How popular isFrank Risk Management?
In October 2026, people searched for Frank Risk Management by name about 160 times in New Zealand, a 23.1% increase from the previous year. These searches made up 1.2% of all New Zealand Auckland insurance broker searches, placing Frank Risk Management tenth out of ten brokers. When we asked both ChatGPT and Google AI Overviews about Auckland insurance brokers, Frank Risk Management did not appear in any of the answers.
Frank Risk Management is the tenth most searched of 10 competitors and not named in the AI answers we collected.
Gallagher InsuranceShare of searches 29.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
PIC Insurance BrokersShare of searches 18%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
RothburyShare of searches 18%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Blanket InsuranceShare of searches 9.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Frank Risk ManagementShare of searches 1.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Auckland insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Frank Risk Management did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rothbury3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Blanket Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marble Insurance3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Elan Insurance Brokers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- PIC Insurance Brokers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Gallagher Insurance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ICIB BROKERWEB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PSC Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Primesure Insurance Brokers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Frank Risk Management0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Auckland insurance brokers
4 answers
Asked ChatGPT
“Which insurance broker should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Auckland, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Auckland, New Zealand for insurance cover?”
Searched Google, AI Overview
“insurance brokers auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business insurance auckland”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
How often do people search for Frank Risk Management compared with other New Zealand Auckland insurance brokers?
Share of searches by month for Gallagher Insurance, PIC Insurance Brokers, Rothbury, Blanket Insurance, Marble Insurance, ICIB BROKERWEB, PSC Insurance Brokers, Frank Risk Management. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | PIC Insurance Brokers | Rothbury | Blanket Insurance | Marble Insurance | ICIB BROKERWEB | PSC Insurance Brokers | Primesure Insurance Brokers | Elan Insurance Brokers | Frank Risk Management |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.8% | 12.7% | 19.2% | 10.4% | 8.4% | 9.1% | 3.2% | 2.9% | 1.9% | 1.3% |
| Dec 2025 | 33.9% | 11.5% | 21.1% | 9.3% | 6.2% | 8.8% | 3.5% | 3.1% | 1.8% | 0.88% |
| Jan 2026 | 30.4% | 12.2% | 22.4% | 12.2% | 6.5% | 9.1% | 3% | 1.9% | 1.1% | 1.1% |
| Feb 2026 | 29.9% | 15.1% | 18.6% | 12.3% | 5.3% | 8.8% | 2.5% | 1.9% | 4.7% | 0.94% |
| Mar 2026 | 27.2% | 13.6% | 20.4% | 11% | 5.9% | 11.6% | 2.3% | 2% | 4.5% | 1.4% |
| Apr 2026 | 24.5% | 15.3% | 18.8% | 12.4% | 12.4% | 8.6% | 2.5% | 2.2% | 1.9% | 1.3% |
| May 2026 | 29.3% | 14.5% | 17.8% | 11.8% | 9.7% | 10.3% | 2.4% | 1.5% | 1.5% | 1.2% |
| Jun 2026 | 25.2% | 12.3% | 22.6% | 12.3% | 10.1% | 9.7% | 2.5% | 2.5% | 1.6% | 1.3% |
| Jul 2026 | 29.5% | 12.2% | 22.6% | 8.2% | 10% | 10.3% | 2.5% | 2.2% | 1.3% | 1.3% |
| Aug 2026 | 30.6% | 15.6% | 19.2% | 10.4% | 8.5% | 7.8% | 2.6% | 2.3% | 1.3% | 1.6% |
| Sep 2026 | 32% | 13.3% | 20.1% | 8.8% | 8.8% | 9.5% | 2.7% | 2% | 1.7% | 1% |
| Oct 2026 | 29.9% | 18% | 18% | 9.8% | 9.8% | 7.3% | 3% | 1.8% | 1.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.9% | 980 | +4.3% | -2.1 points | |
| 2, moved from 3rd to 2nd | 18% | 590 | +51.3% | +4.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18% | 590 | 0% | -2.1 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 9.8% | 320 | +23.1% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 9.8% | 320 | +23.1% | +0.9 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 7.3% | 240 | -14.3% | -2.2 pointsmoved from 4th to 6th | |
| 7, held 7th | 3% | 100 | +25% | +0.3 points | |
| 8, held 8th | 1.8% | 60 | 0% | -0.2 points | |
| 9, held 9th | 1.2% | 40 | -20% | -0.5 points | |
| 10, held 10th | 1.2% | 40 | +33.3% | +0.2 points |
29.9%
Held 1st. 980 estimated branded searches, +4.3% vs prior month. Share -2.1 points.
