Brandwave

Gallagher Insurance vs ICIB BROKERWEB:Which is more popular by branded search in New Zealand?

In August 2026, Gallagher Insurance had more branded searches than ICIB BROKERWEB among auckland insurance brokers in New Zealand. Gallagher Insurance was estimated to have 14.3K branded searches compared to ICIB BROKERWEB’s 640, and held an 88.7% Share of Search versus ICIB BROKERWEB’s 4%.

Share of Search among auckland insurance brokers in New Zealand in August 2026Which is more popular in search, Gallagher Insurance or ICIB BROKERWEB?
Gallagher Insurance88.7%14.3K searches
vs
ICIB BROKERWEB4%640 searches

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Which is more popular in search, Gallagher Insurance or ICIB BROKERWEB?

Compare Auckland insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gallagher Insurance and ICIB BROKERWEB among auckland insurance brokers in New Zealand, by month

Share of Search by month for Gallagher Insurance, ICIB BROKERWEB. The figures are in the table below the chart.

View monthly share of search table
MonthGallagher InsurancePIC Insurance BrokersICIB BROKERWEBFrank Risk ManagementPSC Insurance BrokersPrimesure Insurance Brokers
Oct 202590.5%3.3%3.9%0.61%1.1%0.55%
Nov 202588.9%4.4%4.1%0.81%1.1%0.75%
Dec 202590.1%3.7%3.7%0.57%0.89%0.97%
Jan 202690.7%3.7%3.6%0.59%0.85%0.52%
Feb 202688.7%4.9%3.9%0.88%1%0.63%
Mar 202687.5%4.9%4.9%0.97%1.1%0.61%
Apr 202685.7%5.9%5.1%1.3%0.98%0.98%
May 202688.3%5.2%4.2%0.82%0.88%0.57%
Jun 202688.8%4.3%4.2%0.81%1.1%0.87%
Jul 202688.9%4.2%4.6%0.82%0.88%0.69%
Aug 202688.7%4.9%4%0.99%0.81%0.62%
Sep 2026——————

How has the Gallagher Insurance and ICIB BROKERWEB comparison changed over the last 12 months?

How did search popularity change for New Zealand auckland insurance brokers in August 2026?

  1. In August 2026, PIC Insurance Brokers overtook ICIB BROKERWEB to rank 2nd among auckland insurance brokers in New Zealand, at 4.9%.

  2. In August 2026, ICIB BROKERWEB lost estimated Share of Search among auckland insurance brokers in New Zealand, from 4.6% to 4%.

  3. Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gallagher Insurance’s and ICIB BROKERWEB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gallagher Insurance

53 branded search terms

  • aj gallagher insurance
  • aj gallagher insurance brokers
  • ajg co nz
  • ajg insurance
  • ajg insurance agency
  • ajg insurance broker
  • ajg nz
  • ajg.co.nz
  • arthur g gallagher insurance
  • arthur gallagher insurance
  • arthur gallagher insurance brokers
  • arthur gallagher insurance company
  • arthur j gallagher insurance
  • arthur j gallagher insurance agency
  • arthur j gallagher insurance brokers
  • arthur j gallagher insurance company
  • gallagher boat insurance
  • gallagher car insurance
  • gallagher health insurance
  • gallagher home insurance
  • gallagher insurance
  • gallagher insurance agency
  • gallagher insurance and risk management
  • gallagher insurance ashburton
  • gallagher insurance auckland
  • gallagher insurance blenheim
  • gallagher insurance broker
  • gallagher insurance christchurch
  • gallagher insurance company
  • gallagher insurance dunedin
  • gallagher insurance hamilton
  • gallagher insurance invercargill
  • gallagher insurance kaitaia
  • gallagher insurance napier
  • gallagher insurance nelson
  • gallagher insurance new plymouth
  • gallagher insurance new zealand
  • gallagher insurance nz
  • gallagher insurance palmerston north
  • gallagher insurance quote
  • gallagher insurance risk management
  • gallagher insurance services
  • gallagher insurance taupo
  • gallagher insurance tauranga
  • gallagher insurance timaru
  • gallagher insurance wanaka
  • gallagher insurance wellington
  • gallagher insurance whangarei
  • gallagher landlord insurance
  • gallagher life insurance
  • gallagher pet insurance
  • gallagher travel insurance
  • gallagherinsurance

ICIB BROKERWEB

5 branded search terms

  • icib
  • icib brokerweb
  • icib brokerweb christchurch
  • icib brokerweb hamilton
  • icib insurance

How the Brand Demand Index is measured

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