurance gained estimated Share of Search among ashburton insurance brokers in New Zealand, from 87.1% to 87.7%.

  2. In August 2026, Rothbury lost estimated Share of Search among ashburton insurance brokers in New Zealand, from 12% to 11.4%.

  3. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  4. Estimated monthly branded searches for Vision Insurance in New Zealand fell 37.5% over 11 measured months, from 80 to 50 in August 2026.

  5. Estimated monthly branded searches for Cartwrights Insurance Advisers in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

Which gisborne insurance brokers compete with Rothbury?

Rothbury against gisborne insurance brokers in New Zealand, by month

Share of Search by month for Rothbury, Emerre & Hathaway, Gisborne Financial Services. The figures are in the table below the chart.

View monthly share of search table
MonthRothburyEmerre & HathawayGisborne Financial ServicesThe Insurance CollectiveABC Insurance
Oct 202589.7%8.7%0.79%0.4%0.4%
Nov 202585%10.3%3.9%0.43%0.43%
Dec 202586.6%9.1%1.6%2.2%0.54%
Jan 202684.3%10.3%1.3%3.1%0.9%
Feb 202686%9%1.8%2.3%0.9%
Mar 202687.1%9%1.6%1.6%0.78%
Apr 202689%8.7%0.91%0.46%0.91%
May 202687.4%9.4%0.9%1.3%0.9%
Jun 202684.1%11.2%1.7%1.3%1.7%
Jul 202686.2%9.3%1.3%2.2%0.89%
Aug 202686.9%7.9%2.3%1.9%0.93%
Sep 2026—————

  1. 1.Rothbury

    86.9%

    held 1st · 1.9K estimated branded searches · -4.1% vs prior month · +0.7 points

  2. 2.Emerre & Hathaway

    7.9%

    held 2nd · 170 estimated branded searches · -19% vs prior month · -1.4 points

  3. 3.Gisborne Financial Services

    2.3%

    moved from 4th to 3rd · 50 estimated branded searches · +66.7% vs prior month · +1 points

  4. 4.The Insurance Collective

    1.9%

    moved from 3rd to 4th · 40 estimated branded searches · -20% vs prior month · -0.4 points

  5. 5.ABC Insurance

    0.93%

    held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Rothbury and its closest rivals

How has branded search demand for Rothbury changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand decreased from 89.7% to 86.9%.
  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 89.7% in October 2025 and was lowest at 84.1% in June 2026.

How did search popularity change for New Zealand gisborne insurance brokers in August 2026?

  1. In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%.

  2. In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%.

  3. In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%.

  4. Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  5. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

Which insurance brokers compete with Rothbury?

Rothbury against insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Aon, Rothbury, Marsh, Crombie Lockwood. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceAonRothburyMarshCrombie LockwoodNZbrokers
Oct 202572.4%9.4%10%3.9%3.5%0.75%
Nov 202569.8%10.6%9.7%5.2%3.9%0.83%
Dec 202570.5%10.3%10.2%5%3.6%0.32%
Jan 202669.7%12.1%9.5%5%3.4%0.35%
Feb 202670.5%11.3%9.5%5%3.3%0.35%
Mar 202667.8%12.2%10.5%5.7%3.4%0.33%
Apr 202667%12.3%11.5%4.9%4%0.41%
May 202671.6%10.3%9.9%4.7%3.1%0.36%
Jun 202671.2%10.6%9.8%5.1%3%0.35%
Jul 202671.1%11.1%9.8%4.9%3%0.25%
Aug 202671.1%12%9.2%4.7%2.6%0.35%
Sep 2026——————

  1. 1.Gallagher Insurance

    71.1%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · 0 points

  2. 2.Aon

    12%

    held 2nd · 2.4K estimated branded searches · +9.5% vs prior month · +0.9 points

  3. 3.Rothbury

    9.2%

    held 3rd · 1.9K estimated branded searches · -4.1% vs prior month · -0.5 points

  4. 4.Marsh

    4.7%

    held 4th · 950 estimated branded searches · -2.1% vs prior month · -0.2 points

  5. 5.Crombie Lockwood

    2.6%

    held 5th · 530 estimated branded searches · -10.2% vs prior month · -0.3 points

  6. 6.NZbrokers

    0.35%

    held 6th · 70 estimated branded searches · +40% vs prior month · +0.1 points

Compare search popularity between Rothbury and its closest rivals

How has branded search demand for Rothbury changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among insurance brokers in New Zealand decreased from 10% to 9.2%.
  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among insurance brokers in New Zealand peaked at 11.5% in April 2026 and was lowest at 9.2% in August 2026.
  • Across the 11 months ending August 2026, Rothbury fell from 2nd to 3rd among insurance brokers in New Zealand.

