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Auckland insurance brokers in New Zealand:Which brands are most popular in search?

In August 2026, Gallagher Insurance was the most searched among auckland insurance brokers in New Zealand, with an estimated 5.1K branded searches and 83.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Gallagher Insurance83.8%
  2. PIC Insurance Brokers8.7%
  3. ICIB BROKERWEB3.9%
  4. PSC Insurance Brokers1.5%
  5. Primesure Insurance Brokers1.3%
  6. Frank Risk Management0.82%

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Share of SearchLeaderboard

Compare Auckland insurance brokers using branded searches made in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, PIC Insurance Brokers, ICIB BROKERWEB. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsurancePIC Insurance BrokersICIB BROKERWEBPSC Insurance BrokersPrimesure Insurance BrokersFrank Risk Management
Oct 202585.1%6.3%5%1.8%1.3%0.5%
Nov 202584.1%7.3%4.5%1.8%1.6%0.65%
Dec 202586%6.1%4.2%1.9%1.5%0.42%
Jan 202684.4%7.3%4.8%1.8%1.2%0.59%
Feb 202683.9%8.4%4.6%1.5%1.1%0.49%
Mar 202681.6%8.4%6.5%1.4%1.3%0.79%
Apr 202681.1%9.7%5.2%1.7%1.5%0.76%
May 202682.8%8.7%5.5%1.4%0.96%0.64%
Jun 202681.6%8.3%5.9%1.7%1.7%0.76%
Jul 202683.8%7.3%5.4%1.5%1.3%0.66%
Aug 202683.8%8.7%3.9%1.5%1.3%0.82%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Gallagher Insurance

    83.8%

    held 1st · 5.1K estimated branded searches · +0.98% vs prior month · 0 points

  2. 2.PIC Insurance Brokers

    8.7%

    held 2nd · 530 estimated branded searches · +20.5% vs prior month · +1.4 points

  3. 3.ICIB BROKERWEB

    3.9%

    held 3rd · 240 estimated branded searches · -27.3% vs prior month · -1.5 points

  4. 4.PSC Insurance Brokers

    1.5%

    held 4th · 90 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Primesure Insurance Brokers

    1.3%

    held 5th · 80 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Frank Risk Management

    0.82%

    held 6th · 50 estimated branded searches · +25% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland insurance brokers in New Zealand?

In August 2026, Gallagher Insurance was the most searched among auckland insurance brokers in New Zealand, with an estimated 5.1K branded searches and 83.8% estimated Share of Search within this set. PIC Insurance Brokers is in 2nd place, 75.2 percentage points behind at 8.7% Share of Search.

New Zealand auckland insurance brokers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gallagher Insurance85.1% → 83.8%86%Dec 202581.1%Apr 20261st
PIC Insurance Brokers6.3% → 8.7%9.7%Apr 20266.1%Dec 20252nd
ICIB BROKERWEB5% → 3.9%6.5%Mar 20263.9%Aug 20263rd
PSC Insurance Brokers1.8% → 1.5%1.9%Dec 20251.4%Mar 20264th
Primesure Insurance Brokers1.3%1.7%Jun 20260.96%May 20265th
Frank Risk Management0.5% → 0.82%0.82%Aug 20260.42%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among auckland insurance brokers in New Zealand decreased from 85.1% to 83.8%.
  • Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand increased from 6.3% to 8.7%.
  • Across the 11 months ending August 2026, ICIB BROKERWEB’s estimated Share of Search among auckland insurance brokers in New Zealand decreased from 5% to 3.9%.
  • Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among auckland insurance brokers in New Zealand peaked at 86% in December 2025 and was lowest at 81.1% in April 2026.
  • Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand peaked at 9.7% in April 2026 and was lowest at 6.1% in December 2025.
  • Across the 11 months ending August 2026, ICIB BROKERWEB’s estimated Share of Search among auckland insurance brokers in New Zealand peaked at 6.5% in March 2026 and was lowest at 3.9% in August 2026.
  • Across the 11 months ending August 2026, PSC Insurance Brokers, Primesure Insurance Brokers and Frank Risk Management held steady: their estimated Share of Search among auckland insurance brokers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand auckland insurance brokers in August 2026?

  1. In August 2026, PIC Insurance Brokers gained estimated Share of Search among auckland insurance brokers in New Zealand, from 7.3% to 8.7%.

  2. In August 2026, ICIB BROKERWEB lost estimated Share of Search among auckland insurance brokers in New Zealand, from 5.4% to 3.9%.

  3. Estimated monthly branded searches for Frank Risk Management in New Zealand rose 66.7% over 11 measured months, from 30 to 50 in August 2026.

  4. Estimated monthly branded searches for PSC Insurance Brokers in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

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