Moved from 3rd to 2nd. 590 estimated branded searches, +51.3% vs prior month. Share +4.7 points.
3.
Rothbury18%
Moved from 2nd to 3rd. 590 estimated branded searches, 0% vs prior month. Share -2.1 points.
9.8%
Moved from 5th to 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.9 points.
9.8%
Moved from 6th to 5th. 320 estimated branded searches, +23.1% vs prior month. Share +0.9 points.
7.3%
Moved from 4th to 6th. 240 estimated branded searches, -14.3% vs prior month. Share -2.2 points.
Held 7th. 100 estimated branded searches, +25% vs prior month. Share +0.3 points.
Held 8th. 60 estimated branded searches, 0% vs prior month. Share -0.2 points.
1.2%
Held 9th. 40 estimated branded searches, -20% vs prior month. Share -0.5 points.
1.2%
Held 10th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.
Compare popularity between Frank Risk Management and its closest rivals
- Frank Risk Management vs Marble Insurance: compare popularity
- Frank Risk Management vs ICIB BROKERWEB: compare popularity
- Frank Risk Management vs PSC Insurance Brokers: compare popularity
- Frank Risk Management vs Primesure Insurance Brokers: compare popularity
- Frank Risk Management vs Elan Insurance Brokers: compare popularity
- Compare Frank Risk Management with any brand
Every comparison with Frank Risk Management
12 comparisons
- Blanket Insurance vs Frank Risk Management
- Elan Insurance Brokers vs Frank Risk Management
- Frank Risk Management vs Gallagher Insurance
- Frank Risk Management vs ICIB BROKERWEB
- Frank Risk Management vs Marble Insurance
- Frank Risk Management vs PIC Insurance Brokers
- Frank Risk Management vs Primesure Insurance Brokers
- Frank Risk Management vs PSC Insurance Brokers
- Frank Risk Management vs Rothbury
- Frank Risk Management vs Rothbury Insurance Brokers
- Frank Risk Management vs Greenlight Insurance Brokers
- Frank Risk Management vs LifeCovered
How has branded search demand for Frank Risk Management changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Frank Risk Management in New Zealand rose from 130 to 160.
- Across the 12 months ending October 2026, Frank Risk Management’s share of searches among Auckland insurance brokers in New Zealand held steady, from 1.3% to 1.2%.
How did search popularity change for New Zealand Auckland insurance brokers in October 2026?
6 changes
In October 2026, Blanket Insurance overtook ICIB BROKERWEB to rank 4th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.
In October 2026, Marble Insurance overtook ICIB BROKERWEB to rank 5th among Auckland insurance brokers in New Zealand, with 9.8% of the searches.
In October 2026, PIC Insurance Brokers overtook Rothbury to rank 2nd among Auckland insurance brokers in New Zealand, with 18% of the searches.
In October 2026, ICIB BROKERWEB lost share of searches among Auckland insurance brokers in New Zealand, from 9.5% to 7.3%.
In October 2026, Gallagher Insurance lost share of searches among Auckland insurance brokers in New Zealand, from 32% to 29.9%.
In October 2026, Rothbury lost share of searches among Auckland insurance brokers in New Zealand, from 20.1% to 18%.
How are Frank Risk Management’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Frank Risk Management’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- frank risk management
- frank risk management hamilton
- frankrisk
Do you work for Frank Risk Management? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Frank Risk Management compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Auckland insurance brokers | 10th of 10 | 1.2% | Shown above |
| Hamilton insurance brokers | 2nd of 6 | 18.8% | Show ranking |
Is Frank Risk Management your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.