How did search popularity change for New Zealand insurance brokers in August 2026?

  1. In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%.

  2. In August 2026, Rothbury lost estimated Share of Search among insurance brokers in New Zealand, from 9.8% to 9.2%.

  3. Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand has lost ground for 3 months in a row, from 71.6% to 71.1% in August 2026.

  4. Estimated monthly branded searches for NZbrokers in New Zealand fell 58.8% over 11 measured months, from 170 to 70 in August 2026.

  5. Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026.

Which nelson insurance brokers compete with Rothbury?

Rothbury against nelson insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Rothbury. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceRothburyNelson Marlborough Insurance BrokersAnchorPointWaimea Insurance Brokers
Oct 202587.4%12.1%0.21%0.11%0.16%
Nov 202587.3%12.1%0.24%0.12%0.18%
Dec 202586.8%12.6%0.23%0.16%0.16%
Jan 202687.6%11.9%0.25%0.13%0.13%
Feb 202687.7%11.8%0.25%0.12%0.12%
Mar 202686.1%13.3%0.24%0.18%0.12%
Apr 202684.9%14.5%0.37%0.15%0.07%
May 202687.3%12.1%0.25%0.19%0.12%
Jun 202687.5%12%0.25%0.12%0.18%
Jul 202687.5%12%0.19%0.12%0.12%
Aug 202688.1%11.5%0.18%0.12%0.12%
Sep 2026—————

  1. 1.Gallagher Insurance

    88.1%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.6 points

  2. 2.Rothbury

    11.5%

    held 2nd · 1.9K estimated branded searches · -4.1% vs prior month · -0.6 points

  3. 3.Nelson Marlborough Insurance Brokers

    0.18%

    held 3rd · 30 estimated branded searches · 0% vs prior month · 0 points

  4. 4.AnchorPoint

    0.12%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Waimea Insurance Brokers

    0.12%

    held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Rothbury and its closest rivals

How has branded search demand for Rothbury changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among nelson insurance brokers in New Zealand decreased from 12.1% to 11.5%.
  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among nelson insurance brokers in New Zealand peaked at 14.5% in April 2026 and was lowest at 11.5% in August 2026.

How did search popularity change for New Zealand nelson insurance brokers in August 2026?

  1. In August 2026, Gallagher Insurance gained estimated Share of Search among nelson insurance brokers in New Zealand, from 87.5% to 88.1%.

  2. In August 2026, Rothbury lost estimated Share of Search among nelson insurance brokers in New Zealand, from 12% to 11.5%.

  3. Estimated monthly branded searches for Waimea Insurance Brokers in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

  4. Estimated monthly branded searches for Nelson Marlborough Insurance Brokers in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

Which rotorua insurance brokers compete with Rothbury?

Rothbury against rotorua insurance brokers in New Zealand, by month

Share of Search by month for Rothbury, Greenlight Insurance Brokers. The figures are in the table below the chart.

View monthly share of search table
MonthRothburyGreenlight Insurance BrokersHallam JonesABC Insurance
Oct 202590.1%8.3%1.2%0.4%
Nov 202588.4%9.8%1.3%0.45%
Dec 202588%9.8%1.6%0.55%
Jan 202688.3%9.4%1.4%0.94%
Feb 202686.4%10.5%2.3%0.91%
Mar 202690.3%7.3%1.6%0.81%
Apr 202687.1%10.3%1.8%0.89%
May 202687.4%10.3%1.3%0.9%
Jun 202687.4%9.9%0.9%1.8%
Jul 202689%8.3%1.8%0.92%
Aug 202688.6%9%1.4%0.95%
Sep 2026————

  1. 1.Rothbury

    88.6%

    held 1st · 1.9K estimated branded searches · -4.1% vs prior month · -0.4 points

  2. 2.Greenlight Insurance Brokers

    9%

    held 2nd · 190 estimated branded searches · +5.6% vs prior month · +0.8 points

  3. 3.Hallam Jones

    1.4%

    held 3rd · 30 estimated branded searches · -25% vs prior month · -0.4 points

  4. 4.ABC Insurance

    0.95%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Rothbury and its closest rivals

How has branded search demand for Rothbury changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among rotorua insurance brokers in New Zealand decreased from 90.1% to 88.6%.
  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among rotorua insurance brokers in New Zealand peaked at 90.3% in March 2026 and was lowest at 86.4% in February 2026.

How did search popularity change for New Zealand rotorua insurance brokers in August 2026?

  1. In August 2026, Greenlight Insurance Brokers gained estimated Share of Search among rotorua insurance brokers in New Zealand, from 8.3% to 9%.

  2. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  3. Estimated monthly branded searches for Rothbury in New Zealand fell 18.1% over 11 measured months, from 2.3K to 1.9K in August 2026.

