Frank Risk Management vs PIC Insurance Brokers:Which is more popular by branded search in New Zealand?
In August 2026, PIC Insurance Brokers had more branded searches than Frank Risk Management among auckland insurance brokers in New Zealand. PIC Insurance Brokers was estimated to have 790 branded searches compared to Frank Risk Management’s 160, and held a 4.9% Share of Search versus Frank Risk Management’s 0.99%.
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Which is more popular in search, Frank Risk Management or PIC Insurance Brokers?
Compare Auckland insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PIC Insurance Brokers, Frank Risk Management. The figures are in the table below the chart.
View monthly share of search table
| Month | Gallagher Insurance | PIC Insurance Brokers | ICIB BROKERWEB | Frank Risk Management | PSC Insurance Brokers | Primesure Insurance Brokers |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 3.3% | 3.9% | 0.61% | 1.1% | 0.55% |
| Nov 2025 | 88.9% | 4.4% | 4.1% | 0.81% | 1.1% | 0.75% |
| Dec 2025 | 90.1% | 3.7% | 3.7% | 0.57% | 0.89% | 0.97% |
| Jan 2026 | 90.7% | 3.7% | 3.6% | 0.59% | 0.85% | 0.52% |
| Feb 2026 | 88.7% | 4.9% | 3.9% | 0.88% | 1% | 0.63% |
| Mar 2026 | 87.5% | 4.9% | 4.9% | 0.97% | 1.1% | 0.61% |
| Apr 2026 | 85.7% | 5.9% | 5.1% | 1.3% | 0.98% | 0.98% |
| May 2026 | 88.3% | 5.2% | 4.2% | 0.82% | 0.88% | 0.57% |
| Jun 2026 | 88.8% | 4.3% | 4.2% | 0.81% | 1.1% | 0.87% |
| Jul 2026 | 88.9% | 4.2% | 4.6% | 0.82% | 0.88% | 0.69% |
| Aug 2026 | 88.7% | 4.9% | 4% | 0.99% | 0.81% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the Frank Risk Management and PIC Insurance Brokers comparison changed over the last 12 months?
3 findings
- PIC Insurance Brokers was ahead of Frank Risk Management in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frank Risk Management’s estimated Share of Search among auckland insurance brokers in New Zealand moved from 0.61% to 0.99%, and its estimated monthly branded searches moved from 110 to 160.
- Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand moved from 3.3% to 4.9%, and its estimated monthly branded searches moved from 600 to 790.
How did search popularity change for New Zealand auckland insurance brokers in August 2026?
2 changes
In August 2026, PIC Insurance Brokers overtook ICIB BROKERWEB to rank 2nd among auckland insurance brokers in New Zealand, at 4.9%.
In August 2026, Frank Risk Management rose from 5th to 4th among auckland insurance brokers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Frank Risk Management’s and PIC Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frank Risk Management
3 branded search terms
- frank risk management
- frank risk management hamilton
- frankrisk
PIC Insurance Brokers
5 branded search terms
- pic insurance brokers
- pic insurance brokers auckland
- pic insurance brokers new zealand
- pic insurance brokers nz
- pic.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.