Which timaru insurance brokers compete with Rothbury?

Rothbury against timaru insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Rothbury. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceRothburyABC InsuranceAffinity+Co
Oct 202587.6%12.2%0.05%0.16%
Nov 202587.5%12.2%0.06%0.25%
Dec 202587%12.6%0.08%0.24%
Jan 202687.8%11.9%0.13%0.19%
Feb 202687.9%11.8%0.12%0.19%
Mar 202686.4%13.3%0.12%0.18%
Apr 202685%14.5%0.15%0.3%
May 202687.5%12.1%0.12%0.25%
Jun 202687.6%12%0.25%0.18%
Jul 202687.7%12%0.12%0.19%
Aug 202688.3%11.5%0.12%0.12%
Sep 2026————

  1. 1.Gallagher Insurance

    88.3%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.6 points

  2. 2.Rothbury

    11.5%

    held 2nd · 1.9K estimated branded searches · -4.1% vs prior month · -0.6 points

  3. 3.ABC Insurance

    0.12%

    moved from 4th to 3rd · 20 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Affinity+Co

    0.12%

    moved from 3rd to 4th · 20 estimated branded searches · -33.3% vs prior month · -0.1 points

Compare search popularity between Rothbury and its closest rivals

How has branded search demand for Rothbury changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among timaru insurance brokers in New Zealand decreased from 12.2% to 11.5%.
  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among timaru insurance brokers in New Zealand peaked at 14.5% in April 2026 and was lowest at 11.5% in August 2026.

How did search popularity change for New Zealand timaru insurance brokers in August 2026?

  1. In August 2026, Gallagher Insurance gained estimated Share of Search among timaru insurance brokers in New Zealand, from 87.7% to 88.3%.

  2. In August 2026, Rothbury lost estimated Share of Search among timaru insurance brokers in New Zealand, from 12% to 11.5%.

  3. In August 2026, ABC Insurance rose from 4th to 3rd among timaru insurance brokers in New Zealand.

  4. In August 2026, Affinity+Co fell from 3rd to 4th among timaru insurance brokers in New Zealand.

Which whangarei insurance brokers compete with Rothbury?

Rothbury against whangarei insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, Rothbury. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsuranceRothburyPolicywiseAdams TrimmerABC Insurance
Oct 202587%12.1%0.48%0.37%0.05%
Nov 202586.9%12.1%0.43%0.55%0.06%
Dec 202586.4%12.5%0.47%0.55%0.08%
Jan 202686.8%11.8%0.69%0.56%0.13%
Feb 202687%11.7%0.56%0.56%0.12%
Mar 202685%13.1%1.1%0.65%0.12%
Apr 202683.8%14.3%1%0.66%0.15%
May 202686.7%12%0.74%0.43%0.12%
Jun 202686.8%11.9%0.55%0.55%0.24%
Jul 202686.7%11.9%0.92%0.31%0.12%
Aug 202687.5%11.4%0.55%0.43%0.12%
Sep 2026—————

  1. 1.Gallagher Insurance

    87.5%

    held 1st · 14.3K estimated branded searches · +1.2% vs prior month · +0.8 points

  2. 2.Rothbury

    11.4%

    held 2nd · 1.9K estimated branded searches · -4.1% vs prior month · -0.5 points

  3. 3.Policywise

    0.55%

    held 3rd · 90 estimated branded searches · -40% vs prior month · -0.4 points

  4. 4.Adams Trimmer

    0.43%

    held 4th · 70 estimated branded searches · +40% vs prior month · +0.1 points

  5. 5.ABC Insurance

    0.12%

    held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Rothbury and its closest rivals

How has branded search demand for Rothbury changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whangarei insurance brokers in New Zealand decreased from 12.1% to 11.4%.
  • Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whangarei insurance brokers in New Zealand peaked at 14.3% in April 2026 and was lowest at 11.4% in August 2026.

How did search popularity change for New Zealand whangarei insurance brokers in August 2026?

  1. In August 2026, Gallagher Insurance gained estimated Share of Search among whangarei insurance brokers in New Zealand, from 86.7% to 87.5%.

  2. In August 2026, Rothbury lost estimated Share of Search among whangarei insurance brokers in New Zealand, from 11.9% to 11.4%.

  3. Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

How is Rothbury measured?

Brandwave collects information about searches that people make online using Rothbury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • rothbury ashburton
  • rothbury co nz
  • rothbury insurance
  • rothbury insurance ashburton
  • rothbury insurance nz
  • rothbury nz
  • rothbury queenstown
  • rothbury rotorua
  • rothbury timaru
  • rothbury whangarei
  • rothbury.co.nz

Do you work for Rothbury? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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